Taggle Systems RADCOMMS Conference

Report
Current R&D activities using spectrum—Australia was a
world leader with Wi-Fi, where to next?
Taggle Systems
The Challenge: Develop a solution to track cattle cost effectively
A Real Radio Design Challenge
 Ultra small device
 Ear tag
 <20g weight including
battery
 3 year + in-field life
 2 – 4 tx per hour
 Small data packet
 Robust design
 Low cost network
 5 – 10 km range
 Low cost receivers
 Receiver capacity
>10,000 tags
CONFIDENTIAL
The Approach: Assemble a leading team of radio and chip
innovators
Thomas Dejanovic
Gordon Foyster
Matthew Henderson
Richard Keaney
John O’Sullivan
Neil Weste
CONFIDENTIAL
The Technology Innovation: Build a technology to network large
areas of farmland (‘000s km2) at ultra low cost
RFID
(No Battery)
Taggle
>3 Years
One Slight Problem:
Cattle not currently commercial
Most cattle farmers don’t want to pay
anything to track their cattle
Battery life ^
(1/2 AA cell)
WiFi
Zigbee
<1 Year
2G, 3G,
LTE
<5m
^ 15min transmissions
>5km
Network Coverage
(Range per receiver/base station)
CONFIDENTIAL
The Business Innovation: Recognising that the “Cattle Tracking”
radio filled a major gap in the M2M market
M2M DATA CAPTURE TECHNOLOGIES
High
(>10 Years)
In-field
device life^
RFID
 W’House
Inventory
mgt
 Shop
stock
control
 Basic
supply
chain
choke
points
Low
(<1 Year)
m2
Wi-Fi and
“Zigbee”
 Hospitals
 Large plants
(Car plants)
 Office block
automation
 Home area
automation
< 5 Km2
^ Self powered, small form factor, robust design
Existing technologies
struggled to deliver
low cost wide area
solutions viably
Mobile Data (3G/4G etc)
• Transport monitoring
• Precision Ag and Mining
• People location
Economic
Network Range
CONFIDENTIAL
> 500 Km2
The Business Innovation: Recognising that the “Cattle Tracking”
radio filled a major gap in the M2M market
M2M DATA CAPTURE TECHNOLOGIES
High
(>10 Years)
In-field
device life^
RFID
 W’House
Inventory
mgt
 Shop
stock
control
 Basic
supply
chain
choke
points
Low
(<1 Year)
m2
New Commercial Target:
Devices:
 Price <<$100
 Battery life >10 years (AA cell)
 Hourly transmissions, 15 Bytes of data
Wi-Fi and
“Zigbee”
 Hospitals
 Large plants
(Car plants)
 Office block
automation
 Home area
automation
< 5 Km2
^ Self powered, small form factor, robust design
Network Charge:
 Revenue per Unit <$10 pa
Mobile Data (3G/4G etc)
• Transport monitoring
• Precision Ag and Mining
• People location
Economic
Network Range
CONFIDENTIAL
> 500 Km2
The Business Innovation: LPWA Networks like Taggle will deliver
the “missing link” in data collection for the Internet of Things
M2M DATA CAPTURE TECHNOLOGIES
High
(>10 Years)
In-field
device life^
RFID
 W’House
Inventory
mgt
 Shop
stock
control
 Basic
supply
chain
choke
points
Low
(<1 Year)
m2
Low Power Wide Area (LPWA) Networks
Utilities monitoring
• Water and sewer network monitoring >>15m devices
• Gas monitoring >>6 million devices
• Other Utility– electricity network monitoring, street lights etc
• Environmental Monitoring
Wi-Fi and
“Zigbee”
 Hospitals
 Large plants
(Car plants)
 Office block
automation
 Home area
automation
< 5 Km2
^ Self powered, small form factor, robust design
Rural Monitoring/Agribusiness
• Crop and pasture monitoring
• Asset tracking
• Farm security
Mobile Data (3G/4G etc)
• Transport monitoring
• Precision Ag and Mining
• People location
Economic
Network Range
CONFIDENTIAL
