Our experience in deploying public Wi-Fi infrastructure and the future vision toward 2020 Toshiya Masuzawa 1. Wi-Fi activities and initiatives 2. Carrier grade Wi-Fi operations 3. Wi-Fi application services 4. Partnerships among service providers 5. Future vision toward 2020 1 Overview of our Company - NTTBP is a subsidiary of NTT Groups and operates Wi-Fi infrastructure wholesale services and several Wi-Fi related value added services for mobile and telecom carriers, enterprises and public sectors in Japan. July 15, 2002, 13 years passed since establishment Established FY2011 FY2012 FY2013 10,000 Wi-Fi AP deployment Business trend [Airports, Railroads] +110,000 120,000 Rapid expansion since 2011 on the back of offload demand from mobile carriers +30,000 150,000 [Public sectors] [Convenience stores] +30,000 120,000 150,000 [Cafes] [Stadiums] +110,000 10,000 2 Policy of Service Installation - We are operating more than 150,000 access points mainly deployed along with denselypopulated area. accessible numbers of people Stations, airports 19,000 APs 70 million 11,000 AP Shopping Malls, 54,000 APs cafés, etc. 40 million Small and mediumsized shops 4,000 APs Educational facilities 76,000 APs 20 million FTTH subscribers ↓ Switch to Wi-Fi (As of August, 2014) 9,000 AP 38 Airports throughout Japan: 700 AP 2,500 AP Cafés, Shopping malls, etc. Xi area (76,000) 4 million Commercial facilities, restaurants and cafes, leisure facilities, hotels, etc. 48,000 APs Homes, offices Nationwide 2,000 stations of 47 railroad companies: 13,000 AP 16,000 AP Convenience stores Small shops FTTH area (77,000) <NTT East , NTT West > Hikari station, Dospot Total: 200,000 APs 44 million Smart TV Home Smartphones/tablets appliances 3 Wi-Fi Services on the Railroad/Subway Stations - We have deployed 12,863 APs at 1,968 railroad stations all over the country. -Sapporo Municipal Subway -JR Hokkaido Sendai Municipal Subway Echizen Railway Sanyo Shinkansen line stations Kobe Municipal Subway -Fukuoka City Subway -JR Kyushu (bullet train, conventional lines) -Nishi-Nippon Railroad -Nagasaki Electric Tramway JR Shikoku Iyo Railway Kotohira Electric Railroad Kansai area -Osaka Municipal Subway -Nankai Electric Railway -Keihan Electric Railway -Kintetsu Railway -JR West -Hankyu Railway -Hanshin Electric Railway -Kita-Osaka Kyuko Railway -Osaka Monorail Tokaido Shinkansen line stations -Nagoya Municipal Subway -Nagoya Railroad -JR Central (conventional lines) Tokyo Metropolitan area -Tokyo Metro -Toei Subway -Keikyu Line -Seibu Railway -Tsukuba Express -Yurikamome Line -Tobu Railway -Keio Railway -Keisei Electric Railway -Shin-Keisei Electric Railway -Hokuso Railway -Tama Monorail -Sagami Railway -Yokohama Municipal Subway -Saitama Railway -Chiba Urban Monorail -Tokyo Waterfront Area Raipd Transit Rinkai Line -JR East -Tokyu Line -Odakyu Line -Minatomirai Line 4 Wi-Fi Services at the Airports - We have deployed 692 APs at 38 airports all over the country. Okadama Airport Asahikawa Airport New Chitose Airport Nakashibetsu Airport Hakodate Airport Aomori Airport Kushiro Airport Niigata Airport Toyama Airport Tottori Airport Izumo Airport Okayama Airport Tokachi-Obihiro Airport Noto Airport Sendai Airport Komatsu Airport Yamagata Airport Hiroshima Airport Kobe Airport Kitakyushu Airport Narita International Airport Fukuoka Airport Haneda Airport Nagasaki Airport Matsumoto Airport Saga Airport Naha Airport New Ishigaki Airport Kumamoto Airport Kagoshima Airport Miyazaki airport Kochi Airport Matsuyama Airport Kansai International Airport Central Japan International Airport Osaka International Airport Tokushima Awaodori Airport Takamatsu Airport 5 Wi-Fi Infrastructure Wholesale Services - We provide Wi-Fi infrastructure wholesale services with mobile and telecom carriers. - Not only NTT groups but also other telecom carriers are also our customers. - By sharing APs with those carriers installed by us at densely-populated area, such as airports and railroad stations, the venue owner could keep the radio quality stable. Carrier Service infrastructure Carrier Network optical backhaul NTT East POI NTTBP DC NTT West DOCOMO Multi SSID (service name) Multi VLAN (virtual network) Internet Shared AP UQ Kopti SoftBank 6 Wi-Fi Application Services - We provide Wi-Fi related value added services, so called “Wi-Fi Application Services” to variety of venue owners and/or property owners. - They are industry wide-spread to areas such as transportation, entertainment, distribution and municipalities, etc. - We deliver various content and information according to their request for each AP on our Wi-Fi application platform. Contents, applications of each company, etc. Wi-Fi application platform Log collection A B C GW NTTBP NW Contents distribution Multilingual Internet authentication Single sign-on Provide different content and information via each AP ① ② ③ A B C Narita Airport Haneda Airport Municipalities want to