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Word of Trust
The Harel Hertz Team
Windows of Opportunity
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Our Mission
HIH is a Leading Business Cross-border Consulting and
Investment Banking Boutique Specializes in
Connecting Business Cultures and Japanese inbound
and outbound Business Opportunities
Europe
USA
Japan
Israel
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About HIH
Established:
• 1994
Shareholders:
• Elchanan Harel
• Meyer Investment
• TNR Holdings
Markets Covered
• IT & Communications
• Semiconductors
• Life Science
• CleanTech
• Investment
Offices
• Hertzliya, Israel
• Tokyo Japan
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Management Team
HIH’s President & Founder
Mr. Elchanan S. Harel is a former executive banker at Israel Discount Bank, where
he was Head of the Foreign Trade Activities of the bank and one of its Senior Credit
Officers.
Mr. Harel was recently awarded with the Emperor’s “Order of the Rising Sun”
decoration by the Government of Japan, for his contribution in enhancing relations
between Israel and Japan.
Mr. Harel is a former Chairman of the Israel – Japan Friendship Society and
Chamber of Commerce, and is now its Honorary President.
Mr. Harel's experience and expertise in international banking and foreign trade, as
well as his numerous contacts with companies and trading houses in Israel and in
Japan enable him to provide commercial diversified services and international
financing.
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All about the Team – Japan
Ikuo Yasuda, Special Advisor Investments, joined HIH in 2004. Mr. Yasuda was the former Country
Head of Lehman Brothers Japan, former Managing Director of General Electric Japan and was joint
General Manager of Corporate Planning Div. of The Long-Term Credit Bank of Japan. Mr. Yasuda
holds a Graduate degree from the Faculty of Economics of Hitotsubashi University in Tokyo.
Mr. Yuichi Ishimaru, Executive Advisor, joined HIH in 2008. Mr. Ishimaru served as Senior
Executive Vice President and Member of the Board at Marubeni Corporation. Mr. Yuichi also
serves as a Board Member of Panalpina World Transport, and Co-Chairman of PAF (Pan-African
Foundation). Mr. Ishimaru holds a BA of Economics from Keio University.
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All about the Team – Israel
Eran Harel, Managing Director, Joined HIH in 1999, heads the company since 2006. Eran lived
in Japan for 5 years, where he headed the company’s Tokyo office. Eran completed a Ph.D
Research program at Keio University (Tokyo, Japan), MBA from Colman School of Business,
B.A from the Hebrew University, He speaks Japanese, English and Hebrew. Eran serves as
board member of Explay Japan Co. Ltd. And Chairman of XDM Ltd.
Yael Lahat, Director Life Sciences & CleanTech, holds a B.Sc. in Life Science from Bar-Ilan
University and M.Sc. in Medical Sciences from the Sackler Faculty of Medicine at the Tel-Aviv
University. Her thesis research was in the field of embryology.
Prior to joining HIH, Yael held a position of Study Director in a local private institute
conducting clinical trials in the Dermatology field.
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All about the Team – Israel
Mina Bravman, Manager IT & Communication, Joined HIH in 2008. Mina was born and raised
in Japan. Mina holds a B.A. in East Asian Studies and Political Science from Haifa University.
Mina is fluent in Japanese, English and Hebrew.
Ms. Shoshi Kaganovsky holds a B.A. degree in English and Asia Studies, majored in Japan
and also speaks Japanese and an MBA degree (International Executive MBA program), both
from Haifa University. Prior to joining HIH, Ms. Kaganovsky held a position of Manager of
Japan's Desk and was in charge of Japan, UK and Russia Branches, in a marketing
department of an international manufacturing Company.
