UNIVERSITY OF JYVÄSKYLÄ New knowledge and business from research ideas – TUTL application round 2/2014 Research and Innovation Services 2014 UNIVERSITY OF JYVÄSKYLÄ TUTL-Funding New funding instrument introduced in 2012 Two application rounds for research projects annually, in the spring and the autumn. Tekes funds 70 % of eligible costs, department or unit 22,5 % and University Services 7,5 % (participation in Commercialisation Clinic is required) No need for other funding! If necessary, funding is granted as phase funding, in which case eligibility for further funding will be assessed at the end of each phase. Online submission service for applications: http://www.tekes.fi/en/online/ UNIVERSITY OF JYVÄSKYLÄ Preconditions for TUTL-funding The project group prepares the commercialisation of the research idea. The project examines possible paths for the utilisation and the most promising route and method for taking the idea further towards global commercialisation. The possibilities of using the idea in the business of start-ups to be set up or developing it into new business in an existing company are investigated. The project produces knowledge and competence that are significant for utilising the research idea and results. The research part of the project focuses on issues that play a key role in the commercialisation of the concept. UNIVERSITY OF JYVÄSKYLÄ Special issues of TUTL-Funding In TUTL-projects, the preparation of commercialisation plays a significant role: at minimum it must account for 30 percent of project costs in all phases of the project. Expertise for preparing the commercialisation in the project may partly also be outsourced. The applicant (JYU) must have adequate rights to use the background material and the research results to be produced in order to commercialise the knowledge and competence. The research organisation must be able to transfer the rights to the results to the party commercialising the results after the project. UNIVERSITY OF JYVÄSKYLÄ TUTL-funding The scale of the new business for which the preparation of commercialisation aims in the project must be significant. The application must contain an estimate of the scale of the business operations aimed for. The project must examine several alternative commercialisation possibilities. The project's direct aim may not be preparing the business operations of a single company, either a start-up or an existing company. The project must have adequate resources for preparing the commercialisation of the idea and results. The application must describe the competence and prior references of the persons responsible for the commercialisation. UNIVERSITY OF JYVÄSKYLÄ The roles of the project team If one option for preparing commercialisation is starting a new company, the application must describe the composition of the team behind the start-up. It must also describe how the commitment of the persons and competence needed in the start-up to the operations of the new company can be ensured Even if business participation is not required in this project type, companies may lend their expertise to the work of the project's steering group. A participating company does not have a right of first refusal to the project results. UNIVERSITY OF JYVÄSKYLÄ Ecpectations of Tekes Funded projects fulfill important customer and market needs Projects must have international business potential Simultaneous development of a research idea and preparation of its commercialization as a new business operation Strong multidisciplinary project team Applicants own rights for Intellectual Properties Previous research results and actions around commercialization UNIVERSITY OF JYVÄSKYLÄ September call for proposals Deadline 30.9.2014 TUTL-information on webpages: http://www.tekes.fi/en/funding/research_organisations/ new-knowledge-and-business-from-research-ideas/ Register to the online submission system early Elevator pitch to Tekes is mandatory Project announcement form and other quidance https://www.jyu.fi/yliopistopalvelut/intra/laitoksille/howto/laadunvarmistus?set_language=fi https://www.jyu.fi/yliopistopalvelut/intra/laitoksille/howto/quality-assurance-manual?set_language=en https://www.jyu.fi/yliopistopalvelut/tutkimuspalvelut/inn ovaatiopalvelut/Kaupallistamisklinikka UNIVERSITY OF JYVÄSKYLÄ TUTL-process for applicants 5.8-16.9.2014 Clinic 1 5.8.2014 at 9-11 What is TUTLfunding? What is 6 week sparring process? Tips and instructions for application of your TUTLproject Clinic 2 12.8.2014 at 9-11 Clinic 3 19.8.2014 at 9-11 Clinic 4 26.8.2014 at 9-11 Commercilization in your TUTLproject Succesfull TUTL-projects IPR Joel Takala, Research and Innovation Services Planning your TUTL-project Preparation of elevator pitch Research and Innovation Services Riikka Reitzer, Research and Innovation Services Clinic 5 2.9.2014 at 9-11 Internatiolisation in TUTLproject Jykes Clinic 6 9.9.2014 at 9-11 (12) Elevator pitch 16.9.2014 at 13-16 Starting your business Elevator pitch Representative of Tekes and JYU Administration Practising elevator pitch New Business Center Tekes, JYU UNIVERSITY OF JYVÄSKYLÄ Remember TUTL-funding is not