gather tourists with free Wi-Fi Enterprises want to deliver coupons and contents at each store 7 Business Model and Revenue Stream - Our business model is based on B-B-C model, which means NTTBP to telecom carriers or venue owners to end customers. - We provide Wi-Fi access services to carriers for traffic offload and some value added application services to venue owners on their request in order to make their revenue increase by providing useful and attractive information, such as coupons, ads, popular contents, etc. Carrier Wi-Fi For carrier’s subscribers Mobile phone Mobile phone Mobile phone carrier A carrier B carrier C ● Free of charge for end users Needs to register for each venue owner ‘s Wi-Fi AP installation, SSID configuration POI NTTBP NW Automatic connection anywhere in the country with one registration Venue owner Wi-Fi NTTBP Carrier Wi-Fi offered by carrier Customers (subscribers) Convenience store Subway Stadium Municipal ● POI NTT BP NW, cloud AP installation, SSID configuration and providing application services NTTBP Venue owner Wi-Fi offered by venue owner Customers Revenue increase from attracting customers and improvement in customer satisfaction 8 1. Wi-Fi activities and initiatives 2. Carrier grade Wi-Fi operations 3. Wi-Fi application services 4. Partnerships among service providers 5. Future vision toward 2020 9 Wi-Fi Usage Trend - Wi-Fi traffic, data volume, has been rapidly increasing, 5 times more than ever before. - The number of Wi-Fi association has been increasing, 6 times as well. - Once the deployment of SIM authentication, EAP-SIM, in October 2013, the rate of growing data volume and association has been accelerated. Traffic: Terabyte Association: million 3,000 1,800 Daily average -Traffic: 83TB/day -Association: 50 millions/day 2,500 Traffic 1,600 1,400 Association 2,000 1,200 1,000 1,500 Rapid increase since SIM authentication DOCOMO SIM authentication starts 1,000 800 600 400 500 200 0 0 Aug Sep Oct 2013 Nov Dec Jan Feb Mar Apr May Jun 2014 Jul Aug Sep Oct Nov Dec Jan 2015 10 Wi-Fi Service Operations - We have been monitoring approx. 200,000 APs deployed all over Japan for 24 hours a day and keeping quite a good service level. - Failure rate: up to 0.8% Failure rate = Failure amounts / AP amounts - Onsite rate: nearby 0.2% Onsite rate = Onsite amounts / AP amounts 800 Stations, airports 障害発生数 Failure Amounts 19,000 APs 700 Convenience stores Small and mediumsized shops Educational facilities Small shops 54,000 APs 4,000 APs オンサイト率 Onsite Rate 0.80% 500 400 76,000 APs 200 48,000 APs 100 1.00% 障害発生率 Failure Rate 0.60% 300 (As of August, 2014) Homes, offices オンサイト数 Onsite Amounts 600 Amount Shopping Malls, cafés, etc. 1.20% 0.40% 0.20% 0 0.00% Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov 2013 ～ 2014 11 Wi-Fi Service Quality Management - Through our operational effort for better services, we believe that it could help us to - gain the trust from our customers - encourage a good relationship with customers, etc. Alarm Status CPU Memory Traffic Internet Services Internet Cacti / TOPS Zabbix / Zabicom Resource Monitoring Status Monitoring CPU Memory Traffic Status Alarm Throughput Association Carrier Network POI Wi-Fi Cloud Traffic Throughput Traffic Traffic 24 hours 365 days AP Smartphones, etc. AP Associations 12 1. Wi-Fi activities and initiatives 2. Carrier grade Wi-Fi operations 3. Wi-Fi application services 4. Partnerships among service providers 5. Future vision toward 2020 13 Concerns and Fears for ALL tourists - Before you travel, you might explore a variety of information about your destination. - However, even if you do it hard, especially, if the destination is foreign country, you still might be worried about how you could spend your time safely, happily and efficiently. Transportation How to get there? Accommodation Hotel? B&B? Cash/Currency Exchange rate? Weather Cold ? Hot? Humid? Gourmet Local cuisine? Shopping Something special? Sightseeing Heritage? Amusement Play spot? Theater? Emergency Police? Ambulance? A lot of concerns and fears for travels in foreign countries 14 Wi-Fi Application Services for ALL tourists - We are providing Wi-Fi based application services for travelers from foreign countries. - We could provide a wide variety of useful information and ads for them timely via Wi-Fi. i.e. tour guide for sightseeing, such as landmarks and museums, coupons for shopping, a lot of information and navigation for local cuisines restaurants and transportations in their own languages Transportation How to get there Accommodation Hotel B&B Cash/Currency Exchange rate Weather Cold Hot Humid Gourmet Local cuisine Shopping Something special Sightseeing Heritage Amusement Play spot Theater Emergency Police Ambulance A lot of helpful and convenient information via Wi-Fi 15 Searching Wi-Fi Hot Spots Tap here You are here 16 Choosing Wi-Fi Service Provider Tap here 17 Connecting Wi-Fi Hot Spots Tap here 