Our experience in deploying public Wi

Report
Our experience in deploying
public Wi-Fi infrastructure and
the future vision toward 2020
Toshiya Masuzawa
1. Wi-Fi activities and initiatives
2. Carrier grade Wi-Fi operations
3. Wi-Fi application services
4. Partnerships among service providers
5. Future vision toward 2020
1
Overview of our Company
- NTTBP is a subsidiary of NTT Groups and operates Wi-Fi infrastructure wholesale services
and several Wi-Fi related value added services for mobile and telecom carriers, enterprises
and public sectors in Japan.
July 15, 2002, 13 years passed since establishment
Established
FY2011
FY2012
FY2013
10,000
Wi-Fi AP deployment
Business trend
[Airports, Railroads]
+110,000
120,000
Rapid expansion
since 2011
on the back of
offload demand
from mobile carriers
+30,000
150,000
[Public sectors] [Convenience
stores]
+30,000
120,000
150,000
[Cafes] [Stadiums]
+110,000
10,000
2
Policy of Service Installation
- We are operating more than 150,000 access points mainly deployed along with denselypopulated area.
accessible numbers of people
Stations,
airports
19,000 APs
70 million
11,000 AP
Shopping Malls, 54,000 APs
cafés, etc.
40 million
Small and mediumsized shops
4,000 APs
Educational facilities
76,000 APs
20 million FTTH
subscribers
↓
Switch to Wi-Fi
(As of August, 2014)
9,000 AP
38 Airports throughout Japan: 700
AP
2,500 AP
Cafés, Shopping malls, etc.
Xi area (76,000)
4 million
Commercial facilities, restaurants and cafes, leisure
facilities, hotels, etc.
48,000 APs
Homes,
offices
Nationwide 2,000 stations of 47
railroad companies: 13,000 AP
16,000 AP
Convenience stores
Small shops
FTTH area (77,000)
<NTT East , NTT West > Hikari station, Dospot
Total: 200,000 APs
44 million
Smart TV
Home
Smartphones/tablets
appliances
3
Wi-Fi Services on the Railroad/Subway Stations
- We have deployed 12,863 APs at 1,968 railroad stations all over the country.
-Sapporo Municipal Subway
-JR Hokkaido
Sendai Municipal Subway
Echizen Railway
Sanyo Shinkansen
line stations
Kobe Municipal Subway
-Fukuoka City Subway
-JR Kyushu (bullet train,
conventional lines)
-Nishi-Nippon Railroad
-Nagasaki Electric Tramway
JR Shikoku
Iyo Railway
Kotohira Electric
Railroad
Kansai area
-Osaka Municipal
Subway
-Nankai Electric
Railway
-Keihan Electric
Railway
-Kintetsu Railway
-JR West
-Hankyu Railway
-Hanshin Electric
Railway
-Kita-Osaka Kyuko
Railway
-Osaka Monorail
Tokaido Shinkansen line
stations
-Nagoya Municipal Subway
-Nagoya Railroad
-JR Central
(conventional lines)
Tokyo Metropolitan area
-Tokyo Metro
-Toei Subway
-Keikyu Line
-Seibu Railway
-Tsukuba Express
-Yurikamome Line
-Tobu Railway
-Keio Railway
-Keisei Electric Railway
-Shin-Keisei Electric
Railway
-Hokuso Railway
-Tama Monorail
-Sagami Railway
-Yokohama Municipal
Subway
-Saitama Railway
-Chiba Urban Monorail
-Tokyo Waterfront Area
Raipd Transit Rinkai Line
-JR East
-Tokyu Line
-Odakyu Line
-Minatomirai Line
4
Wi-Fi Services at the Airports
- We have deployed 692 APs at 38 airports all over the country.
