Rediscover and Celebrating Liberia’s Beauty” “Our focus will be, to not only promote the unique beauty of Liberian women but to also showcase the beauty within and that which surrounds us that has always made us uniquely Liberian”. Beauty Within • Liberia's wealth is underlying simply yet breathtaking. From our landscapes to its vast resources to the beauty of its people inside and out. Hardship and misguided measures can allow us to lose sight of the treasures we hold. • 11 Stripes wants you to journey with us as we work together to unearth, rediscover the beauty within our borders but most especially the beauty within the Liberian woman. • In celebrating our history, our unity, our diversity, we will highlight the hopes and great promise that inspire our people day to day. We will search for that which reinforces our hopes and express our shared values to strengthen national consciousness, patriotism, promote women, and youth empowerment. Pageant Date and Venue – December 2014 Executive Pavilion Centennial Pavilion Seating Capacity – 800 Additional seating – 0 Dressing room Pre-cocktail area- construction Broken stage Available Seating Capacity – 700 Additional seating – 300-construction Dressing room Pre-cocktail area- outside Central stage • Moratorium Who are we? Eleven Stripes was founded by a group of accomplished women who answered the call to civic duty. We know that there is a need to build the capacity of Liberians. We also know that there are Liberians who need help in being promoted, trained and marketed etc. True to our motto “promoting Liberians to move Liberia forward”, we do not exclude any Liberian; we promote ALL positive, forward thinking, and progressive Liberians no matter their area of discipline. 11 Stripes is a company focused on promoting social, political, grassroots, individuals, entities or organizations in an effort to strategically put Liberia in the right direction. We are an all Liberian women company. One of our goals within 11 stripes is to promote nationalism and pride in our great nation its people and our abilities. “Promoting Liberians to move Liberia forward” Our Stripes…… • • • • • • • • • • • Sangai H.Brisbane - Shines Solutions,Inc and Brisco,Inc.(Brisco Natural Coffee) Elizabeth Zayzay – Ezico Business Center Kortoe Sasso – Stiles Salon and Beauty Supply Store Maima Metzger- Maletcou Real Estate Company Bendu R. Johnson - BJ Cleaning Services and Taste of Monrovia Shelly L. Tweh - Graduate UMU Lue M. Perkins-Garnett – Beyond the Mirror Foundation Rosemarie S. Tolbert - Clinton - Ro-Zi’s Inc. Antoinette Melton – Kafam Catering Services and Spices House Sophia Barbara Vah-Ogunti – BAM Caterers Laura Wondeyee - Entrepreneur What's the difference? • Educate , educate, educate our Queens • • • • History of pageants History of Liberia History of counties/county development issues/resources Educational Campaign: • Provide tools to become exposed to art of : • Speaking/communications • Poise etiquette • Hype/Momentum • Maintain information through sms, text messages, social media, print media, radio and TV. • Ownership and promoting Liberians • work with all Liberians, our government entities, the private public sector and our private citizens to ensure that all Liberians will be involved on various levels and educated in the events and activities leading up to the Pageant so that we all can take ownership of this momentous event. • Event Production and Programming • Design • Time factor • Entertainment How do we plan on doing this? History Out and about Re-branding Miss Liberia Franchise Social media Merchandising Educational Initiative campaign for contestants History Miss Liberia is a national beauty pageant for young Liberian in Liberia to compete at Miss World pageant. Miss Liberia pageant identified for first time held in 1962. The pageant sponsored by Ministry of Information, Culture and Tourism (MICAT). Traditionally, the winner will represent Liberia at Miss World pageant. In 1974 - 1977 the winner represented the country at Miss Universe pageant. This pageant is not related to Miss Liberia U.S.A pageant. • • • • • • • • • • • 2014 TBD Miss World 2014 TBD TBD 2012 Leda Knowlden Did not compete 2010 Meenakshi Monica Subramani Miss World 2011 Unplaced 2009 Shu-rina Rosie Wiah Miss World 2009 Unplaced 2006 Patrice Daiemole