Distribution Automation BGE Presentation

BG&E’s PeakRewardsSM Demand
Response Program
Successful Approaches for Engaging Customers
August 20, 2014
BGE Overview
Maryland’s largest utility
200 years
1st gas utility
1.2 million electric
650,000 gas
31 million MWh
7,200 MW
3,400 Employees
BGE’s Strategy and Regulatory Affairs Division
Strategy and Regulatory Affairs Division includes
– Demand-Side Management (DSM) Programs, where Heather Anderson
is the Manager of Residential Demand Response programs
– Pricing and Regulatory Services, where Cheryl Hindes is the Manager
of Load Analytics
DSM develops and deploys programs designed to help BGE
customers use energy more efficiently
Load Analytics estimates impacts of DSM programs and
develops load forecasts, load reports for PJM, the Maryland
PSC and others
BGE Smart Energy Savers Program®
Programs are focused on delivering customer value, energy
and demand savings using smart meters as an enabler
Established in 2008
Currently available to
residential customers with
central A/C, electric Heat
Pump and/or electric water
Smart Grid Deployment
Smart Energy Manager®
Smart Meter installations
began April 2012 for all
residential customers
Launched October 2012
Smart Energy Rewards®
Customers with Certified AMI
meters can view energy
consumption on BGE.com and
learn more ways to save.
Launched July 2013
Peak Time Rebate program,
available to all customers who
have a Smart Meter installed.
Residential Direct Load Control
450,000 devices installed, 434 MW demand reduction
High rate of customer participation
Program Design
 Choice of switch or “smart”
 Choice of 3 cycling/reward levels
 A/C and water heater cycling
 Monetized in PJM capacity &
energy markets
 ~ 90% market awareness
 Feeder level or system wide
direct load control
PeakRewards Direct Load Control
Smart cycling of air conditioning (A/C) and
water heaters (W/H) for bill credits
A/C Program
Switch or thermostat option
Three levels of cycling: 50%, 75% or 100%
315,000 customers (38% of eligible)
350,000 devices
420 MW demand reduction
W/H Program
100% cycling
79,000 devices
15 MW demand reduction
PeakRewards Direct Load Control
BGE Smart Energy Rewards Overview
BGE’s Peak Time Rebate Program launched July 8, 2013
Default tariff that is applicable to all residential customers with
a smart meter
Customers earn bill credits for reducing electric consumption
on approximately 5-10 peak event days each summer called
Energy Savings Days
BGE’s existing A/C Cycling Program ( PeakRewards℠) was
integrated so customers would cycle during these events
PeakRewardsSM and BGE Smart Energy Rewards®
BGE’s existing A/C cycling program (PeakRewards) was integrated with BGE
Smart Energy Rewards to provide customers with a choice
Customers in PeakRewards are cycled at 50% during Energy Savings Days and
are guaranteed to at least receive their monthly PeakRewards credit
Communications specific to PeakRewards customers vs. behavioral only
Smart Energy Rewards: 2013 Results
Four Energy Savings Days on 7/10,7/17,7/18 and 9/11
Customer rebates ranged from $8.00 to $11.00 per event
Percentage of customers who earned a rebate ranged from
75% to 93%.
Open rates on event e-mails were 57-65% - 3 to 4 times higher
than industry standard and other BGE emails at 20%
SER event call back rates of .5% - 1% were less than the 3%
High customer satisfaction with the program
Smart Energy Rewards: 2014 Update
BGE held the first Energy Savings Day of the summer on Wednesday July
Over 819,000 residential customers with smart meters were eligible
Approximately 785,000 notifications were sent to customers the evening
before the event via phone, email and text
79% of customers participated in the event
Over 640,000 customers earned a credit
$6.80 average credit for participating customers
Over $2.5 million in credits for the first event
The event received both media coverage and positive customer response
on social media
Internal Use Only
BGE Prepares Reports for PJM
BGE uses Ventyx Retail Operations Software for Profiling and Settlement Functions
BGE uses Retail Office (RO) to prepare reports for PJM for
BGE’s 1.2 million electric accounts
– PJM’s energy market is an hourly market with hourly prices that
vary depending on system demand and weather conditions
– BGE is responsible for providing settlement reports to PJM
aggregating hourly loads for each electric customer by
electricity supplier
• Settlement A reported on a daily basis uses historical load
relationships among customer segments, weather, and timing of
hourly loads (season, day of week, hour)
• Settlement B is used to true-up Settlement A after meters are read
– Additional reports on capacity and transmission requirements
are produced daily to facilitate grid reliability
BGE’s Demand Response (DR) Reporting
Retail Office
Calculates hourly DR reductions
Calculates effects of hourly DR overrides
Creates detailed and summary reports of DR events by time period
Forecasts DR availability for the next 7 days
Support of substation-feeder specific ALM events enabling
quantification of the locational reliability and economic impact
Demand Response Eases Local Constraints
BGE’s Retail Operations Application
– Links each electric account to its feeder and substation
– Maps PeakReward devices to electric account maintaining
– Percent cycling for each device
– Timing of activation and deactivation of events
– Customer-specific over-rides of for each event
– Estimates hourly load drop during events for each event by
account, feeder, substation and for the BGE system
– Forecasts of DR availability for next 7 days
– After the fact accounting for DR events
– Supports substation or feeder specific ALM events for local
reliability and economic impact benefits
Operational Impact during Power Supply Emergencies
On July 22, 2011, PJM instituted emergency activation of
BGE’s demand response program, PeakRewards℠ for the
1st time since program’s inception
– Reduced BGE system peak demand by >600 MW
– Enabled BGE and other Maryland customers to avert
brownouts and rolling blackouts
Megawatts (MW)
BGE Load and Load Management Reductions on 7/22/11
Estimated that peak demand would have reached
7,800 to 8,000 MW.
 BGE’s 450,000 devices contributed 60% to the reduced peak demand in
BGE zone
Heather Anderson
Manager, Energy Efficient Programs
[email protected]
Cheryl Hindes
Manager, Load Analytics
[email protected]

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