Okadama Airport
Asahikawa Airport
New Chitose Airport
Nakashibetsu Airport
Hakodate Airport
Aomori Airport
Kushiro Airport
Niigata Airport
Toyama Airport
Tottori Airport
Izumo Airport
Okayama Airport
Tokachi-Obihiro Airport
Noto Airport
Sendai Airport
Komatsu Airport
Yamagata Airport
Hiroshima Airport
Kobe
Airport
Kitakyushu Airport
Narita International Airport
Fukuoka Airport
Haneda Airport
Nagasaki Airport
Matsumoto Airport
Saga Airport
Naha Airport
New Ishigaki Airport
Kumamoto Airport
Kagoshima Airport
Miyazaki
airport
Kochi
Airport
Matsuyama Airport
Kansai
International
Airport
Central Japan International Airport
Osaka International Airport
Tokushima
Awaodori Airport
Takamatsu Airport
5
Wi-Fi Infrastructure Wholesale Services
- We provide Wi-Fi infrastructure wholesale services with mobile and telecom carriers.
- Not only NTT groups but also other telecom carriers are also our customers.
- By sharing APs with those carriers installed by us at densely-populated area, such as
airports and railroad stations, the venue owner could keep the radio quality stable.
Carrier Service
infrastructure
Carrier Network
optical backhaul
NTT East
POI
NTTBP
DC
NTT West
DOCOMO
Multi SSID (service name)
Multi VLAN (virtual network)
Internet
Shared AP
UQ
Kopti
SoftBank
6
Wi-Fi Application Services
- We provide Wi-Fi related value added services, so called “Wi-Fi Application Services” to variety
of venue owners and/or property owners.
- They are industry wide-spread to areas such as transportation, entertainment, distribution and
municipalities, etc.
- We deliver various content and information according to their request for each AP on our Wi-Fi
application platform.
Contents, applications of each
company, etc.
Wi-Fi
application
platform
Log
collection
A
B
C
GW
NTTBP NW
Contents
distribution
Multilingual
Internet
authentication
Single
sign-on
Provide different
content and
information via each
AP
①
②
③
A
B
C
Narita
Airport
Haneda
Airport
Municipalities
want to
gather
tourists with
free Wi-Fi
Enterprises
want to deliver
coupons and
contents at
each store
7
Business Model and Revenue Stream
- Our business model is based on B-B-C model, which means NTTBP to telecom carriers or
venue owners to end customers.
- We provide Wi-Fi access services to carriers for traffic offload and some value added
application services to venue owners on their request in order to make their revenue increase
by providing useful and attractive information, such as coupons, ads, popular contents, etc.
Carrier Wi-Fi
 For carrier’s
subscribers
Mobile phone Mobile phone Mobile phone
carrier A
carrier B
carrier C
●
Free of charge for end
users
Needs to register for
each venue owner ‘s
Wi-Fi
AP installation,
SSID configuration
POI
NTTBP NW
 Automatic connection
anywhere in the
country with one
registration
Venue owner Wi-Fi
NTTBP
Carrier
Wi-Fi offered by
carrier
Customers (subscribers)
Convenience
store
Subway
Stadium
Municipal
● POI
NTT BP NW, cloud
AP installation,
SSID configuration
and providing
application
services
NTTBP
Venue owner
Wi-Fi offered by
venue owner
Customers
Revenue increase
from attracting
customers and
improvement in
customer
satisfaction
8
1. Wi-Fi activities and initiatives
2. Carrier grade Wi-Fi operations
3. Wi-Fi application services
4. Partnerships among service providers
5. Future vision toward 2020
9
Wi-Fi Usage Trend
- Wi-Fi traffic, data volume, has been rapidly increasing, 5 times more than ever before.
- The number of Wi-Fi association has been increasing, 6 times as well.
- Once the deployment of SIM authentication, EAP-SIM, in October 2013, the rate of growing
data volume and association has been accelerated.
Traffic: Terabyte
Association: million
3,000
1,800
Daily average
-Traffic: 83TB/day
-Association: 50 millions/day
2,500
Traffic
1,600
1,400
Association
2,000
1,200
1,000
1,500
Rapid increase since
SIM authentication
DOCOMO SIM
authentication starts
1,000
800
600
400
500
200
0
0
Aug
Sep
Oct
2013
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
2014
Jul
Aug
Sep
Oct
Nov
Dec
Jan
2015
10
Wi-Fi Service Operations
- We have been monitoring approx. 200,000 APs deployed all over
Japan for 24 hours a day and keeping quite a good service level.
