Pkg Liquor Priority Calendar

Report
Pkg Liquor Priority Calendar – January
BIG BET – BUD LIGHT SUPER BOWL
Primary Brand Programs
1
Natty Light
Bud Light
 Natty Shack Sweeps / Enhancer
 NFL/Super Bowl
 Flexible Tool Kit
 Salty Snack $2 IRC/$4 MIR
2
Secondary Display/Rack Programs
Bud Family
 Regional Price Package
 Budweiser Iconic
Michelob ULTRA
 Resolutions
 QR resolution Tips Activation
3
Belgium Trio




$2 IRC / $6 MIR
Corrugate Topper / Pallet Units
Quantity Discounts
750 ml Racks
Sampling Focus
Bud Light Platinum
Bud Family 8oz Sleek Cans
Belgian Big Bottles (Stella, Hoe, Leffe Blonde &
Brune)
NEW BRANDS/PKG’s – 8oz CAN (BUD, BDL, BLL, MUL) SELECT 55 8oz CAN & 7oz BTL, BUSCH CLASSIC CANS, NATTYSHACK
PACKAGING
CONCENTRATION WEEKS – MUL 1/11-1/12
This presentation is intended as a guide. Please confirm program with account SD.
Pkg Liquor Priority Calendar – February
BIG BET – BUD LIGHT PLATINUM
Primary Brand Programs
1
Budweiser
Bud Light
 Regional – Racing/MLB
 NFL/Super Bowl
 Flexible Tool Kit
 Salty Snacks $2 IRC/ $4 MIR
2
Secondary Display/Rack Programs
 Black History Month Program
Shock Top
 Support Wheat IPA roll-out
Stella Artois
Natty Light
 Free Engraved Chalice On-Pack
 Natty Shack Sweeps / Enhancer
 Corrugate Topper / Pallet Units
 Quantity Discounts
 Valentine’s Day (All About the Chalice)
3
Bud Light Platinum
 Corrugate Topper / Pallet Units
 Sampling
Sampling Focus
Bud Light Platinum Rollout
Stella Artois
NEW BRANDS/PKG’s – BUD LT. PLATINUM, SHOCK TOP WIPA, BUD NASCAR PKG, STELLA ENGRAVED CHALICE, SHOCK TOP VARIETY PK
CONCENTRATION WEEKS – BUD LIGHT PLATINUM 2/6-2/10
This presentation is intended as a guide. Please confirm program with account SD.
Pkg Liquor Priority Calendar – March
BIG BET – BUD LIGHT PLATINUM
Primary Brand Programs
1
Bud Light Mega
Secondary Display/Rack Programs
Michelob Ultra
 MIR $10 off Beer and Wine
 Lime Cactus Cans
 March Hoops
 Sweeps
 Salty Snack $2 IRC / $4 MIR
Stella Artois
 Mexican National Team
2
Shock Top
 April Fool’s Day $2IRC / $4MIR
 Free Engraved Chalice On-Pack
 750 ml Racks / Corrugate Topper
Bass
 Black and Tan
 $8 MIR Craft a Case
Sampling Focus
 Corrugated Topper
 Quantity Discounts
3
Budweiser
 St. Pat’s
 MLB
Bud Light Platinum
Shock Top
• WIPA & Lemon Shandy
• Utilize Shock Top Vehicles
Michelob ULTRA Flavors
 Lime Cactus Cans
NEW BRANDS/PKG’s : WILD RED & WILD BLACK, BACARDI PLUS, BDL MNT PACK, BUD MLB PACK, BUD ST. PAT’S 16oz CAN, BLL PKG REFRESH, MUL LIME CACTUS
12pk CANS, BLL 16oz CAN 4pk
This presentation is intended as a guide. Please confirm program with account SD.
Pkg Liquor Priority Calendar – April
BIG BET – BUD LIGHT PLATINUM
Primary Brand Programs
1
Shock Top
Bud Light Mega
 April Fool’s Day
 Lime Cinco Can
 Lemon Shandy Seasonal
 Summer Sampler
 Corrugated Topper / Quantity Discounts
 Cinco de Mayo IRC/MIR
 Party Essentials $2 IRC / $4 MIR
 Lime-a-rita
2
Secondary Display/Rack Programs
Budweiser
Stella Artois
 Cannes Film Festival
 Wine MIR
 Corrugate Topper / 750ml
• MLB IRC/MIR Sweeps
Sampling Focus
• Rhapsody
Shock Top
3
 New Items / Utilize Shock Top Vehicle
Michelob ULTRA
 Foursome 360 Program
 Wine MIR/IRC
 Lime Cactus / 19th Hole Variety
Bud Light Mega
• Lime, Platinum & Lime-a-rita
Michelob Ultra 19th Hole Variety
NEW BRANDS/PKG’s – MUL 19th HOLE, LIME-A-RITA, SHOCK TOP LEMON SHANDY, TILT LEMONADE, M’VILLE SPIKED MARGARITA AND PUNCH, BDL MEGA VARIETY
PK, ULTRA GOLF PK, BECK’S ART LABEL, STELLA CHALICE PK, BLL PET, 7 CINCO 24oz CAN, LAND SHARK AND M’VILLE SPIKED SAMPLER, NATURAL REFRESH, M’VILLE
8oz CAN
CONCENTRATION WEEKS – BUD LIGHT LIME 4/25-4/27
This presentation is intended as a guide. Please confirm program with account SD.
Pkg Liquor Priority Calendar – May
BIG BET – BUDWEISER RED, WHITE & BLUE SUMMER
Primary Brand Programs
1
Bud Light
 Flex Tool Kit
 Amp Your Summer/ Live Nation Sweeps
