Table Of Contents
Slide 1: Title page
Slide 2: Table of Contents
Slides 3-5: Executive Summary
Slides 6-8: Business Description
Slides 9-14: Market Analysis
Slides 15-17: Sales and Marketing
Slides 18-23: Management
Slides 24-26: Financials
Slide 27: Closing
Executive Summary
We are in the fast food industry. We will
locate our Five Guys on the Golden Strip
in Williamsport. Specifically, right behind
Buffalo Wild Wings. We are going to locate
here due to the large population of
Williamsport and Montoursville. This is a
very convenient spot to get to for all local
customers. There is some competition that
will push our business to thrive and
succeed, but not too much competition
Executive Summary
that the other fast food restaurants will pull
away our business. Our products consist
of mainly hamburgers and french fries. We
also sell hotdogs and various kinds of
fountain drinks. To start our Five Guys we
need a capital of $150,000. You should
invest in our company because we are
located in the most ideal spot in the
county, we have a lot of potential
customers in the area and we are using
Executive Summary
our resources as efficiently as possible,
which will maximize our profit. With a low
capital needed to start our Five Guys and
the large amount of potential profit, you
won't be disappointed by investing in our
Overview of Industry
• Five guys is in the burger and fries
industry and provides high quality food for
a decent price.
• Mission Statement:
"We are in the business of selling burgers"
Business Description
• We are going to be a Limited Liability
Corporation (LLC) so our personal
property is protected and so that we are
only taxed once.
• We are going to be called "Five Guys
Burgers and Fries"
• And like it was stated before, we are
selling high quality burgers and fries
Five Guys Burgers
• When you go to Five Guys you will be
eating at one of the top burger joints in the
• The fresh cut fries and high quality burgers
and hot dogs are unmatched throughout
the burger industry.
• We charge a little on the higher side but
give high quality food. A meal can cost
around $10-$12.
Customer Profile
• Our customers will be the citizens of
Williamsport and the surrounding areas.
• Everyone loves to eat a fresh, juicy burger
and nice, greasy fries, so finding
customers won't be the problem.
Market Demographics
Market Demographics
• Wendy's- medium quality and medium
• Burger King- Low quality and low price
• McDonald's -Low quality and low price
Labor Availability
• The unemployment rate of Williamsport is
6.9% as of June 2014.
• We can gain workers from local high
school and college students, as well as
some of the unemployed adults.
Estimate Sales
Sales and Marketing
• Our strategy is to sell a really good, juicy
burger on a fresh bun, along with perfect
french fries. We aren't going to cut corners
or take shortcuts. We are going to treat the
customers right, and we believe they will
help sell for us. For us, the magic to
everything is perfection, if one of our
products isn't perfect, we won't sell it. Our
channel of distribution is selling our
various products in a restaurant/fast food
type setting.
Sales and Marketing
• Five Guys has their own website to
promote and advertise their businesses.
We will also be buying a billboard space to
advertise for our business. There are
available coupons, promo codes, and
deals if a person signs up on the Five
Guys website. There is also Five Guys
app for iPhone and Android. With this app
you can find deals and place an order.
Links To Advertisements
Shift Manager- Nichole Thomas
• Effectively leads the restaurant during a shift to ensure that excellent
restaurant operations are consistently achieved
• Lead each shift by delegating duties, assigning specific tasks and
ensuring team members are prepared for each day
• Responsible for the training and development of team members
• Contributes to a team environment by recognizing and reinforcing
individual and team accomplishments
• Follow inventory control procedures and guidelines
• Follow operational policy and procedures, including those for cash
• Safety/security, to ensure the safety of all teams members and
guests during each shift
• Assist with labor management cost
Shift Manager- Nichole Thomas
• Acts with integrity, honesty and knowledge that promotes the culture
• Must proficient in each area of the restaurant in order to help where
ever needed
• Maintain cleanliness and organization throughout the restaurant and
ensure proper set up and breakdown of the entire restaurant
including dining room, restrooms, kitchen and prep areas
• Work as a team to prepare restaurant for each shift
• Ability to manage time effectively while meeting all job
• Maintains a positive work environment for team members and
guests during each shift
• Greet guest to make them feel welcome and comfortable
• Prepare food
Sanitation ManagerCheyenne Kelch
• Designs and directs operation of hygienic
projects such as waterworks, sewage, garbage
and trash disposal drainage systems, and insect
and rodent control.
• Directs swamp drainage, insect spraying, and
design of insect-proof.
• Plan and direct operation of water treatment
plant to soften and purify water
Owner/GM- Jacob Umpstead
• Establishes restaurant business plan by surveying restaurant
demand; conferring with people in the community; identifying and
evaluating competitors; preparing financial, marketing, and sales
projections, analyses, and estimates.
• Meets restaurant financial objectives by developing financing;
establishing banking relationships; preparing strategic and annual
forecasts and budgets; analyzing variances; initiating corrective
actions; establishing and monitoring financial controls; developing
and implementing strategies to increase average meal checks.
• Attracts patrons by developing and implementing marketing,
advertising, public and community relations programs; evaluating
program results; identifying and tracking changing demands.
Owner/GM- Jacob Umpstead
• Maintains patron satisfaction by monitoring, evaluating, and auditing
food, beverage, and service offerings; initiating improvements;
building relationships with preferred patrons.
• Accomplishes restaurant and bar human resource objectives by
recruiting, selecting, orienting, training, assigning, scheduling,
coaching, counseling, and disciplining management staff;
communicating job expectations; planning, monitoring, appraising,
and reviewing job contributions; planning and reviewing
compensation actions; enforcing policies and procedures.
• Maintains safe, secure, and healthy facility environment by
establishing, following, and enforcing sanitation standards and
procedures; complying with health and legal regulations; maintaining
security systems.
Assistant Manager - Ray Farr
• The assistant manager has a variety of
tasks like the GM, the assistant manager
is expected to preform anything the GM
ask. They are in control when the GM isn't
around. They do things from paperwork to
helping in the kitchen.
Financial Risks
• There are a variety of many other
competing resturants in the area such as
Buffalo Wild Wings, Arby's, McDonald's,
Hoss's, Olive Garden, Pizza Hut and Red
• There is the risk of bankruptcy, and not
making enough profit to pay off our loans
by lack of business due to competition.
Potential Expenses and Capital
• The total investment to open a Five Guys
Burgers & Fries is between $152,000 and
360,000, with liquid assets available of
$150,000. The franchise fee is $25,000.
• Potential expenses are the building,
workers, kitchen equipment, goods,
security, seating, decor, advertising,
electricity, repairs and so on.

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