> 500 Km2
Taggle is the
first solution in
this space in
Australia
The Business Innovation: LPWA networks can unlock significant
new markets/value
M2M DATA CAPTURE TECHNOLOGIES
High
(>10 Years)
In-field
device life^
RFID
 W’House
Inventory
mgt
 Shop
stock
control
 Basic
supply
chain
choke
points
Low
(<1 Year)
m2
The LPWA market in Australia
has the potential to be at least
$400m pa within 5 years
Wi-Fi and
“Zigbee”
 Hospitals
 Large plants
(Car plants)
 Office block
automation
 Home area
automation
< 5 Km2
^ Self powered, small form factor, robust design
Mobile Data (3G/4G etc)
• Transport monitoring
• Precision Ag and Mining
• People location
Economic
Network Range
CONFIDENTIAL
> 500 Km2
Roll out at Mackay Regional Council has highlighted the
potential benefits of LPWA networks to the water industry
MACKAY LPWA NETWORK
Installation
 >30,000 devices
 22 receivers, >1,000 km2
 >750,000 readings per day
Business Case – NPV $20m and counting
– $100m plant deferred by 8 – 10 years
– >4,000 leaks detected in 12 months
– 10 – 30% historical over-design of assets
– And a range of additional benefits are
emerging
Unexpected Benefits:
Staff member burgled, 5 minute tag amongst
belongings, thief tracked by Taggle network….
CONFIDENTIAL
In the last 18 months Taggle has installed 20 commercial LPWA
networks, and over 50,000 devices across Australia
TAGGLE NETWORK SITES
Water Utility Clients include:
 Mackay Regional Council
 Goldenfields County Council
 Yarra Valley Water
 Wide Bay Water
 NT Power and Water
 Barwon Water
 Dept of Natural Resource
Management (QLD)
 Isaac Regional Council
 Townsville City Council
 Armidale and Dumaresq
Council
 Port Macquarie and Hastings
Council
Monitoring:
 Over 50,000 km2 of network coverage with 112 operational receivers
 >1.2 million water meter readings per day
 Now monitoring water, gas, and electricity meters, water pressure, sewer overflow,
temperature, humidity, gate alerts, electric fences, water troughs and animal tracking
CONFIDENTIAL
10
Internationally we are seeing other major players starting to
follow suit
CONFIDENTIAL
LPWA networks are much more spectrum efficient than
traditional mesh solutions
Network Topology Comparison
TX Power per device (mW)
CONFIDENTIAL
Taggle
Mesh Solution
25
1000
LPWA networks are much more spectrum efficient than
traditional mesh solutions
Network Topology Comparison
TX Power per device (mW)
Duty Cycle (%)^
TX power per hour (mWh)
Taggle
Mesh Solution
25
1000
0.008
0.3
7.5
10800
(20.00)
LIPD Spectrum
Power in LIPD Band 60.3dBm
Power (dBm)
(40.00)
(60.00)
Taggle Suburb
Taggle + Mesh Suburb
(80.00)
(100.00)
(120.00)
(140.00)
Power in LIPD Band 90.6dBm
(160.00)
900
^
905
910
915
920
Frequency (MHz)
925
Taggle duty cycle in all commercial networks
CONFIDENTIAL
Mesh duty cycle from AMI Meter Electromagnetic Field
Survey, DPI, 30 October 2011.
930
935
940
“Free spectrum” can easily lead to the poor spectrum
utilitsation – “The Tragedy of the Commons”
Network Topology Comparison
TX Power per device (mW)
Duty Cycle (%)^
TX power per hour (mWh)
Taggle
Mesh Solution
25
1000
0.008
0.3
7.5
10800
-
This is truly “high cost”
spectrum
(20.00)
Power (dBm)
(40.00)
(60.00)
Taggle Suburb
Taggle + Mesh Suburb
(80.00)
(100.00)
(120.00)
(140.00)
(160.00)
900
^
905
910
915
920
Frequency (MHz)
925
Taggle duty cycle in all commercial networks
CONFIDENTIAL
