ClickBank - (OC) Working Group

Report
ClickBank
OC Working Group – 04.04.2013
Anton Evangelatov
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Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at
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Overview
Introduction
Products
Business model
Questions
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What is ClickBank?
Established in 1998.
Privately held online marketplace for digital information products.
It serves as a connection between digital content creators (bloggers,
authors, consultants, trainers) and affiliate marketers, who then promote
them to consumers.
Thousands are using ClickBank’s publishing and promotional SaaS platform
to turn their hobbies and work experiences into a source of income.
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ClickBank's products
ClickBank Powered Platform
Elaborate website builder featuring PCI compliant payments integration,
automatic prospect follow-up, marketing page creator, etc.
Targeted at people with certain expertise, but no technical skills.
ClickBank DIY
Access to ClickBank's affiliate network, which helps you promote your
products.
Ability to sell digital products through their network, without making use of
their website builder tools.
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ClickBank's products (cont.)
ClickBank for Affiliates
Monetize an existing online audience. Targeted at bloggers, online retailers
and other types of website operators, who have an established audience
and want to generate revenue.
ClickBank Audience Builder
Aimed at people who want to become affiliates.
Functionality that allow users to build a website (for example a blog), write
content, establish a mailing list, become an affiliate and generate revenue.
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Business model
How do they make revenue?
ClickBank for Affiliates – free
ClickBank DIY – $49.95 product activation & just 7.5% + $1 on each sale.
Guide to becoming a successful “infopreneur” (e-book) - $27, first module is
free
ClickBank Audience Builder - $27/month
ClickBank Powered Platform
Just the platform - $47/month
Insider - $87/month
Dedicated Advisor - $297/month
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Sources
1. http://clickbank.com/
2. http://en.wikipedia.org/wiki/Clickbank
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Thank you for your attention
Questions?
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