Heart of Devon Tourism Partnership

Report
Heart of Devon Tourism
Partnership
Marketing Activity 2014 - 15
•
The Heart of Devon Tourism Partnership is the Area Tourism Partnership
for the areas of Exeter, East Devon, Mid Devon and parts of Teignbridge.
• Our aim is for the area to be recognised as one of the premier holiday
destinations within the region, on a local, regional, national and
international level, to increase year round visitor numbers and spend.
• Income for 2014 – 2015:
Exeter City Council £35,000
Membership £20,000
Partners £12,000
Advertising £11,000
Sponsorship £3,000
TOTAL £81,000
• All income raised through membership and advertising is put back into
marketing the area
Recent marketing campaigns
LV Cup Final, Sunday 16 March
• ‘Rugby Weekender’ page created, promoting special offers over the LV
Cup Final weekend, ideas on things to see and do
www.heartofdevon.com/rugby
• Photo shoot & press release
BookEngland campaign
• Lead by VisitEngland, supplementing their existing marketing activity
promoting England
• Highlighted product price points prior to the Easter 2014 holidays, to drive
bookings
• Experiences uploaded to www.visitengland.com, linking to
www.visitdevon.co.uk and member websites for visitors to book
Open for Business Conferences
• VisitEngland provided funding to destinations to deliver a series of free
workshops to businesses affected by the extreme weather
Year of the Bike
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Funded through the government’s Growing Tourism Locally campaign
Cycling breaks in England – launched Saturday 14 June
96 page editorial supplement in the Guardian and online
Press release sent out locally Monday 16 June
Cycling routes, maps and information loaded onto
www.heartofdevon.com, and www.visitengland.com
• Cycling e-newsletter
• Tour of Britain – Thursday 11 September
Social Media Marketing
• Facebook Likes increased from approx. 600 at the beginning of 2014 to over
3,000 today
• Twitter followers 7,700+
Regular Marketing Activity
• Monthly consumer e-newsletters
• Competitions with member businesses, sharing opt-in data
• PR around major events
• Responding to media requests & hosting journalist visits
The Sun, March 2014
Flybe Onboard Magazine,
Jan/Feb 2014
Devon Life Magazine, January 2014
Visit Exeter Official City Guide 2014
• 140,000 copies printed & distributed
• Key pick up points include TICs, service
stations, supermarkets, airports, visitor
attractions, pubs, cafes, restaurants, bus
and rail stations
• Available to download from
www.heartofdevon.com
Results
Visits to www.heartofdevon.com have increased by 95% in the past 12
months
www.conferencedevon.com, launched February 2014
Get Involved
As a member of the Heart of Devon Tourism Partnership, you can get involved
with the work we do by:
• Updating us with your new developments, openings, events
• Letting us know if you are willing to host a journalist, or provide us with a
competition prize
• Interacting with us on Facebook & Twitter – let us know if you want us to
share/retweet particular social media posts
• Checking your website entry is up to date
• Sending us any new, high quality images for use on the website & social
media
• You can have access to our images for use on your own website &
marketing material
• Linking to www.heartofdevon.com from your own website
Future Plans
• Tour of Britain – Thursday 11 September
- website landing page
- downloadable routes for visitors to cycle
- where to watch the race
- restaurant offers
- press release
- competition
• Photo competition
- favourite Heart of Devon event
- uploaded to Pinterest
- judged by local professional photographer
- prize of vouchers and one-to-one photography workshop in Devon
• Rugby World Cup, 2015

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