- Failure rate: up to 0.8%
Failure rate = Failure amounts / AP amounts
- Onsite rate: nearby 0.2%
Onsite rate = Onsite amounts / AP amounts
800
Stations,
airports
障害発生数
Failure Amounts
19,000 APs
700
Convenience stores
Small and mediumsized shops
Educational facilities
Small shops
54,000 APs
4,000 APs
オンサイト率
Onsite Rate
0.80%
500
400
76,000 APs
200
48,000 APs
100
1.00%
障害発生率
Failure Rate
0.60%
300
(As of August, 2014)
Homes,
offices
オンサイト数
Onsite Amounts
600
Amount
Shopping Malls,
cafés, etc.
1.20%
0.40%
0.20%
0
0.00%
Jan
Mar
May
Jul
Sep
Nov
Jan
Mar
May
Jul
Sep
Nov
2013 ~ 2014
11
Wi-Fi Service Quality Management
- Through our operational effort for better services, we believe that it could help us to
- gain the trust from our customers
- encourage a good relationship with customers, etc.
Alarm
Status
CPU
Memory
Traffic
Internet
Services
Internet
Cacti / TOPS
Zabbix / Zabicom
Resource Monitoring
Status Monitoring
CPU
Memory
Traffic
Status
Alarm
Throughput
Association
Carrier Network
POI
Wi-Fi
Cloud
Traffic
Throughput
Traffic
Traffic
24 hours
365 days
AP
Smartphones, etc.
AP
Associations
12
1. Wi-Fi activities and initiatives
2. Carrier grade Wi-Fi operations
3. Wi-Fi application services
4. Partnerships among service providers
5. Future vision toward 2020
13
Concerns and Fears for ALL tourists
- Before you travel, you might explore a variety of information about your destination.
- However, even if you do it hard, especially, if the destination is foreign country, you still
might be worried about how you could spend your time safely, happily and efficiently.
Transportation
How to get there?
Accommodation
Hotel? B&B?
Cash/Currency
Exchange rate?
Weather
Cold ? Hot? Humid?
Gourmet
Local cuisine?
Shopping
Something special?
Sightseeing
Heritage?
Amusement
Play spot? Theater?
Emergency
Police? Ambulance?
A lot of concerns and fears for travels in foreign countries
14
Wi-Fi Application Services for ALL tourists
- We are providing Wi-Fi based application services for travelers from foreign countries.
- We could provide a wide variety of useful information and ads for them timely via Wi-Fi.
i.e. tour guide for sightseeing, such as landmarks and museums, coupons for shopping, a lot of
information and navigation for local cuisines restaurants and transportations in their own languages
Transportation
How to get there
Accommodation
Hotel B&B
Cash/Currency
Exchange rate
Weather
Cold Hot Humid
Gourmet
Local cuisine
Shopping
Something special
Sightseeing
Heritage
Amusement
Play spot Theater
Emergency
Police Ambulance
A lot of helpful and convenient information via Wi-Fi
15
Searching Wi-Fi Hot Spots
Tap here
You are here
16
Choosing Wi-Fi Service Provider
Tap here
17
Connecting Wi-Fi Hot Spots
Tap here
18
Enjoying Travel Applications
Tap here
Tap here
Tap here
Tap here
19
Translation Support Applications
Tap here
Tap here
20
Searching ATMs
Tap here
You are here
Tap here
21
Killer Application for Wi-Fi Hot Spots
- We have been providing an application that enable users to login to each
Wi-Fi access point with single sign-on function.
- The application provides the mechanism that brings co-relation of
authentication information among multi-service providers.
- Currently, through more than 92,000 Wi-Fi APs, customers are able to
enjoy single sign-on to connect Wi-Fi access services.
- With just this application, end users can enjoy several useful services
explained in previous pages.
Limited area
with free Wi-Fi
Not sure where
Wi-Fi is available
Connection procedure
varies from area to area
and it is hard to figure out
Authentication procedure
varies by area and that
make inconvenient
Currently, single step sign-on is available at 92,000 APs.