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HIH Business Services
Strategy
Consulting
Business
Development
Consulting
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Investment
Banking
Strategy consulting
• Feasibility study/market research/preferences in Japan
• Mapping of competitors
• Legal requirements/regulation
• Budget and timeline for market penetration
• If exist, re-organization of local/current activity
• “What if” scenarios
• Possible deal structures and prioritization
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Business Development Consulting
• Approach potential prospects
• Manage Q&A and correspondence
• Set meetings with prospects
• Lead a Road show
• Seek the recommended strategy in Japan
• Lead to engagements: NDA, EA, MTA, MOU
• Lead negotiations and deal closing
• Follow-ups
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Investment Banking
• Placement Agent
• Targets screening
• M&A Advisory
• Lead negotiation and advise on agreements
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Our Extended Network :
IT & Communication
Electronic
Companies
System
Integrators
University &
Opinion leaders
Japanese
Market
Carriers
& Telco’s
Manufacturers
ISP’s &
ASP’s
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Our Extended Network :
Life Sciences
Research
Laboratories
Regulation
and PMDA
University &
Opinion leaders
Japanese
Market
Medical device
Mfg.
Distributors
Pharma and
Biotech
companies
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Case studies - IT & Communications
ASOCS is a fabless semiconductor company, developing a Malleable Baseband chip
targeting multi-protocol, multi-technology convergence handsets.
Signed an agreement with Fujitsu Ltd. that includes distribution, co-development,
foundry services and investment. HIH is also a shareholder of the company.
HIH also obtained additional funds for the company from FGC of Japan.
Storwize is a provider of a unique real time storage compression solution.
Following a comprehensive market research and prioritization of players, HIH and
Storwize identified Tokyo Electron Devices as a leading master distributor.
At the end of a successful evaluation and negotiation process, the two parties
signed a binding distribution agreement. HIH provided TED with Japanese
vendors and VARS (i.e. Fujitsu, CTC). In addition, TED had invested in the
company.
The high value proposition of Storwize was recognized and lead to its acquisition
by IBM Corporation, announced On August 30th 2010. The Storwize company is
part of IBM Systems and Software Group.
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Case studies - IT & Communications
Altair Semiconductors is developing mobile WiMAX silicon solutions optimized for
handsets and handheld devices.
Following a comprehensive market research and prioritization of players, HIH and
Altair began technical evaluation and agreement discussions with Willcom Inc.
Japan’s selected carrier for the 4th generation wireless services. Altair obtained a
multi million NRE deal for the design, development and sales of Willcom’s XG-PHS
Baseband chip.
Amimon is a fabless semiconductor company pioneering wireless uncompressed
high-definition video for universal connectivity among CE video devices. Its
uncompressed Wireless High-definition Interface (WHDI™) allows flat-panel
televisions and multimedia projectors to wirelessly interface to all HDTV video
sources at a quality equivalent to that achieved with wired interfaces such as
component video, DVI and HDMI™ With HIH’s lead, Japanese investor NTT Finance
participated in Amimon’s Series C financing round in October 2008.
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Case studies - IT & Communications
Explay is a developer of ultra-compact pico projector engine for portable
devices. Following the liquidation of the company in Oct. 2009, HIH lead the
acquisition of the company’s assets together with MIC (Mobile Internet Capital
Inc.) as a leading investor and ADM Inc. (Subsidiary company of Kaga Electronics
Group) as an investor and master distributor.
HIH also lead the establishment of a new entity under the name of XDM that
serves as a fully owned R&D center to a mother company based in Japan called
Explay Japan. Acquisition completed in Jan. 12th 2010. In the course of its
activities, HIH was responsible for the due diligence, negotiations with partners,
lead the investors, close and post acquisition establishment of XDM. Mr. Eran
Harel of HIH acts as active Chairman of XDM in Israel and a board member of
Explay Japan.
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Case studies – Life Sciences
Brainsway Ltd. is dedicated to the development and marketing of Deep TMS (Transcranial
Magnetic Stimulation) systems, novel, noninvasive medical device for treatment of a wide
range of neurological and psychopathological disorders.
HIH assisted Century Medical Inc. (CMI) and Brainsway in establishing a marketing and
distribution agreement, and managed the process until completion.
Century Medical Inc. (CMI) is a partner of HIH and a leading Japanese company from the
ITOCHU Group, specializing in the import and distribution of medical devices and
equipment in Japan. CMI has been a pioneering force successfully introducing many new
technologies to the Japanese healthcare community.
HeadSense Medical Ltd. is develops disruptive products that will allow physicians and
patients to diagnose and monitor clinical parameters in an easier and cost-effective way.
HeadSense’s first product the HS-1000 is a non-invasive ICP monitor offering accurate and
continuous ICP monitoring.