 Water/Ice $2 IRC/ $4 MIR
2
Budweiser
 Red White and Blue Summer Folds of Honor
 Water/Ice $2IRC/$4MIR
3
Secondary Display/Rack Programs
Select 55
 55 Hour Weekend: May – August
Ultra
 Michelob ULTRA Light Cider
Becks
 Art Label Bottles
Redbridge
 Gluten-Free awareness month
Bud Light Lime
 Cinco Party Essentials $2IRC/ $4 MIR
Sampling Focus
 Lime-a-rita
4
LandShark / Margaritaville
 $2IRC/$4MIR price off beer
 Variety Pack
 Corrugated Topper / Pallet Display
Bud Light Mega
• Lime, Platinum & Lime-a-rita
LandShark / Margaritaville
• 16oz, Sampler, Teas, Land Shark Mobiles
Michelob ULTRA Light Cider
NEW BRANDS/PKG’s – MULTRA LIGHT CIDER, BASS IPA, M’VILLE MARGARITA AND PUNCH POUCHES, PLATUNIUM 8oz CAN, BLL 24-8ozPK, BDL UFC 24oz CAN, BDL PORT
PARADISE 12/12pk, ULTRA VARIETY PACK & 16oz ALUM BTL REFRESH, LAND SHARK OCEAN CEONSERVANCY CAN, ROLLING ROCK RETRO PKG, BUSCH LT. THERMO, M’VILLE
This presentation is intended as a guide. Please confirm program with account
SD.
VARIETY
PK, SELECT 55 HR PROMO PK
Pkg Liquor Priority Calendar – June
BIG BET – BUDWEISER RED, WHITE & BLUE SUMMER
Primary Brand Programs
1
LandShark / Margaritaville
Budweiser
 Red, White and Blue Summer July 4th
 Flex Tool Kit
 Olympics / Aluminum Bottles
 Corrugated Topper /Pallet Display
 Summer Sampler
 Apple Wheat
Select 55
Bud Light Mega
 55 Hour Weekend: May – August
 Port Paradise / Amplify Your Summer
 Lime Patio Displays MIR
3
 MIR/IRC
Shock Top
 Generic IRC/MIR
2
Secondary Display Programs
Busch Light
 Cold Truth / Enhancer
Michelob ULTRA
Sampling Focus
 Fathers Day’s Program
 Golf Sleeve Package
Budweiser
NEW BRANDS/PKG’s –SHOCK TOP APPLE, BUD RWB SUMMER PK, ULTRA GOLFER’S PK, BEST OF BELGIUM PK, NATURAL
16oz CAN, BACARDI PLUS SAMPLER
CONCENTRATION WEEKS – FOLDS OF HONOR 6/11-6/14
This presentation is intended as a guide. Please confirm program with account SD.
Pkg Liquor Priority Calendar – July
BIG BET – BUD LIGHT AMPLIFY YOUR SUMMER
Primary Brand Programs
1
Bud Light Mega
 Amplify Your Summer
 Bud Light Lime
 Latino: Carne Asada
 Generic IRC/MIR
Secondary Display Programs
Landshark/Margaritaville
 Tentative sampler pack
Busch Light
 Cold Truth / Enhancer
Select 55
 55 Hour Weekend: May – August
2
Budweiser
 Red, White and Blue Folds of Honor
Wild Blue Family
 National Blueberry Month
 Bud Vicente Latino
 Olympics / Aluminum Bottle
Sampling Focus
3
Raised in Belgium
 Craft a Case MIR
 Corrugated Topper / Pallet Display
Budweiser
Leffe / Hoegaarden
Wild Blue Family
 750ML Rack
Brand/Pack distribution targets will be developed using the prioritization targeting process and cascaded to the system via WEconnect
Objectives
.
This presentation
is intended as a guide. Please confirm program with account SD.
Pkg Liquor Priority Calendar – August
BIG BET – BUD LIGHT AMPLIFY YOUR SUMMER
Primary Brand Programs
1
Bud Light Mega
Secondary Display Programs
Beck’s
 Beck’s Sapphire Introduction
 Oktoberfest 6 and 12pk btls
 Best of Germany Sampler Pack
 NFL packaging
 Generic MIR/IRC
 Lime / Platinum
2
 Olympics/Music
Michelob ULTRA™
 Lance Adventure Sweeps
 Display Enhancer / Prop Thematic
3
Budweiser
Stella Artois
 Craft a case MIR
 Pallet Display/Corrugated Topper
Bass
 Olympics
Natural Light
 Playbook (Back to School)
 Pallet / Display Enhancers
 750ML Rack
4
Sampling Focus
Landshark
 Fins Up
 Pallet Display/Corrugated Topper
NEW BRANDS/PKG’s – BECK’S SAPPHIREObjectives.
This presentation is intended as a guide. Please confirm program with account SD.
Bud Light Family
Pkg Liquor Priority Calendar – September
BIG BET – BUD LIGHT NFL
Primary Brand Programs
1
Bud Light
Secondary Display Programs
Natural Light
 Flex Tool Kit
 Playbook (Back to School)
 NFL Packaging
 Pallet / Display Enhancers
 Generic MIR/IRC
Budweiser
 Latino: Pit Bull
 Split pack introduction
 Made in America/Vicente/Music
2
Shock Top Mega




