Public Relations (PR) Jamilah Mansi If you have heard a negative media reports regarding the organization at which you work, who would you turn this issue to? Public Relations PR in General PR in Saudi Arabia PR in Libraries Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. PR & Marketing Marketing The process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Specific public relations disciplines: Financial public relations Food-centric relations Consumer/lifestyle public relations Government relations Crisis communication Internal communications DPR, BPR or Negative PR A process of destroying the target's reputation and/or corporate identity. DPR, BPR or Negative PR Weigh your response Do not hide Do not threaten or bully Apologize Generate positive content where possible Ask yourself, is this an opportunity? PR in Saudi Arabia 90% have Public Relation department Salary Women departments Public Relations in Libraries: Those who already use the Library. School groups. The associations. The general public outside the Library. Activity If you were in Financial Public Relations department in a bank, and you have heard a negative media reports regarding the organization at which you work, what would you suggest for this situation? You are in a Public Relations department in a library, and you have received a case from someone has suffered to altercation with a librarian, what would you do if you were in this situation? Questions? Resources: "What Is Public Relations?" PR Definition: PRSA Official Statement. N.p., 2011. Web. 2014. <http://www.prsa.org/AboutPRSA/PublicRelationsDefined/#.Ux98WdKQZnA>. Wynne, Robert. "What Does A Public Relations Agency Do?" Forbes. Forbes Magazine, 10 Apr. 2013. Web. 2014. <http://www.forbes.com/sites/robertwynne/2013/04/10/what-doesa-public-relations-agency-do/>. Pietrzak, Caroline Drahan. "What's the Difference between Marketing and Public Relations? Koi Communications." Web log post. Koi Communications. N.p., 17 July 2013. Web. 2014. <http://www.koicommunications.com.au/2/post/2013/07/whats-the-difference-betweenmarketing-and-public-relations.html>. Crenshaw, Dorothy. "An 8-Step Guide to Managing Negative PR." Entrepreneur. Entrepreneur Media Inc., 25 Nov. 2012. Web. 2014. <http://www.entrepreneur.com/article/225059>. "Public Relations." Wikipedia. Wikimedia Foundation, n.d. Web. 2014. <http://en.wikipedia.org/wiki/Public_relations>. "Public Relations (PR) Disciplines." IPR.org.uk. IPR.org.uk, 2012. Web. 2014. <http://www.ipr.org.uk/public-relations-pr-disciplines.html>. Macnamara, Jim. "School of Journalism and Mass Communication." Aspects on the Role of Public Relations in the Management of Special Libraries: A Case Study of African Institute for Capacity Development (AICAD) Library. N.p., 2005. Web. 2014. <http://journalism.uonbi.ac.ke/node/1216>.