Juah Miss World 2006 Unplaced 2005 Snoti Muna Forh Miss World 2005 Unplaced 1999 Sebah Esther Tubman Miss World 1999 4th Runner-up 1998 Olivia Precious Cooper Miss World 1998 Unplaced 1988 Ollie White Miss World 1988 Unplaced 1985 Sarah-Laurine Horton Miss World 1985 Unplaced 1983 Annie Broderick Miss World 1983 Unplaced • • • • • • • • • • • • 1977 Welma Campbell Miss Universe 1977 Unplaced 1976 Laurine Wede Johnson Miss Universe 1976 Unplaced 1975 Aurelia Sancho Miss Universe 1975 Unplaced 1974 Maria Yatta Johnson Miss Universe 1974 Unplaced 1972 Cecelia Armena King Miss World 1972 Unplaced 1970 Florence Wiles Miss World 1970 Unplaced 1969 Antionette Coleman Miss World 1969 Unplaced 1968 Wilhelmina Nadieh Brownell Miss World 1968 Unplaced 1965 Melvilla Harris Miss World 1965 Unplaced 1964 Norma Dorothy Davis Miss World 1964 Top 15 1963 Ethel Zoe Norman Miss World 1963 Top 15 1962 Agnes Elizabeth Anderson Miss International 1962 Unplaced Out and About In addition to its fostering role in positive development, Miss Liberia also encourages its winners to be active participants and effective partners in charitable events and embracing the spirit of “giving back “to their local communities. • Each contestant has to take ownership of one charitable organization. • Each contestant has to work to promote and bring awareness to one of their county development issue. • Charities • Hospital visits • Orphanages • Schools • County Re-Branding Campaign GSM Companies: sms competitions, text messages, scratch cards, etc. Media Outlets: TV and Radio Miss Liberia show once a week educate and entertain with interviews of queens, talk on history, past queens as guests on show. Print Media Newspaper special Miss Liberia series Out and about articles Billboards – creative catchy messages Bumper stickers • • • • History from 1962-present day Educational Proper Training Talk Show Hour TV/Radio Social Media • Facebook Page • Updated daily with pictures and videos • Active with queens participation • Twitter • Tweet messages daily on what queens are doing • Tweet messages on milestones in progress of planning etc. • Instagram • Instagram pictures daily • Website • Informative on queens, history, videos, pictures, contests Merchandising • Retail shop online on website and in local stores: • clothing, paraphernalia, caps, cups • DVD of county road trip • CD - Miss Liberia theme song • Documentary of entire process leading to pageant • Percentage of proceeds to educational campaign Educational Initiative Campaign Scholarships • Company for sponsored foreign school • Local colleges for scholarship • Individuals sponsored Materials/tutors • Laptop • Kindle • Online courses •In an effort to make this a landmark event, we have embarked on an educational campaign for our contestants. While we are proud to put our ladies beauty on display we are equally concern about nurturing their academic capacities. •11 Stripes Inc. and The Miss Liberia franchise stresses the importance of higher education for young women. To that end, we have developed an Educational Initiative Campaign and will be awarding the titleholder(s) educational scholarships and sponsored gifts and prizes to further this endeavor. •The goal of the campaign is to provide all contestants with basic fundamentals of communications, english, history and math along with the required etiquette and poise training. •The goal of the Initiative is to provide internship and job placement opportunities, provide scholarships, and assist in the overall development of our ladies. We are confident that we can provide the right atmosphere to accomplish our goals. Sponsorship/Fundraising • Full corporate sponsorship • Media Sponsors • Online GoFundMe on website • Educational Initiative • Car and/or Prizes • GSM sponsorship Budget - US$241,200.00 • Scouting -$34,000 • Training - $54,200 • Lodging - $10,000 • Event Production - $10,000 • Entertainment - $20,000 • Print/media - $20,000 • Wardrobe - $15,000 • Giveaways - $2000 • Prizes - $50,000 • Printing - $6000 • Logistics - $30,000 Thank You We appreciate your time and support as we make preparations to equip our young women with the tools and knowledge needed to compete not just for the Miss Liberia crown but Miss World 2015. Lets work together in an effort to uplift our young women and country.