CASRAD research & development in NW Hanoi, 11/2011 VALUE CHAIN APPROACH INPUT SUPPLIERS PRODUCERS COLLECTORS WHOLESALERS RETAILERS CONSUMERS Farmer’s organization and socio-economic extension METHODS LINKING FARMERS TO MARKET POLICY CHANGING Interventions Understanding Lessons learned OUR FOCUS ACTION RESEARCH Improved market engagement for sustainable upland production systems in the North West Highlands of Vietnam AGB/2008/002 PARTNERS Vietnamese DONOR 4-year project Australian 2009 - 2013 Locations: Moc Chau and Lai Chau provinces Leading organization in implementing value chain research and development in the framework of the project CASRAD’S ACTIVITIES 2009 Activities Locations Outcomes Other Partners Diagnostic and Market assessment Tam Duong, Sin Identified Ho, Lai Chau potential market for maize UQ, Nomafsi, local partner RVA of maize and plum Moc Châu, Mai Son – Son La RVCA reports UQ, Nomafsi, local partner Potential market of maize used for pig production Local partner in Tam Duong, Sin Ho 2010 Maize research integrated with pig production Tam Duong, Sin Ho, Lai Chau 4 2010 Activities Locations Outcomes China report Partners China market research Nam Ninh – China TBU, UQ Stakeholder Workshop Moc Châu, Potential interventions Mai Son – Son La NOMAFSI, TBU, Local partners Degustation Workshop Hanoi Report, identified quality attributes Other Institutions partners, traders Plum stakeholders survey Hanoi Report, potential marketing interventions, consumer’s demand based quality attributes Marketing team 2011 Activities Locations Outcomes, Results Others Partners Value chain Moc Chau creation - a testing channel Monitoring and evaluation reports UQ A channel providing upgraded plums (classified, packed, labeled) from Moc Chau to high-end market in Hanoi Initial relationship of stakeholders (farmers, collectors Alternative product Pumpkin Moc Chau, Report (recommendation for Hanoi and interventions) Hai Duong province UQ, UTAS consultant 6 Increasing the safe production, promotion and utilisation of indigenous vegetables by women in Vietnam and Australia Value chain creation PILOT MODEL through FBS for women farmer’s group In two hamlets (16 members in Di Thang hamlet and 7 members in km 3 hamlet) in the area of from 500 to 1000 m2 / member. cai meo - Brassica juncea, AGB/2006/112 2009-2012 Locations: Lao Cai province (Sapa and Bac ha districts) bap cai xoe Brassica oleracea rau khoi tu - Lycium chinense The aim of the project is to develop and test models that improve the profitability of women farmers supplying indigenous vegetables to potential market in Lao cai and Hanoi cities. Objectives 1. Develop models that enable a competitive market position for smallholder women farmers in a transforming market. 2. Gain a greater understanding of consumer benefits from indigenous vegetables 3. Improve on-farm and through chain management to deliver safe quality products into a transforming market 4. Develop communication strategies that facilitate practice-change in women smallholders 8 Research and intervention process Research Scoping study Rapid value chain appraisal Consumers ’s preferences Stakeholder workshop Action/Intervention Farmer’s capacity building: Production organization through FMG, study tour to modern retail markets selling food stuffs Improving consumer’s awareness about IVs: recipe cards, High-end market access through relationship of FMG and retailers in Hanoi and Laocai cities Qualitative Participatory 9 Stable Supply to Hanoi to 2 retailers in Hanoi Improvement •Increasing area of vegetables of all members. •Income from increasing price compared normal channel (10%). •Income from Ivs becomes the main source (from 10 to 60% total income) on the small area of cultivation (around 500 m2 to 1500 m2). 10 Overcoming technical and market constraints to the emergence of profitable beef enterprises in the north-western highlands of Vietnam LPS/2008/049 2011-2015 Locations: Son La and Dien Bien provices (Moc chau, Mai son districts, Dien bien) Objectives •Improve the efficiency and effectiveness of existing beef value chains and the profitability and sustainability of the value chain for smallholder cattle producers. •Quantify the biophysical and socio-economic characteristics of the smallholder farming systems involving cattle production. •Develop and test viable management strategies for capitalizing on market opportunities and minimizing the impact of the cold, dry season and other important cattle production constraints. CASRAD’s role and activities Conducting research and interventions in Son la provinces to better beef value chain in accordance with technical ‘s intervention and especially the provincial policy and program in cattle development sector. So far… VALUE CHAIN APPRAISAL HAS BEEN DONE Geographical Indication for Orange Cao phong (Hoa binh) The solutions to develop Cao Phong orange Necessary to maintain the stable quality of Cao Phong orange through technique, production organization business. Only enlarging the orange region on the land area that has suitable natural condition (soil, climate, water…) Supporting the poor to grow orange by the scales through the methods and selecting the inter-cropping plants that has high economic efficiency but do not compete strongly with orange in the building period to guarantee the livelihood. Protection of GI for Cao phong orange Collective Brand for Violet Sugarcane in Hoa binh Cao Phong, Kim Bôi, Tân Lạc, Lạc Sơn, Yên Thủy and Kỳ Sơn district 2010: 5500 ha; plan 8000 ha Association building Common technical protocol Protection of Collective brand Connecting to Hanoi market Impact of poverty reduction policies in Hoa binh Poverty rate hardly reduce in remote districts Mains livelihood: rice, livestock and labor sale Need an integrated policy 120% 100% 80% 60% 40% 20% 0% Làm ruộng Chăn nuôi Làm thuê Tiền lương Lương hưu Nghề rừng Làm tư Làm vườn Nuôi trồng TS Agricultural extension in Sonla (AFD hydraulic project) Tưới cho lúa (ha) Tưới cho màu ẩm (ha) Địa điểm Tên công trình thuỷ lợi Xã Huyện Dự kiến khởi công Dự kiến hoàn thành Các xã ảnh hưởng Cây trồng đề xuất Phai Nhú Viêng Lán Yên Châu 2007 2007 Viêng Lán 35,5 0 Lúa, ngô, trâu bò, lợn, cá Phai Ngùa Chiềng Yên Châu Pằn 2007 2007 Chiềng Pằn 85,8 0 Lúa, ngô, trâu bò, lợn, cá, rau Hồ Lái Bay Phỏng Lái Thuận Châu 2009 2011 Phỏng Lái 30 300 Lúa, ngô, chè, trâu bò, lợn, chè, cá (Rô phi đơn tính, trắm cỏ, chép…), cà phê (Catimor), Thuỷ điện Keo Bắc Nậm Mằn Sông Mã 2010 2012 Chiềng Sơ, Nậm Mằn 155 0 Lúa, ngô, trâu bò, lợn, cá 2012 Huy Hạ, Huy Thượng, Huy Tân, Mường Thải, Huy Bắc, Quang Huy, Tường Phù, Gia Phù 1220 0 Lúa, ngô, trâu bò, lợn, cá 1526,3 300 ha Suối Chiếu 5 CT Mường Phù Yên Thải 4 huyện 2009 13 xã Others Rural tourism in Lao cai Food safety policy and institution assessment in Hoa binh Other experience from Northern Mountains Hmong Beef value chain development in Cao bang Seedless persimmon GI in Bac kan Mint Honey Meo vac GI in Ha giang Black agar Collective brand in Cao bang Bao thai rice Collective brand in Bac kan Canna noodle Collective brand in Bac kan … THANK FOR ATTENTION!