Take 5 To Stay Alive. Don`t Text and Drive

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Broward Regional EMS Council
Each day, more than 15 people are killed
and more than 1,200 are injured
in crashes involving distracted driving.
National Highway Traffic Safety Administration, 2009
Broward Regional EMS Council
What is Distracted Driving?
Distracted driving is any activity that could divert a person's
attention away from the primary task of driving.
May include:

Texting, using a cell phone or smartphone.

Eating, drinking, or grooming.

Reading (including maps), using a navigation system.

Watching videos, adjusting a radio, CD player, or MP3 player.
Look Who’s Talking
Nearly 70 percent of
Americans ages 18 to 64
admitted to talking on their
phones while driving
About 30 percent of this
group admitted to texting
while driving.
National Safety Council 2010
I only had a couple…
 Talking
on a cell phone
while driving equals
driving with a blood
alcohol level of 0.08
percent
 Drivers
talking on cell
phones were 18%
slower at braking than
other motorists
 Texting
drivers were six
times more likely to
crash
Photo courtesy Plantation Fire Department
Broward Regional EMS Council
Kids Today!
 Teen
drivers are most likely age group to be involved in a
fatal crash involving distraction.
 In
2009, 16% of teens involved in a fatal crash reported
being distracted. (NHTSA)
 40%
of teens claim to have been in a car when the driver
used a cell phone in a dangerous way. (Pew)
 Drivers
using hand-held devices are 4 times more likely to
be involved in injury related crashes. (Monash
University)
 Text
messaging increases crash risk 23 times. (VTTI)
Are You A Multi-Tasker?
You’re four times
It’s hard to
more likely to
concentrate on
have a crash
two things
when you’re on
at the same time.
a mobile phone.
Are You A Multi-Tasker?
You’re four times
It’s hard to
more likely to
concentrate on
have a crash
two things
when you’re on
at the same time.
a mobile phone.
“Stupid Is As Stupid Does”
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Broward Regional EMS Council
State of Florida Legislation

The Florida Senate-Bill 0052
Use of Wireless Communications While DrivingFiled-11/19/2012; Read 2nd & 3rd times-Passed.

The Florida House-Bill-0013
Use of Wireless Communications While DrivingFiled 12/4/2012; Placed on calendar-4/4/2013

These bills would make texting, emailing, or
instant messaging, while driving a secondary
offense
Help for the Stupid!
 Phone
Applications designed to prevent distracted driving
Sprint – Drive First Program
 Detects when phone in moving vehicle
 Locks screen
 Incoming calls are routed to voice mail and texts are auto-replied
 AT&T – Drive Mode App
 Curbs the urge to text
 T-Mobile – Drive Smart; Drive Smart Plus
 Blocks texting while driving
 Subscription based

How Can You Help?
Develop
your own good habits
Educate
friends, co-workers, family
Do
what you do best! –
Spread
the word
Who Are We?
Take 5 to Stay Alive
Don’t Text and Drive
A
program of the Broward EMS Council
Developed
in cooperation with the
Broward Emergency Nurses Association
Celebrating
First Anniversary this month
Broward Regional EMS Council
Campaign Description
 The
purpose of the “Take
5 to Stay Alive” campaign is to
improve roadway safety by preventing crashes related to
texting while driving.
 The
message is simple and can save lives.
 Take
a break from driving and pull off the road to use your cell
phone.
 Don't
become a statistic.
“Take 5 to Stay Alive. Don’t Text and Drive."
Campaign Objectives
 Raise
awareness of Distracted Driving issues
 Identify
Distracted Driving as a serious public health issue
 Identify
greatest “At Risk” target markets
 Draw
attention to Distracted Driving as a Community Issue
 Support
 Recruit
preventative legislation
professionals to join campaign
Campaign Identity
 Organized
focus groups
 Developed
from market segments
 Focus
groups identified logo and message
 Developed
spokesperson that speaks to target markets
Introducing Gabby Chaves
 Program
Spokesperson
 19 Years
Old
 Western
High School Graduate
 Honor
Student
 International
Formula Race Car
Driving Champion
Inaugural Kickoff Event
 May
11th, 2012
At First There – First Care EMS Conference
 Outdoor World
 Media Event

Public Service Announcement
Public Service Announcement
 TV
& Radio
 English
 Radio
 on
 TV
and Spanish
playing Two in Two Out
Clear Channel
– No Traction
Broward Regional EMS Council
Program Accomplishments
 Printed
collateral materials
Series of color and black and white ads
 Plasma screen slide – Florida Panthers Games
 Bumper sticker design
 Window clings
 Goodyear Blimp

 Created
Speaker Toolkit
FAQ handout
 Facts and Figures handout

 Website
– Broward.org/Take5
Broward Regional EMS Council
Current Media Appearences

Plasma screen slide at Broward County governmental facilities

Plasma screen slide on Comcast and Advanced Cable

Logo on Gabby Chavez’s racecar

BECON Community Forum and Broward Teen News

Media coverage of launch event, May 2012

Story in Weston newspaper, May 2012

Broward Family Life Magazine print ad, July 2012

Audio PSA on Clear Channel

Channel 10 interview with Kristi Krueger and Sgt. Mark Wysocky, FHP

Feature piece in Lifestyle Magazine, May 2013
Broward Regional EMS Council
Proclamations
Broward
School
County, 2012 and May 2013
Board of Broward County
Lauderhill
Cooper
City
Hallandale
Beach
Lauderdale
North
Lakes
Lauderdale
Oakland
Sunrise
Weston
Park
Broward Regional EMS Council
Partner Participation
National
Safety Council webinar on Distracted Driving, April 10, 2013
Broward
Health magnets, December 2012
Goodyear
Blimp messaging, December 2012
Memorial
Healthcare window clings, March 2013
Big
Brothers/Big Sisters “Just Drive”
North
Lauderdale marquee sign on Rock Island Road
North
Lauderdale messaging on their Comcast Cable Channel 78
FDOT
informational board signage on highways during holiday season
BB&T
Center Jumbotron message during Panthers games.
Political Clout
Broward
County
Commissioner Chip LaMarca
signs onto the program
and represents Take 5 to
County Commission and
Tallahasee.
Broward Regional EMS Council
Legislative Impact
2012
Legislative Priority for
Broward League of Cities
2013
Legislative Program
for Broward County
Commission
February
2013, Broward
Health North meets with
state legislative
representatives
Partners and Sponsors
Staff Support
Medical Examiner and Trauma Services
Broward County Communications
Broward Regional EMS Council
www.broward.org/Take5
Become a difference maker
Become a lifesaver
Join Us
“Take 5 to Stay Alive.
Don’t Text and Drive."
References

National Highway Traffic Safety Administration. Traffic Safety Facts:

Distracted Driving 2009. Washington, DC: US Department of

Transportation, National Highway Traffic Safety Administration,

September, 2010. Publication no. DOT-HS-811-379.

http://www.flsenate.gov/Session/Bills

http://www.nsc.org/safety_road/Distracted_Driving

http://distraction.gov/campaign-tools/

http://www.unews.utah.edu/old/p/121809-3.html

http://hfs.sagepub.com/content/51/5/762.refs.html

www.monash.edu

www.pewresearch.org

http://www.vtti.ut/edu

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