Microsoft Azure in Open August 2014

Report
Global
Operations
Readiness
Microsoft Azure in Open
August 2014
Agenda
Objectives
Introduction & Overview
Ordering Azure in Open
Service Activation
Monitoring Consumption & Recharging
Escalation Paths & Training Support
2
Objectives
Upon completion of this training you will:
1. Understand the process for ordering Azure in Open for Open, Open Value and Open
Value Subscription Licences for Commercial | Academic | Government
2. Understand how calculation of consumption periods works for Azure in Open
3. Know how to retrieve product keys from VLSC & activate product on the Azure Portal
4. Understand the consumption & returns policies for Azure in Open
5. Be able to help resellers sell Azure in Open including managing Customer recharges
6. Be aware of support & training available
Introduction & Overview
1.
Microsoft Azure Overview
2.
Azure in Open – Key Concepts
3.
Availability – Locations & Currencies
4.
Consumption & Returns Policies
5.
End to End Experience
Microsoft Azure
An open and flexible cloud platform that enables you to quickly build, deploy, and manage solutions across a
global network of Microsoft-managed datacenters.
• Build applications using
any language, tool, or
framework
• Integrate public cloud
solution with the existing
IT environment
• 99.95% monthly SLA
• Automatic OS and
service patching
Usage-based services
App services
Compute
Storage
Caching
Identity
Service bus
Media
Virtual
machines
Websites
Cloud
services
Mobile
services
SQL
database
HDInsight
Tables
Blob
storage
Connect
Virtual
network
Traffic
manager
Network
CDN
Integration
HPC
Analytics
Azure in Open Overview
Microsoft Azure
Azure In Open – Key Concepts
SKU
Terms
1 Azure Credit SKU on the price list
Prepaid service, can purchase
additional credit any time
Each SKU = $100 ( or equivalent) –
can purchase unlimited SKUs
Can be used against any eligible
consumption based Azure service
Multiple SKUs are issued onto
single OSA Key
Azure Credit expires 12 months
from activation date
No limit to number of OSA Keys a
customer can activate
No return once service is redeemed
Eligibility
All Open Programs and customer
types
Existing Online Service (OLS) in
Open process
Available in countries with Open
Volume Licensing Program
Partners who offer Azure Direct
Azure in Open – Familiar process & structure
SKU Structure
Single SKU used for any eligible pay-as-you-go Azure
Service
Unique SKUs for each Office 365 Plan, as well as
Add-ons
Commitment
Azure Credit expires 12 months from OSA key activation
Customers pre-pay for 12 months of service
Business Processes
Reporting
All Online Services in Open follow existing business processes
Azure Portal
Office 365 Portal
Azure in Open - Consumption Distributor Reporting
O365 / Intune - Subscription Distributor reporting
Why Azure in Open?
Low barrier of entry with no investments in
complex billing systems
A consistent, familiar licensing option for
cloud services along with your on-premises
solutions
A flexible, consumption-based
purchasing model
New opportunities to grow margins and
deepen customer relationships
Capitalize on the
opportunity to
incorporate the
cloud into your
solutions and
services
Availability - Locations & Currencies
Microsoft Azure
Azure Availability by Country
EMEA
Algeria
Austria
Azerbaijan
Bahrain
Belarus
Belgium
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Egypt
Estonia
Finland
France
Germany
Greece
Hungary
Iceland
Ireland
12
EMEA
Israel
Italy
Jordan
Kazakhstan
Kenya
Kuwait
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (FYRO)
Malta
Montenegro
Morocco
Netherlands
Nigeria
Norway
Oman
Pakistan
Poland
EMEA
Portugal
Qatar
Romania
Russia
Saudi Arabia
Serbia
Slovakia
Slovenia
South Africa
Spain
Sweden
Switzerland
Tunisia
Turkey
UAE
UK
Ukraine
Americas
Argentina
Brazil
Canada
Chile
Colombia
Costa Rica
Dominican Republic
Ecuador
El Salvador
Guatemala
Mexico
Panama
Paraguay
Peru
Puerto Rico
Trinidad & Tobago
United States
Uruguay
Venezuela
APAC & Japan
Australia
Hong Kong
India
Indonesia
Japan
Korea
Malaysia
New Zealand
Philippines
Singapore
Sri Lanka
Taiwan
Thailand
Currently available
in 89 countries
*Country List subject to
Revision
Currencies & Customer Setup



