BIG 5

Report
Големите 5
VIVA SHINE
BIG 5?
What?
• BIG 5 is the biggest internal campaign that seeks for
the 5 values of the company in every employee, which
are:
•
•
•
•
•
Refreshing (Inspiring)
Honest
Dynamic
Innovative
Efficient
BIG 5?
How many?
• VIVACOM has 3500 – all get involved
When?
• Each year around Christmas
Where?
• All around Bulgaria (Headquarters, Call centers,
Billing Center and every shop in the country)
How?
• Internal communication channels and battles in the
HQ
Why?
• Teambuilding, motivation, interaction, raising the
interest in the different channels of internal
communication and right interpretation of the 5
values of the company
Visualization in 2013
Please note that VIVA Shine is the sixth category that combines all
values in one
2013 vs. 2012
Similarities:
Differences:
• 6 categories representing
the 6 values of the
company
• 3400 employees involved
• Biggest internal
campaign
• HQ involved Stages of
campaign: teasing, Stage
1, Stage 2 and final party
at Yalta club, which is
also the X-mas party for
2200 people
• Name of campaign and
name of categories
• HQ: not only supported the
nominees, but also worked
equally with them
• Interactive games:
dancing, singing, jeopardy,
truth or false, etc.
• Landing page: vivaplay.net
Teasing
• Each year the campaign
starts with a teasing
period in order to get
the attention of the
employees
• In 2013 all employees
personally received a
letter that takes them
to a game on the
landing page, specially
created for the teasing
period
Communication channels
PR communication:
•
•
•
•
•
•
•
Email
Intranet
NEW: Landing page
Toilets
Elevators
TV screen
NEW: Glass doors on every
floor
Nominee communication:
•
•
•
•
•
•
All over the HQ building and
in working places outside
Sofia
Email
3D glasses
Business cards
Wobblers
Stickers
Stage 1 - Nominations
• Every employee can nominate a colleagues via SMS by
sending one’s work number. An employee cannot vote for
oneself.
• One has 15 points that can be used accordingly:
• Nominate a colleague for: refreshing, honest, dynamic,
innovative and efficient – 1 point each
• Nominate a colleague for: VIVA Shine – 5 points each
• The top 5 employees in each category move to the second
and final stage – “Battles”
Results after Stage 1
• Most challenging categories: VIVA SHINE and
HONNESTANT
• SMS count: 585
• Least challenging categories: INNOVANT and
DYNAMANT
• SMS count: 336
• No gender discrimination: 50/50 women/men
• SMS count total: 1414
• Small departments involved – the smaller the
department, the less chance to get nominated due to
the smaller number of employees, but in 2013 the
HONESTANT category was won by such a department
Stage 2: Battles
Why? There are 5 employees
fighting to win a category
• Honestant (lie detector)
against Innovant (jeopardy
game)
• Dynamant (dancing)
against Effectant (guess
the word + limbo)
• Inspiral (reading, singing,
reciting, and more) against
VIVA Shine (dancing,
reading, guessing and more)
The one, who has the most
votes, wins.
Winners in 2013
Innovant: Erkan Ibryamov
Dynamant: Ivan Petrov
Effectant: Velin Ivanov
Honestant: Lulcho Petrishky
Inspiral: Yavor Tsvetkov
VIVA Shine: Vassil Dinolov
Prizes in 2013
For the 6 winners:
• Tablet Lenovo
• Parking spot
• Crown
• Cup/Award
• T-shirts
HQ:
Statistics and Results
• Although there was no gender discrimination at first, the 6
winners are all men from 3 different departments
• Number of sent SMS 2013: 34481; 2012: 32715; 6%
increase;
• Number of employees sent at least 1 SMS: 2013: 2222;
2012: 2142; increase engagement by 4% ;
• Number of employees offline: 2013: ~300; 2012: ~240;
• Number of employees watching online: 2013: ~700; 2012:
~580;
• Budget framework: in framework;
• Results of the survey: 9/10 people know what the 5 values
are.
X-mas party
@ Yalta
Thank you!
Questions?

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