22
Single Sign-on Application, JCW
Without JCW
Registration
&
Authentication
Registration
&
Authentication
With JCW
Registration
&
Authentication
Authentication
Authentication
Authentication
Once Registration
How to find SSID?
How to connect?
What is ID & Password?
Very easy
Just Tap
“Connect”
23
Real-time Notification Service
- We are providing a real-time notification service according to the location of each Wi-Fi AP.
- Venue owners enable to deliver various kinds of information such as guides, coupon and ads
regarding transportations, sightseeing and/or local foods and cuisines, etc.
- Customers can get various kinds of useful information easily and timely from their smart devices.
●●●●●●
●●●●●●
1. Send messages via notification
when entering the Wi-Fi area
with automatic language
recognition function.
2. Request customer’s
approval of implementing
notification.
3. Deliver various kinds of information
such as guides, coupon and ads
regarding transportations, sightseeing
and/or local foods and cuisines, etc.
24
Information cut-in on the Web, without Apps
- We are providing an information insertion service according to each Wi-Fi AP via web browser.
- Venue owners enable to deliver various kinds of information such as guides, coupon and ads
regarding transportations, sightseeing and/or local foods and cuisines, etc.
- Customers can get various kinds of useful information easily and timely without installation of
any applications.
Sightseeing Information
Coupon & Advertisement
Urgent Alert
25
1. Wi-Fi activities and initiatives
2. Carrier grade Wi-Fi operations
3. Wi-Fi application services
4. Partnerships among service providers
5. Future vision toward 2020
26
Wi-Fi Roaming Partnerships
- The number of foreigners visiting Japan have already exceeded 13 millions in 2014.
- From customer’s perspective, Wi-Fi global roaming could bring a huge economical benefit.
- In addition of that, we could provide a variety of useful and beneficial information tailored to
the location of visitors with Wi-Fi hotspot feature.
Customers of non-Japanese Wi-Fi
providers
Japan
Customers of NTTBP Wi-Fi
World
- Customers can use their account, ID &
password, used in their own country.
- We would provide safe and secure
services with WPA2 scheme.
Non-Japanese Wi-Fi providers
NTTBP Wi-Fi
RADIUS
RADIUS
Already built partnership among carriers of South Korea, Taiwan, China, and Indonesia
27
1. Wi-Fi activities and initiatives
2. Carrier grade Wi-Fi operations
3. Wi-Fi application services
4. Partnerships among service providers
5. Future vision toward 2020
28
Initiatives for Wi-Fi Expansion toward 2020
- We are planning to expand our Wi-Fi hot spots in Japan toward 2020.
- We would like to provide “hospitality via Wi-Fi” for Tokyo Olympic & Paralympic Games.
- location information, maps/navigation, multilingual guidance, translation and security
- We would like to become a value partner as business supply chains of various industries.
[Airport]
<Olympic Games-related facilities>
[Station]
[Small outlets]
[Stadiums]
[Indoor
stadiums]
[Convenience store]
[Inside trains]
Athletes, Olympic
Games officials, mass
media, audience, etc.
[Press centers]
[Olympic
village]
[Café]
[Inside buses]
[Large-scale
commercial facility]
[Hotels, inns]
[Tourist
destinations]
<Shopping center>
<Department store>
29
Business Development in Wi-Fi Environment
- W-Fi is the technology with guaranteed interoperability among a variety of devices.
- It is easy for everybody to build connections among devices via Wi-Fi technology.
- Wi-Fi has a lot of potential, where we can build many kinds of customer-centric services.
Smartphone
Wearable device
Wearable device
Tablet PC
Television
Being Wireless with
Wi-Fi in ALL Devices
Music player
Paper display
ゲーム
Video game
Railway stations
Airport
Home
Video camera
IP camera
various sensor
Shop
Hotel
Venue owner
Offices, school, etc.
Home, office
Digital camera
PC
30
Thank you for your attention.
Please enjoy your trip in
Fukuoka.

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