13
Reseller needs to ensure availability of Azure in country of End Customer before
accepting order
Azure in Open SKU bases currency redemption on the customer’s location. Volume
Licensing foreign exchange rates (not a daily spot rate) are applied to determine the
initial value of a customer’s commitment & meter rates.
The Azure in Open SKU facilitates activation anywhere around the world. Regardless of
the currency used, the customer receives the same amount of Azure Service credits. A
currency- denominated SKU would result in failed activation in countries that don’t
support that currency and lead to non-compliance with EU/EFTA laws.
Location-based meter currencies
Argentina: ARS
Australia: AUD
Indonesia: IDR
India: INR
Russia: RUB
Taiwan: TWD
Saudi Arabia: SAR
Turkey: TRY
Japan: JPY
South Africa: ZAR
United Kingdom: GBP
Canada: CAD
Malaysia: MYR
South Korea: KRW
United States: USD
Denmark: DKK
Mexico: MXN
Sweden: SEK
Rest of World: USD
Eurozone: EUR
New Zealand:
NZD
Switzerland: CHF
Hong Kong
(SAR): HKD
Norway: NOK
Brazil: BRL
Consumption & Returns Policies
Microsoft Azure
Azure in Open – Consumption & Returns Policy
12 month consumption
period (from time of
OSA key activation)
Service will be
suspended once credit is
expired or exhausted
Open License Order:
Entire order must be
credited, so only order
Azure SKUs on a PO (do
not include alongside
on-premise).
Recommend recharge
before credit is exhausted or
expired
OV or OVS Order:
If multiple Azure SKUs
are placed on the same
order, no returns if any
keys already redeemed.
Unconsumed monetary value
forfeited at the end of 12
months
(NO ROLL OVER)
OV or OVS Order:
No partial returns for any
keys already redeemed
Azure Credits






Each redemption creates a unique
12-month consumption period
Previous keys are exhausted before
next keys are consumed
Unused amounts cannot be rolled
over into future periods
Customer
purchases $600 of
Azure Credit
Nov
2015
Balance: $50
Alert email to
customer / partner
Nov
2016
12-month expiration,
No rollover for initial
$600
Period – 1
12-month consumption period
starts when keys are redeemed
Customer
purchases $1200
No limit to number of redeemed
keys
Balance: $1250
Configurable alert emails
Dec
2015
Dec
2016
Licensing scenario
Jan
2015
12-month
expiration
Period – 2
17
End to End Experience
Microsoft Azure
Azure in Open E2E experience
•Open License
•Open Value
•Open Value
Subscription
•(Corp/Gov/Acad)
Getting into the
Program
Placing order for the
required product
Redemption of
Service
•VLSC
•MOET
•EDI/XML
•Azure Portal
Accessing OSA Key
•Via Reseller
•Credit Card (Emergency
only)
Monitoring &
Recharging
Azure in Open – End Customer Journey
• Customer purchases 1 or
more SKUs (each worth $100).
The SKUs are loaded onto a
single Online Service
Activation Key (OSA)
Buys OSA Key
loaded with Credit
Accesses OSA Key
• Receives Vellum email with
link to Azure Portal & VLSC
• Signs Open License
agreement on VLSC landing
page
• Accesses OSA Key (5x5)
• Creates subscription on
Azure Portal (WLID)
• Copies 5x5 Key from VLSC &
pastes onto Activation page
of Azure Portal
Activation of OSA
Key
Configuration of
Azure Services
• Signs up for and manages
specific Azure services via the
Azure Portal
• Monitors credit balance
• Receives low credit email
alerts from system / reseller
• Buys new OSA Key / SKU
Monitors &
Recharges
Azure in Open- Reseller Journey
•Validates customer order
(Country, Size etc)
Sale
Places Order
•Places order to Microsoft
via Distributor on MOET or
EDI/XML
•Receives Vellum email
from Microsoft with link to
Azure Portal & VLSC
•Retrieves Key/s on behalf
of customer
Retrieves OSA
Key
Activation of
Subscription
•Assists customer to
activate their Azure
subscription & add reseller
notification alerts for credit
exhaustion / expiry
•Co-Administrator role on
management portal
•When credit is low or
expiring encourages
purchase of additional
tokens to maintain service
Management
& Renewal
Ordering Azure in Open
1.
Licensing Recap
2.
Ordering process overview
3.
Order Submission Process
Licensing Recap
Microsoft Azure
Recap: Open License
Closer look on the Agreement Terms for Open
Purchase of
Azure via
Open License
Order placed via
Reseller and
Distributor
o
o
o
Customers
(Partner) come
to VLSC and sign
Open License
Agreement
Gain Full
access to VLSC
Download
Product,
obtain Keys,
etc.
www.off
ice.com
/setup3
65
In Open License, contract is signed AFTER order is processed but before accessing product/service.
Open License Agreement number is called “Authorization Number” and it has a 2 year term.
A unique “License Number” is assigned for each Purchase Order.
25
Recap: Open Value & Open Value Subscription
Closer look on the Agreement Terms for Open Value
Purchase of Azure
via
Open Value
OV/OVS Contract get
created and signed
electronically
Order placed via
Reseller and
Distributor
Purchase
Order
o
o
o
Gain Full
access to VLSC
Download
Product,
obtain Keys,
etc.
www.off
ice.com
/setup3
65
In Open Value and Open Value Subscription, contract is signed BEFORE order is processed.
Open Value Agreement has 3 year term.
There must be an active Agreement to order.
26
Ordering Process Overview
Microsoft Azure
Ordering Overview

