Slide 1

Report
MEANING OF
COMMUNICATION

The term communication is derived from th
latin word “communis” wich means to “make
common”. Communication,therefore,is the
exchange of thoughts,messages,information, etc
by way of speech,signals or writing.
Business communication

In the words of R.Ludlow, Business
communication is a process of transfer of
information and understanding between
different parts and people of a business
organisation.It consisits of various modes and
media involved in communication interchanges.”
Functions of business comm
Internal functions
 Information to
management
 Inforamation to
employees
 Improvement in
morale
External functions
 To make relations with
the suppliers
 Sale of goods and
services
 Report to ownershareholder
 Report to government
 To create goodwill for
the business
Basic forms of communication
Non verbal
communication
Verbal
communication
ORAL
WRITTEN
Advantages of nonverbal communication

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Relaibility
Efficient
Credibility
Accurate understanding of attitudes
Limitations of non verbal
communication

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Lack of secrecy
Useful only for small piece of information
Gestures can be misunderstood
It is necessary for both parties to face each other
Lack of written proof
ORAL COMMUNICATION
ADVANTAGES
1)
2)
3)
4)
5)
6)
7)
Quickness in exchange of
ideas
Quick feedback
Flexibility
Economic source
Personal touch
Removal of
misunderstanding
Motivation possible

Limitations
1)
Unfit for lengthy message
Unfit for policy matters
Lack of written proof
Expensive method
Lack of clarity
Misuse of time
Presence of both the
parties necessary
2)
3)
4)
5)
6)
7)
WRITTEN COMMUNICATION

ADVANTAGES

DISADVANTAGES
1)
Suitable for lengthy
messages
Written proof
Clear message
Less expensive method
Time saving
Presence of both the
parties not necessary
True and effective
1)
Unfit for uneducated
persons
Lack of secrecy
Wastage of time
No quick feedback
2)
3)
4)
5)
6)
7)
2)
3)
4)
Communication process
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Idea
Sender
Message
Encoding
Medium and channel
Receiver
Decoding
feedback
Different Models Of
Communication
(1)Shannon-weaver model:• Information source
• Transmitter
• Message
• Noise source
• Receiver
• Destination
(2). Murphy’s model: Context
 Sender_encoder
 Message
 Medium
 Receiver-decoder
 Feedback
(3 ). Thill
•
•
•
•
•
and bovee model:-
Idea
Idea become a message
The message is transmitted
The receiver gets the message
The receiver sends the feedback
(4). Berlo’s S-M-C-R model:Source
Message
Channel
Receiver
(5). Lesikar , petitt and Flatley Model:•
•
•
•
•
The beginning: a message sent
Detection by the senses
The Filtering Process
Formation and sending of response
The cycle repeated

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