Innovation to increase success JPC Media Ltd. • Business grew from the recession , helped tenants to survive • Owned by five Finnish broadcasting, telecommunication and newspaper companies with networth in exess of over 100 million Euros • Unique business formula and own Operating System: ”The Sound of Business” • JPC’s market share in its field in Finland is over 90% and will be the same in countries • JPC is now doubling its business annually JPC Media, key figures • Finland, Sweden, Baltics, East-Europe, Denmark and growing Revenue Million Euros 16 14 12 10 8 6 Amount of Centres 4 250 2 200 Revenue Million Euros 0 2005 150 100 50 Amount of Centres 0 2005 2010 2013 2016 2010 2013 2016 JPC Media – ”the Business of Sound” • Audio advertising is our business and possibly background music inside shopping centres • ENTRANCES, ISLES, SQUARES – all the public zones • Weekly advertising for tenants at an outstandingly low price • including broadcast, production, creative services • NEW REVENUE SOLUTION FOR YOUR CENTRE: - JPC provides a revenue share for the shopping centre owner - Only responsibility for the asset owner is to keep up their audio system - Service is a turnkey program • Tenants’ success - Specialty lease - Enhanced shopping atmosphere. Easy to use • Order for commercial – shopping center message. It is easy • JPC Personnel is there to help the retailer through the process • Take 10–15 min and that’s it. Advertiser Order Creation To the playlist Broadcasting Structure of the media Characteristic to shopping center message: • Highly compressed • Sound logos, little need for music • Volume increases when going to commercials The Impact: 31% of visitors act every week 31 % of visitors of shopping centers have done something (bought products, visited shops etc.) based on audio advertising that they have heard in shopping centers. Source: TNS Gallup Oy (part of Kantar Group) JPC is the dynamic core The Sound of Business -software Sound commercial is controlled and transferred to each individual shopping centre automatically. Benefits of the audio advertising inside • Significant amount of contacts • Target group: the super spenders • No lack of listeners during commercial break • Superb for cost aware advertiser 4 steps in our new market development 1. Pilot program 2. Network build 3. Media income for the Centre at no cost 4. Scale = new national media How do you wish to proceed?