Partners can order this new product family through VL, by
purchasing an Azure SKU available on the OLP/OV/OVS
Price List

Payment is up-front, with a 12 month consumption period

No Volume discounts are available


Order can be placed regardless of remaining term of
agreement.
Volume License Agreement term and Azure consumption
term are not coterminous, so Azure consumption period
can extend beyond the VL agreement
Ordering Overview (continued)



For Open License & OV Non-Organization wide agreements, the customer can
purchase 1 SKU. There is no minimum threshold required for OLP & OV non-org
For OV Organization Wide & OVS, customer needs to have OV/OVS agreement and
meet the minimum desktop count to place an order for Azure. They cannot create a
new agreement just to purchase Azure.
Order only Azure SKUs on Open License orders: do not mix Licensing SKUs or other
online service SKUSs and Azure SKUs on the same order
Ordering Azure in Open
Open
Open License customer can
order as few as 1 Monetary
SKU of Azure on a new
Authorization Number
Ordering Azure in Open Value
Open Value
Org Wide:
Organization-wide agreements require
purchase of on-premise Enterprise
licenses meeting a minimum of 5 desktop
count. Azure is an additional product and
cannot be counted towards the qualified
desktops
Non Org Wide:
Customer can start a new OV non-org
agreement with an initial order of as few
as 1 Monetary SKU of Azure (normally
required order for minimum of 5 licenses.)
Ordering Azure in Open Value Subscription
Open Value Subscription
Org Wide:
Organization-wide agreements require
purchase of on premise Enterprise
licenses meeting a minimum of 5 desktop
count. Azure is an additional product and
cannot be counted towards the qualified
desktops
Service Activation
1. Product Keys – Details & Process
2. Example Email Notification for Product Keys
3. Using VLSC to Retrieve Product Keys
4. Overview of Azure Portals
5. Redeeming Keys & Subscription Setup
Product Keys – Details & Process

The Azure in Open Key Type is an Online Service Activation (OSA) Key

Each Product Key is a 25 digit alpha numeric number:
Example: GG9BT-989TR-637JY-6T6T2-QD7BN

This 5x5 Product Key appears in VLSC at the same location as Product Keys for OnPremise Software

Keys are valid for 5 years

Keys are redeemed at azure.com/open

Resellers are encouraged to support the end customer by retrieving the product
keys on their behalf
Email Notification for Product Keys
Microsoft Azure
Email Notification
Within a few hours of accepting the order, Microsoft will send an email to the End
Customer & Reseller. The Reseller will only receive an email if they provide their email
address on the PO for Azure in Open
This email contains step-by-step instructions including:

A link to the Volume Licensing Service Center (VLSC)