3
Introduction Fall/Winter Variety Pack
Pumpkin Wheat
Craft a case MIR
Corrugated Topper
Sampling Focus
Shock Top Mega
• All flavors (focus Pumpkin)
• Utilize Shock Top Vehicle
Beck’s
 Oktoberfest
 Craft a case MIR
 Corrugated Topper
Becks Oktoberfest
Brand/Pack distribution targets will be developed using the prioritization targeting process and
cascaded to the system via WEconnect Objectives.
CONCENTRATION WEEKS – BUD LIGHT NFL OPENING WEEK 9/3-9/7
This presentation is intended as a guide. Please confirm program with account SD.
Pkg Liquor Priority Calendar – October
BIG BET – BUD LIGHT NFL
Primary Brand Programs
1
Bud Light Mega
Secondary Display Programs
Budweiser
 MLB Playoffs
 NFL
 Made in America/Vicente/Music
 Latino: Carne Asada
 Platinum Halloween
2
Select 55 Iconic
Redbridge
 Celiac Awareness Month
Shock Top Mega




 Introduction of variant
Orange Pride IRC/MIR
Craft a Case MIR
Corrugated Topper
End of the World Program
Sampling Focus
Shock Top Mega
3
• All flavors (focus Pumpkin)
• Utilize Shock Top Vehicle
Beck’s
 Best Of Germany
 Craft a Case MIR
 Corrugated Topper
Becks Oktoberfest
Redbridge
Brand/Pack distribution targets will be developed using the prioritization targeting process and
cascaded to the system via WEconnect Objectives.
CONCENTRATION WEEKS – SHOCKTOP 10/11-10/13
This presentation is intended as a guide. Please confirm program with account SD.
Pkg Liquor Priority Calendar – November
BIG BET – BUD LIGHT NFL & STELLA ARTOIS HOLIDAY
Primary Brand Programs
1
Bud Light Mega
Secondary Display Programs
Michelob ULTRA™
 Livestrong Holiday
 Flex Tool Kit
 NFL/NCAA/Lime Pro Bowl
Shock Top
 Latino: Carne Asada
2
3
Stella Artois
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




Introduction Stella Holiday Can
Introduction Stella Holiday secondary
Wine IRC/MIR (All about the Holiday)
Chalice MIR
Fireplace Display
750ML Rack
 End of the World
Natural Light
 21+ Plan
Sampling Focus
Stella Artois
Budweiser
 Flex Tool Kit
 Introduction Holiday Package / Candle
Brand/Pack distribution targets will be developed using the prioritization targeting process and
cascaded to the system via WEconnect Objectives.
CONCENTRATION WEEK – STELLA ARTOIS 11/14-11/16
This presentation is intended as a guide. Please confirm program with account SD.
Pkg Liquor Priority Calendar – December
BIG BET – BUD LIGHT NFL & STELLA ARTOIS HOLIDAY
Primary Brand Programs
1
Bud Light Mega
 Flex Tool Kit
2
3
Secondary Display Programs
Michelob ULTRA

Resolutions
 NFL/NCAA/Lime Pro Bowl
Leffe & Hoegaarden
 Latino: Carne Asada

Stella Artois






Introduction Stella Holiday Can
Introduction Stella Holiday secondary
Wine IRC/MIR (All about the Holiday)
Chalice MIR
Fireplace Display
750ML Rack
Budweiser
Holiday
Select 55

55 Days of Holidays
Sampling Focus
Budweiser
Stella Artois
 Flex Tool Kit
 Introduction Holiday Package / Candle
Brand/Pack distribution targets will be developed using the prioritization targeting process and
cascaded
to the system
WEconnect
Objectives
This presentation
is intended via
as a guide.
Please confirm
program .with account SD.

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