Mesh duty cycle from AMI Meter Electromagnetic Field
Survey, DPI, 30 October 2011.
930
935
940
Will LPWA networks emerge as the “Low Cost Carriers” of the
M2M communications industry?
MOBILE LPWA ECONOMIC COMPARISON
Installed Base Station
Mobile
LPWA
> $150,000
< $15,000
CONFIDENTIAL
Will LPWA networks emerge as the “Low Cost Carriers” of the
M2M communications industry?
MOBILE LPWA ECONOMIC COMPARISON
Mobile
LPWA
> $150,000
< $15,000
Device Price
> $250
<< $100
Device Life
2 – 4 Years
> 10 Years
Installed Base Station
CONFIDENTIAL
Will LPWA networks emerge as the “Low Cost Carriers” of the
M2M communications industry?
ECONOMIC COMPARISON: MOBILE DATA VS LPWA
MOBILE DATA
LPWA
> $150,000
< $15,000
Device Price
> $250
<< $100
Device Life
2 – 4 Years
> 10 Years
>> $5 per Month
~50c per month
Installed Base Station
Network Access Cost
(RPU)
What are the foundations of a successful
LPWA business model?
CONFIDENTIAL
Building an LPWA business requires two pillars need to be in
place – Availability of suitable LPWA technologies
Spectrum efficient
LPWA Solutions
Global development
is seeing competitive
options emerge
rapidly
Standards are likely
to take several years
CONFIDENTIAL
And cost effective network sites
Spectrum Efficient
LPWA Solutions
Low Cost Physical
Network Sites
Global development
is seeing competitive
options emerge
rapidly
Standards are likely
to take several years
Resolved by:
Utility site sharing
Partnerships with
Telco’s
Further regulation
CONFIDENTIAL
The keystone to a stable, profitable LPWA industry is access to
robust and cost effective spectrum
Robust, Cost
Effective
Spectrum
1. Spectrum Allocation
Provision of 5 – 10 MHz of
dedicated LPWA spectrum
Radio
2. Spectrum Framework
Set the spectrum utilisation
rules and license fees to
allow a competitive LPWA
industry to take off
CONFIDENTIAL
Sites
The Challenge: LPWA networks will unlock a new multi billion
dollar industry in Australia – if we get it right
This
Not This
Encourage Competition:
 Provide shared spectrum that remains
robust with increased competition – e.g.
Message duty cycle and energy limits

Provide shared spectrum that can be
hijacked by unforseen uses – The Tragedy of
the Commons
Encourage Innovation:
 Specify the spectrum efficiency
requirements for technologies to meet

Specify requirements according to existing
technology types (modulation schemes etc)
Recognise Value of Spectrum:
 Develop a license fee structure that
reflects the realities of LPWA economics

Allow vendors to get use of spectrum for
free – inefficient spectrum utilisation
CONFIDENTIAL
Summary:
ACMA is well positioned to influence the development of the
LPWA industry in Australia
 Situation:
LPWA networks have the potential to deliver significant new value to the
economy
 Commercial – e.g. Utility capital optimisation
 Public good – e.g. Scarce resource management
 Complication:
New business and operating models need to develop to support the growth
of the industry
 New models (e.g. “Low Cost Carrier”) need to be explored
 Steps need to be take to avoid a repeat of the “Tragedy of the
Commons”
 Resolution:
The keystone to success is robust, cost effective spectrum that:
 Creates an environment that encourages competition
 Minimises the risk of the “Tragedy of the Commons”
 Recognises the value of the spectrum utilised
CONFIDENTIAL
Thank You

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