About PROI CEE

Report
PROI CEE
Public Relations & Communication
in Central Eastern Europe
About PROI worldwide
PROI is the world’s largest network of independent PR & Communication agencies
Established in 1970
64 companies – of which 23 in Europe
Presence in 100 cities in 50 countries
Most agencies have a top-5 leading position in their country / state
3200 staff - US$ 425 mio billings
4400 clients worldwide
PROI – One of world’s leading PR networks
Rated # 4 of global PR Holding Companies
Turnover
in mln $
2000
1816
1800
1491
1600
1400
1206
1200
1000
800
600
425
343
400
224
149
200
110
Om
PR
GN
15
Ne
xt
Ha
va
s
co
m
ld
W
or
PR
OI
lic
ub
er
p
In
t
W
PP
ni
co
m
/P
ub
lic
is
0
Source: Paul Holmes, 2012
About PROI CEE
A regional subgroup within PROI worldwide
Close cooperation between some of the strongest PR agencies in countries
throughout Central Eastern Europe.
All PROI CEE agencies are independent, owner-managed and
hold a top position in their country.
Together PROI CEE agencies
 employ 110 consultants
 have an annual turnover of 12,8 million EURO
 actually serve 96 clients
PROI
PROICEE
CEE
Austria – comm:unications
Established
1996, Vienna
Nr employees
7
Turnover 2012
€ 700.000
Position in
country
Top-20
Key clients
Baltics – Publicum
Established
2001, Vilnius
Nr employees
19 (Publicum)
68 (Publicum Group)
Turnover 2012
Publicum – over € 3 mln
(Publicum Group – € 9 mln)
Position in country Top-3
Key clients
Czech Rep. – Ewing PR
Established
1993, Prague
Nr employees
30
Turnover 2012
€ 4,4 mln
Position in country
Top 3
Key clients:
Hungary – Premier Communications
Established
2000, Budapest
Nr employees
6
Turnover 2012
€230 000
Position in country In top 10
Key clients
Poland – 24/7PR
Established
2000, Warsaw
Nr employees
30 (24/7PR)
45 (24/7 Group)
Turnover 2012
€ 2,3 mio
Position in country Top-10
Key clients
Slovakia – Seesame
Established
1996, Bratislava
Nr employees
25
Turnover 2012
€ 2,4 mio
Position in country 1
Key clients
PROI CEE offers cross border PR project management

Regional strategy with local nuances

Media relations covering the best journalist network

Marketing PR: regional positioning, endorsement and engaging

Cross regional Corporate PR, establishing one clear cut image

Community relations on all levels

Regional issue management and lobbying

Financial PR

Change management and internal PR

Strengthening B2B relations throughout CEE region
PROI CEE
regional strategy
regional campaign & account management
regional knowledge
local implementation & drive
How we work?

PROI CEE agencies are all independent companies – operating in their country,
offering first class local knowledge and relations.

Within the PROI CEE network, agencies meet quarterly to exchange knowledge and
experience – and create a CEE PR knowledge center.

For cross border projects, one lead agency is assigned being the major contact and
client / campaign coordinator. Depending on the client wishes, the scope and type of
the campaign client contact may be local as well, still being supervised by the lead
agency.
How we work*?
* Basic model –
REGIONAL CAMPAIGN
CLIENT
country
agency
LEAD
AGENCY
country
agency
country
agency
country
agency
may be adapt to individual situation and client needs
One lead agency
 Account management
 Reporting
 Strategies
 Planning
 Supervision and quality control
 Financials
Country agencies
 Local tactics
 Local implementation
 Reporting to lead agency
 Contact with client where
required
Why work with PROI CEE ?
The international network experience
 One contact and coordination
 Expertise from around the region allocated to the client / project
 Fluent internal organization and communication on projects
 Full range of PR and communication services
First class local know how
 Extensive experience and broad network on local markets
 Thorough understanding of local situation, needs and habits
 Agencies are owner-driven, ensuring the highest quality level
A wealth of PR experience
CENTRAL EASTERN EUROPE
Austria
Baltics
Czech Rep.
Hungary
Poland
Slovakia
Sabine Pöhacker
sabine.poehacker@
communications.co.at
+43 1 315 14 11 0
www.communications.co.at
Arturas Jonkus
[email protected]
+370 686 42 450
www.publicum.lt
Pavlina Rieselova
[email protected]
+420 603 154 583
www.ewingpr.cz
Attila Piskoti
[email protected]
+36 30 280-06-15
www.premiercom.hu
Dirk Aarts
[email protected]
+48 508 154 500
www.247pr.pl
Michaela Benedigova
[email protected]
+421 2 4342 2978
www.seesame.com

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