north west - Bauer Media

Report
BAUER PLACE PORTFOLIO –
NORTH WEST
MEDIA PACK Q2 2014
BAUER PLACE PORTFOLIO
NORTH WEST
■ 1.4 million listeners
■ No.1 for reach and Share
■ 29% higher reach than our nearest
competitor
■ 19% more listening hours
■ Average age 39
Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Jun 14
4
LISTENER PROFILES
■ 46% of listeners are male, 54% are female
■ 52% of listeners are ABC1, 48% C2DE
■ 75% of listeners are Main Shoppers
■ 40% of listeners have children 0-14
■ Has a commercial Share of 21.5%
Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Jun 14
BAUER PLACE
PORTFOLIO NORTH
WEST REACHES
1,413,000 ADULTS EVERY
WEEK
5
REACH BY AGE BREAK
WEEKLY REACH (000S)
307
317
271
283
235
15-24
25-34
Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Jun 14
35-44
45-54
55+
6
ADULT REACH VS COMPETITION
WEEKLY REACH (000)
The Bauer Place Portfolio – North West reaches
321,000 more listeners than its nearest competitor
1413
1281
1092
523
505
183
Bauer Place
Bauer Place - Smooth Radio
Portfolio North North West FM*
NW
West
Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Jun 14
Stations marked with a * does not cover the whole TSA
Capital
Manchester*
Heart NW
Magic Network North West*
7
TOTAL HOURS VS COMPETITION
The Bauer Place Portfolio – North West has over
1.65 million more listening hours than its nearest
competitor
10382
8728
8712
3320
3688
1654
Bauer Place
Bauer Place - Smooth Radio
Portfolio North North West FM*
NW
West
Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Jun 14
Stations marked with a * does not cover the whole TSA
Capital
Manchester*
Heart NW
Magic Network North West*
8
MULTI WEEK REACH
The Bauer Place Portfolio – North West
reaches 2.9 million adult listeners over 13
weeks
Bauer Place Portfolio - North West
Bauer Place - North West FMs
Magic Network - North West
2693
2494
2479
2287
2148
1970
1789
1413
1632
1281
238
183
1 week
2 weeks
Source: RAJAR, Each in own TSA, 6 moths PE Jun 14
Predicted cumulative audiences
271
4 weeks
352
8 weeks
393
13 weeks

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