HIH assisted Century Medical Inc. (CMI) and HeadSense Medical in establishing a
marketing and distribution agreement, and managed the process until completion.
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Case studies – Life Sciences
Procognia (TASE: PRCG) is an innovative biotechnology company expert in glycobiology and
specifically in glycoanalysis. The company specializes in glycan-based technologies for
pharmaceutical and diagnostic applications and committed to development of highly
efficacious and safe biopharmaceuticals as well as improved cancer diagnostic tools.
Following a comprehensive market research and prioritization of players, HIH assisted
Procognia in establishing a marketing and distribution agreement with CTC Laboratory
System Corporation (CTCLS), a subsidiary of Itochu Techno Solution, a leading Japanese
solution provider for Life Science Industry, focused on biotechnology and pharmaceutical.
IceCure (TASE: ICCM) is a medical device company focused on developing and
marketing minimally invasive, office-based cryoablation treatment solutions for women’s
tumors. The proprietary IceSense3™ Cryoablation System offers a comfortable,
ultrasoundguided procedure to treat breast tumors.
HIH assisted IceCure in establishing the relationship with Dr. Eisuke Fukuma, Director of
Breast Center, Kameda Medical Center in Japan. Dr. Fukuma is a top key opinion leader in
the field of breast cancer treatment and Cryotherapy worldwide. This led to an enrollment
of a clinical trial of 30 early stage, small breast cancer patients at Kameda Medical Center.
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Case studies – Life Sciences
Itamar Medical produces innovative diagnostic devices based on proprietary technology
to diagnose disorders associated with cardiovascular and autonomic nervous systems.
HIH assisted Itamar Medical in completing the regulatory process in Japan and receiving
the approval for their EndoPAT product – for the early detection of cardiovascular
disease. HIH assisted in basing the relationship with its research market distributor and
in finding additional partners to broaden Itamar Medical’s activity in Japan.
CollPlant (CLPT) is a biotechnology company specializing in the development and
commercialization of plant-derived functional recombinant human collagen formulated for
a variety of medical solutions.
Following a comprehensive market research and prioritization of players, HIH assisted
Collplant in establishing a marketing and distribution agreement with Funakoshi, a leading
Japanese distributor of biotechnological and laboratory products.
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Case studies – Life Sciences
BioView delivers cell imaging technology platform and software package that combines
morphological, immuno-staining and FISH information on the same cell, enabling
physicians and researchers to efficiently and effectively improve the quality of patient
treatment and care.
Based on a comprehensive market research, and followed by a strategic approach to
relevant players (medical devices companies, research labs, hospitals), BioView and HIH
identified the Tokyo Medical University Hospital and SRL Inc. as a Key Opinion leader
hospital in the field of Oncology- leading to both first installation and nomination of
distribution partner for the Japanese market.
Impliant produces novel cushion-bearing materials and engineering combine to create
long-lasting orthopedic implants for the hip, knee, shoulder, and spine.
HIH assisted Impliant in undergoing the regulatory process in Japan and its regulatory
classification.
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HIH Strengths and advantages - Summary
• Over 100 years of combined experience working with Japanese and Israeli
Corporations and Private Organizations, Financial and Governmental
Institutes
• Offices located in Tokyo and in Hertzliya
• Multilingual personnel – Hebrew – Japanese – English
• Deep involvement and extensive knowledge of the financial arenas,
including Private, Public and Government sectors both in Israel and in
Japan
• Proven achievements in both raising funds for Israeli parties and
arranging strategic alliances among Japanese and Israeli parties
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Partners and clients (partial list)
IT & communications
Life Sciences
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Japanese Partners and clients (partial list)
IT & communications
Life Sciences
Venture Capital Partners & Associates
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‫ תודה רבה‬,有難う御座いました、Thank You
Hertzliya Office:
Tokyo Office:
8 Hamada Street,
P.O. Box 4103
Herzliya Pituach, 46140
Israel
Telephone: +972-9-955-0560
E-mail: [email protected]
HI Bldg 6F, 1-4-2, Iwamotocho,
Chiyoda-ku,
Tokyo 101-0032, Japan
Tel/Fax: +81-3-5825-4054
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www.harel-hertz.com

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