aimed for: – Creating products which are ready for the market – Direct product development – Drafting of a complete business plan You can use TUTL-funding for: – Applied research in a research area that suits for you (as long as global business opportunity exists) – Wide background research in the view of the preparation of commercializion General Terms and Conditions for Public Reserach Funding http://www.tekes.fi/Global/Rahoitus/EN__Julkisen_tutk imuksen_rahoituksen_yleiset_ehdot.pdf UNIVERSITY OF JYVÄSKYLÄ TUTL-projects of JYU 2012 three different calls and 19 submitted proposals 5 funded projects, Tekes funding 4,5 M € 2013 two calls and 20 submitted proposals 6 funded projects, Tekes funding 2,2 M € 2014 first call 9 proposals 3 funded projects, Tekes funding 750 000 € (one conditional decision) https://extranet.tekes.fi/ibi_apps/WFServlet?IBIF_webapp=/ibi_apps&IBIC_server=EDASERVE&IBIWF_msgviewer =OFF&IBIAPP_app=openraho&IBIF_ex=O_PROJEKTI_RAP1&CLICKED_ON=&YASIAKAS=1941&YTARKASTEL U=Y&YEDTASO=ORGANISAATIO&YSANAHAKU=%20&YPVMALKU=%20&YORGLAJI=210&YPROJTILA=APP ROVED&YPROJTILA=ENDED&YPROJTYYPPI=00000002827&YOHJELMA=KAIKKI&YMUOTO=HTML UNIVERSITY OF JYVÄSKYLÄ Need for TUTL instrument UNIVERSITY OF JYVÄSKYLÄ TUTL-PROJECTS IN JYU PI 3D-liikeanalyysi asiakaskäyttöön Sami Äyrämö ReMaster - Prosessien mallinnus- ja simulointi organisaation johdolle Toni Ruohonen Hyperspektriratkaisuja rikostutkinnan käyttöön Jaana Kuula Aito suojaus: alusta tekijänoikeuksien suojaamiseksi käyttäen saatavilla olevia komponentteja Pekka Neittaanmäki CO-SKY - Kustannustehokkaat optimointiratkaisut kuljetusten suunnitteluun pk-sektorille Pekka Neittaanmäki Flexible state-of-the-art optimization solutions and services that are based on the latest research in decision making, FINNOPT Jussi Hakanen Gigbuds Geoff Luck Grapho Learning International Development and Exports Heikki Lyytinen Gym Coach Heikki Peltonen Liikenneturvallisuutta parantava kuljettajan monitorointijärjestelmä Tuomo Kujala RECENART - Research Center for Art Hanna Pirinen Uusi systeemi kriittisen infrastruktuurin suojaamiseksi Pekka Neittaanmäki LBD Pertti Saariluoma SmartHand - Wearable touch based interfaces for ubiquitous music technology Jukka Louhivuori UNIVERSITY OF JYVÄSKYLÄ TOOLS for TUTL-proposals TUTL-process with sparring partners Impact Clinic organised by TIP NABC Business Model Canvas Elevator Pitch Peer support from other applicants Feedback to drafts by TIP UNIVERSITY OF JYVÄSKYLÄ Iterative process of proposal drafting i t e r a t e Visualize and share your idea using NABC and Business Model Canvas! UNIVERSITY OF JYVÄSKYLÄ NABC Project Worksheet Present your project idea using the NABC -A format shown below. Be ready to present it - it should last no more than three minutes! PROJECT IDEA <IDEA NAME> What is the important, large, UNMET customer and market NEED AND WANT that you have discovered? Quantify the problem. • … • … • … N What is the specific APPROACH you have developed to satisfy that unmet need? How will it fulfill the need AND delight the customers? • … • … • … A What are the BENEFITS per cost of your approach? Client perspective • … • … • … B Who is your COMPETITION, what are the alternatives . Why are your benefits superior? • … • … • … C What do you want from yyy? Include a specific call to ACTION. • … • … • … Est. investment in xxx Euros, revenue estimate for JY in yyy Euros in 5 years. A Business Model Canvas UNIVERSITY OF JYVÄSKYLÄ Key Partners • • • • • <Who are your partners and supplier (research, material, subcontracting, marketing, commercialization, <What resources you are acquiring from them?> <Are there any strategic alliances?> <Why would somebody partner with you?> . Key Activities <The most important things to be done to make business work?> • <Describe work packages in high level> • • … Key Resources Value Propositions <Satisfied or solved customer problem or need?> • <Usually different customer segments have different needs different value propositions> • <How it differs from your competitors?> • <Is problem and market big enough?> • • • • <How do you get, keep and grow customers?> . • • … Channels <How does your product get to Customers?> • <Delivery and distribution means?> • • • • • <The most important ASSETS required?> <Perfect project team> <Protected IPR e.g. patents> <Manufacturing, laboratory ..> <Commercialization e.g. customer connections> • <What are the costs to operate business?> <Commercialization costs, fixed and variable costs> <Everything has a cost. Cost of activities, resources, partners, channels and customer relationships> … • • <Who are your customers?> <Why would they buy? What they try to get it done?> <Different segments: Geographical, social, gender, education …> <Why are current solutions underperforming? How they will measure success?> <What risks do they fear?> <What risks do they fear?> . Cost Structure • • • • • • • Customer Segments Customer Relationships Revenue Streams • • • • <How does the company make money from each customer segment?> <Revenue models (i.e. direct sales) are the strategy> <Pricing is the tactic> . UNIVERSITY OF JYVÄSKYLÄ Thank you!