The location within VLSC where the keys are located

A link to the Azure Portal where the keys can be redeemed
Sample VLSC email
Welcome!
Congratulations on your newly accepted Open License with Microsoft. You have been assigned Administrator permissions on the
Microsoft Volume Licensing Service Center (VLSC) site.
In order to access the VLSC site, you must first register and validate your business e-mail address, which was provided to
Microsoft when your contract or order was submitted. To begin registration, click the link below. When prompted, enter your
business e-mail as shown below:
VLSC Registration:
https://www.microsoft.com/licensing/servicecenter/registration.aspx
How to activate your Online Services:
1. Please obtain your Product Key from VLSC. The Online Service Activation (OSA) Keys can be found at either of the following
locations from the VLSC Homepage:
• Download & Keys > find the Product/Service name > click Key
• Licenses > Relationship Summary > Click on the License Number > Product Key
2.
•
•
•
Copy the Keys and activate at the below Online Product Portal :
For Office 365 activation http://www.office.com/setup365
For Windows Intune activation www.microsoft.com/windowsintune/open
Copy the Keys and activate Azure at Azure Portal
Thank you,
The Microsoft Volume Licensing Service Center Team
Using VLSC to Retrieve Product Keys
Microsoft Azure
VLSC sign-in
VLSC sign-in
VLSC sign-up
VLSC contract signing (Open License only)
VLSC main screen
VLSC downloads and keys
Azure
VLSC downloads and keys
Key redemption steps
Office 365, Intune, or Azure redemption site
Azure Portals
Microsoft Azure
Account Portal
Microsoft
Azure Portals
Management Portal
Redeeming Keys & Subscription Setup
Microsoft Azure
Subscription: Create new or top up existing
Select the action that you want to perform – Create
a new subscription using Azure Open Key, or topup an existing subscription.
New Subscription Signup - Verification
•
About You information
including customer email
•
SMS check
New Subscription – OSA Key & Partner email ID
•
Provide the Online services activation (OSA) key.
•
Add partner email ID on which automatic alert will be
sent when balance goes below 30% of the initial
value.
New Subscription Signup –Email Alerts
•
Ask reseller / customer to setup alerts so that they
get notification regarding balance expiry, and can
work on the top-up order.
Add Reseller as co-administrator (Management Portal)
•
At management portal customer can
add reseller as a co-administrator
Monitoring Consumption & Recharging
1. Monitoring Consumption Overview
2. Monitoring Consumption – screenshots
3. Adding Azure Credits
4. Credit Card Top Up (Emergencies)
5. Consumption Reporting for Partners
Monitoring Consumption






Customers can use the Azure Management Portal to manage
domains, end users & subscriptions
Resellers can act as co-administrator on customer account (once
authorised)
Low balance alerts – via email, account & management portal
Recharge via account portal
12 month consumption period begins with activation of each key
If customer has purchased multiple keys caution is needed to
manage the activation of keys so that the customer has time to use
the full value of each key before consumption period ends
Monitoring Consumption Screenshots
Microsoft Azure
Account Portal – Services Used
•
On Overview tab see breakdown of
Azure services consumption
Account Portal – Subscription Status
•
On Recharge History Tab see subscriptions, balance
and recharge information
ps://account.windowsazure.com/Subscriptions
Account Portal Warning
•
Account Portal warning when balance is
low.
Management Portal – Balance Status
•
Management Portal Balance
Status – showing in green as
above threshold for recharge
alert
Management Portal Warning
•
Management Portal warning when
balance is low.
Adding Azure Credits
Microsoft Azure
Adding Credit Overview


A customer can purchase OSA Keys to renew Azure in Open on or
before the 12-month consumption period of their Azure
commitment purchase via the Open Volume Licensing Program
The purchase can occur under their original agreement (if active),
or a renewed Open / Open Value agreement, if the original has
expired already.
Adding Azure Credits
•
Top Up balance at the account portal
by adding a new product key
Credit Card Top Up - Emergencies
Microsoft Azure
Credit card top-up principles
What is a credit card top-up?
To avoid service interruption, top-up
purchases can be made by the customer as
an emergency option on the Microsoft
Azure portal via credit card.
69
Top Up by Credit Card
•
Customer can also use credit card to add
balance for emergency top ups.
Reseller Training Content
On Demand Training Content directed at resellers is available at:

