Slide 1

Report
S
Business Consulting - An Overview
S Business consulting indicates both the industry and
practice of hiring external consultants to help organizations
improve their performance primarily through independent
analysis
of
existing
organizational
problems
and
development of plans for improvement. The practice of
offering business executives third party advice, expertise,
and support with the aim of enhancing the business's
performance resulting in an overall increase in the value of
the business for its shareholders.
S Organizations hire consultancy services for many reasons,
including gaining external advice and access to the
consultants' specialized expertise. Consultancies may
provide specific solutions, development of coaching skills,
technology implementation, strategy development, or
operational improvement services.
Introduction
S Sera Consultancy Services is promoted by SHANTANU
CHITGOPKAR.
S He has 18 years rich & relevant sales, marketing, strategy and business
development experience, having worked in giant organizations like
Kansai Nerolac paints, Parle Agro, Godrej, Pepsi (Tropicana division)
in India, besides working across Middle east & Africa.
S He has been instrumental in starting up operations successfully in past
four assignments. In the last one, he turned around a sick brewery to an
$70 mio t.o. and initiated merger with DIAGEO Africa.
S Has launched numerous prestigious brands, built sales orgns, developed
strategies, built supply chain systems, developed vendors
Vision
S “TO PROVIDE SALES, MARKETING & STRATEGIC
EXPERTISE TO ORGANIZATIONS TO ENABLE
THEM TO DELIVER STRONG BRANDS TO THEIR
MARKETS THROUGH MOST ECONOMICAL
DISTRIBUTION CHANNELS AT LEAST COST BY A
MOTIVATED AND FOCUSSED SALES FORCE”.
Mission
S “ To work closely with clients to develop
workable solutions to business problems,
develop systems, monitor
implementation of plans, and transfer
knowledge to clients teams”
Business Consulting – Working
Method
Requirement Analysis
We do detailed Study & Identify problem areas , We focus on what our client is looking for
Budgeting & Manpower Planning of Consultant
Based on defined work scope, we do budgeting for time and cost of services
Team Selection
Our Client & We Appoint the Team for combined project execution
Planning with Consultant
Detailed planning of Project Process execution is done in this Execution phase
Plan Execution
We Execute this plan on behalf of our client for optimum result
Actual Vs Planning
We measure our performance with Actual Result Vs Planned Result
Corrective Action Plan
For improvement purpose if needed then corrective action is taken
Project / Process Delivery
We deliver the completed work to our client ensuring desired result
End
Client is involved through out the process and signs off at the end
Services Provided
S
Building organization structure
S
Brand Campaign
S
Sales & distribution management
S
Marketing Campaign
S
Market research
S
PR Strategy
S
Brand development
S
CSR Strategy
S
Brand communication strategy
Why us?
S Proven track record of building businesses- empathy with clients
S Hands-on work style
S In depth problem analysis
S Focus on soft skills and understanding customer needs
S Multiple solution generation
S Involvement in implementation and outcomes
S Cost effective solutions within client budgets
Who should work with us?
S Organizations which lack large resources, expertise or time to
execute their vision
S Cos. Lacking experience in sales & marketing strategies
S Start up or mid sized cos. Looking to scale the next level
S Visionary leader looking for support
S Cos. Wishing to invest in their brands and distribution
infrastructure
S Cos. Wishing to expand their product range
Benefits of Consultancy
S Freedom to hire domain specialist
S Independent view of company operations
S Minimum interference in daily co. operations
S Fast tracking of business objectives
S Minimum risk of trial & error
S Measurable time bound performance
S Obtain long term learning
Key requirements
S Active client commitment to agreed plans
S Client commitment to provide agreed resources
S Client’s continuous involvement in the project
S Regular communication and time commitment from client
Fee structure
S Fee is decided based on defined work scope, its time
duration & effort involved.
We look forward to working soon with you!
Thank You!

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