18 Enjoying Travel Applications Tap here Tap here Tap here Tap here 19 Translation Support Applications Tap here Tap here 20 Searching ATMs Tap here You are here Tap here 21 Killer Application for Wi-Fi Hot Spots - We have been providing an application that enable users to login to each Wi-Fi access point with single sign-on function. - The application provides the mechanism that brings co-relation of authentication information among multi-service providers. - Currently, through more than 92,000 Wi-Fi APs, customers are able to enjoy single sign-on to connect Wi-Fi access services. - With just this application, end users can enjoy several useful services explained in previous pages. Limited area with free Wi-Fi Not sure where Wi-Fi is available Connection procedure varies from area to area and it is hard to figure out Authentication procedure varies by area and that make inconvenient Currently, single step sign-on is available at 92,000 APs. 22 Single Sign-on Application, JCW Without JCW Registration & Authentication Registration & Authentication With JCW Registration & Authentication Authentication Authentication Authentication Once Registration How to find SSID? How to connect? What is ID & Password? Very easy Just Tap “Connect” 23 Real-time Notification Service - We are providing a real-time notification service according to the location of each Wi-Fi AP. - Venue owners enable to deliver various kinds of information such as guides, coupon and ads regarding transportations, sightseeing and/or local foods and cuisines, etc. - Customers can get various kinds of useful information easily and timely from their smart devices. ●●●●●● ●●●●●● 1. Send messages via notification when entering the Wi-Fi area with automatic language recognition function. 2. Request customer’s approval of implementing notification. 3. Deliver various kinds of information such as guides, coupon and ads regarding transportations, sightseeing and/or local foods and cuisines, etc. 24 Information cut-in on the Web, without Apps - We are providing an information insertion service according to each Wi-Fi AP via web browser. - Venue owners enable to deliver various kinds of information such as guides, coupon and ads regarding transportations, sightseeing and/or local foods and cuisines, etc. - Customers can get various kinds of useful information easily and timely without installation of any applications. Sightseeing Information Coupon & Advertisement Urgent Alert 25 1. Wi-Fi activities and initiatives 2. Carrier grade Wi-Fi operations 3. Wi-Fi application services 4. Partnerships among service providers 5. Future vision toward 2020 26 Wi-Fi Roaming Partnerships - The number of foreigners visiting Japan have already exceeded 13 millions in 2014. - From customer’s perspective, Wi-Fi global roaming could bring a huge economical benefit. - In addition of that, we could provide a variety of useful and beneficial information tailored to the location of visitors with Wi-Fi hotspot feature. Customers of non-Japanese Wi-Fi providers Japan Customers of NTTBP Wi-Fi World - Customers can use their account, ID & password, used in their own country. - We would provide safe and secure services with WPA2 scheme. Non-Japanese Wi-Fi providers NTTBP Wi-Fi RADIUS RADIUS Already built partnership among carriers of South Korea, Taiwan, China, and Indonesia 27 1. Wi-Fi activities and initiatives 2. Carrier grade Wi-Fi operations 3. Wi-Fi application services 4. Partnerships among service providers 5. Future vision toward 2020 28 Initiatives for Wi-Fi Expansion toward 2020 - We are planning to expand our Wi-Fi hot spots in Japan toward 2020. - We would like to provide “hospitality via Wi-Fi” for Tokyo Olympic & Paralympic Games. - location information, maps/navigation, multilingual guidance, translation and security - We would like to become a value partner as business supply chains of various industries. [Airport] <Olympic Games-related facilities> [Station] [Small outlets] [Stadiums] [Indoor stadiums] [Convenience store] [Inside trains] Athletes, Olympic Games officials, mass media, audience, etc. [Press centers] [Olympic village] [Café] [Inside buses] [Large-scale commercial facility] [Hotels, inns] [Tourist destinations] <Shopping center> <Department store> 29 Business Development in Wi-Fi Environment - W-Fi is the technology with guaranteed interoperability among a variety of devices. - It is easy for everybody to build connections among devices via Wi-Fi technology. - Wi-Fi has a lot of potential, where we can build many kinds of customer-centric services. Smartphone Wearable device Wearable device Tablet PC Television Being Wireless with Wi-Fi in ALL Devices Music player Paper display ゲーム Video game Railway stations Airport Home Video camera IP camera various sensor Shop Hotel Venue owner Offices, school, etc. Home, office Digital camera PC 30 Thank you for your attention. Please enjoy your trip in Fukuoka.