Partner Marketing Center (PMC)

This will include the L100, L200 L300 deck tailored for Resellers in all available languages
Global Operations Readiness
Escalation Paths – for Reseller
Query Type - VL Order/Agreement
Issue e.g.:
Agreement Status Update
Order/Invoice Status Update
Pricing inquiry
Missing SKU
Return Request
Query Type – azure.com
Portal/Provisioning/Activations
Issues e.g.:
Provisioning queries (technical and
non technical)
Activation Issues on azure.com
Portal Issues e.g tenant issues
Query Type – VLSC
e.g.:
VLSC systems issues
Access/display issues
Distributor
Regional
Operations Centre
Azure Customer Care
Support
https://mspartner.microsoft.
com/en/us/Pages/Support/r
egional-service-centers.aspx
Regional VLSC support
https://www.microsoft.com/Licensing/servi
cecenter/Help/Contact.aspx
Escalation Paths – for End Customer
Query Type - VL Order/Agreement
Issue e.g.:
Agreement Status Update
Order/Invoice Status Update
Pricing inquiry
Missing SKU
Return Request
Query Type – azure.com
Portal/Provisioning/Activations
Issues e.g.:
Provisioning queries (technical
and non technical)
Activation Issues on azure.com
Portal Issues e.g tenant issues
Query Type – VLSC
e.g.:
VLSC systems issues
Access/display issues
Reseller
Regional
Operations Center
Click on main support link on Azure Portal for local
contact information
Regional VLSC support
https://www.microsoft.com/Licensing/servi
cecenter/Help/Contact.aspx
Technical Support Plans (not available through Open, purchase separately)
•
For details on available
technical support plans, visit
the Azure Support Plans
page/
http://azure.microsoft.com/enus/support/plans/
Azure in Open – Reseller Resources
Service Center



Partner Marketing Center
Azure Blog
http://azure.microsoft.com/blog/
Microsoft Volume Licensing
http://www.microsoft.com/licensing/aboutlicensing/product-licensing.aspx#tab=2
group on Yammer

Microsoft Partner Network (MPN)

Sales & Marketing – Partner Network http://aka.ms/AzureOpen

Partner Marketing Center Content http://aka.ms/AzureVAR
Azure Website
http://azure.microsoft.com
Cloud Partner Community

Volume Licensing
https://mspartner.microsoft.com/en/ie/Pages/index.aspx
Including calculator:

The Azure Ramp Up Summit for Partners is available on
demand at https://ww1.events27.com/rampup

Partners should join the MPN Cloud Partner Forum on Yammer

A full list of Azure in Open field resources is available on
SMBPedia
Key Reminders:
 Ensure you do not accept orders from countries where Azure
in Open is not available
 Promote to customers the value of having their reseller
manage the key redemption and provisioning processes on
their behalf
 Recommend to customers that they include their own & your
email at activation so you both receive low credit alerts
 Register on PMC & MPN for access to training materials
77
Anatomy of a sale
 New server with
500GB HDD
 Microsoft Azure
Back-up, 100GB
Purchase interest
Example:
100GB
$0.28
• $28 (100GB x $0.28)
estimated monthly burn rate
Microsoft Azure
Backup
/GB/month
meter rate
• $336 ($28 x 12)
estimated yearly burn rate
79
Anatomy of a sale
 Microsoft Azure
Medium VM
 Microsoft Azure
Blob Storage –
1TB
Purchase interest
Example:
$0.18/Hour
~$134/Month
$0.05/GB
$50/TB
Medium VM
Locally Redundant
Storage, Up to 1TB
$134.00 ($0.18 x 24 hrs.
per day x 31 days)
$50 ($0.05/GB x 1000
GB storage)
• $184 estimated monthly
total burn rate
• If customer purchases $500
of services top off in
less than 3 months
($500 / $184 = 2.7 months)
80
Microsoft Azure – Datacenters
kr
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TL
$
Global datacenters
Rp
Global support
Local account teams
Local currencies
$
R
$
24 x 7 x 365 support Over 1 billion customers, 20 million businesses
90 markets worldwide
280 years of combined industry experience in infrastructure, security, product dev, and global ops
$
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