EPCglobal Overview Bernie Hogan SVP & CTO 8 April 2005 Agenda • • • • • • • EPCglobal Overview EPCglobal Community EPCglobal Network Gen 2 ISO Public policy Summary 2005 EPCglobal Inc EPCglobal Overview EPCglobal Purpose  Take a global leadership.

Report
EPCglobal Overview
Bernie Hogan
SVP & CTO
8 April 2005
Agenda
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EPCglobal Overview
EPCglobal Community
EPCglobal Network
Gen 2
ISO
Public policy
Summary
2005 EPCglobal Inc
EPCglobal Overview
EPCglobal Purpose
 Take a global leadership role in developing and
promoting multi-industry, user driven standards
for collaborative commerce and supply chain
management utilising EPC
 User driven organisation delivering added value
to our customers and stakeholders through our
activities
 Drive the global, multi-industry adoption of EPC
2005 EPCglobal Inc
EPCglobal Principles
• Global scope of activity and global organization. GS1
covers 1.1million companies, 140 countries
• Expert organization – over 30 years experience in GS1
organizations e.g UCC.
• Multi-sector
• User driven – focused on meeting real business needs
• Relevant to all companies – big, medium, small
2005 EPCglobal Inc
EPCglobal Principles
• Linked to top class research – Six Auto ID Labs
• Committed to working with other associations and
standards bodies e.g. ISO
• Neutral and not for profit
• Committed to royalty free, open standards
2005 EPCglobal Inc
EPCglobal Inc. Organisation Chart
EAN Management Board
Architectural
Review Committee
Business Steering
Committee
EPCglobal Board
of Governors
President,
EPCglobal
Technology
Steering Committee
Business Action
Group - CP
Software Action
Group
Work Groups
Work Groups
Business Action
Group - HLS
Work Groups
Staff
Auto-ID Labs
Hardware Action
Group
Work Groups
Virtual organization > 1500
2005 EPCglobal Inc
UCC Board of Governors
Public Policy
Steering Committee
EPCglobal Board of Governors
UCC Board of
Governors
EPCglobal Board
of Governors
President, EPCglobal (1)
Member Organizations (3)
Latin America
Europe
Far East
MIT (1)
EAN Management
Board
EAN.UCC End Users (4)
Gillette (Board Chairman)
Metro
Procter & Gamble
Wal*Mart
Trans/Logistics (1)
DHL
Healthcare (2)
J&J
Novartis
Technology (2)
HP
Cisco
Public Sector (1)
DoD
2005 EPCglobal Inc
EPCglobal Community
Global Membership Report – Dec ‘04
End
Users
Europe
Austria
Denmark
Belgium
France
Finland
Germany
Ireland
Italy
Netherlands
Russia
Spain
Sweden
Switzerland
UK
Latin America
Brazil
Colombia
Solution
Providers
Total
0
1
0
4
0
11
0
0
2
1
0
2
2
11
34
3
1
2
6
2
12
1
2
2
0
2
0
0
9
42
3
2
2
10
2
23
1
2
4
1
2
2
2
20
76
1
1
2
1
0
1
2
1
3
End
Users
Global %
Asia
Australia
Japan
China
Singapore
Taiwan
India
Hong Kong
New Zealand
Sth Korea
End Users
Total:
2005 EPCglobal Inc
189
Soln.Prov.
260
Global %
0
14
1
2
9
6
17
0
11
60
1
21
1
4
9
7
17
1
12
73
16.3%
0
0
0
1
2
3
1
2
3
0.7%
2
138
140
6
148
154
8
286
294
65.5%
17.0%
0.7%
Total
1
7
0
2
0
1
0
1
1
13
Middle East Africa
Israel
South Africa
Nth America
Canada
US
Solution
Providers
Total
449
Membership – Jun ‘04 vs. Mar ‘05
End Users
Jun 2004
Asia
Mar 2005
Solution Providers
% change
Jun 2004
Mar 2005
% change
7
20
286%
14
77
550%
North America
48
158
329%
84
167
199%
Europe
10
35
350%
26
47
181%
ME and Africa
0
0
-
2
3
150%
Latin America
0
2
-
0
1
-
65
215
331%
126
295
234%
Total
March 2005
Total:
2005 EPCglobal Inc
End Users
215
Soln.Prov.
295
Total
510
EPCglobal US Overview
2004 US Subscriber Base
Food &
Beverage
Consumer
Goods
Footwear &
Apparel
Healthcare &
Life Sciences
Logistics &
Transportation
Aerospace &
Defense
138 US End Users, 148 US Solution Providers
2005 EPCglobal Inc
The benefits of event related
information
• Potential to change process
– bar code replacement alone will not deliver ROI
• Supply chain effectiveness, for example:
– Lower inventory
– Promotional forecasting and fulfillment
– Order reconciliation
– Shrinkage
– Returnable assets
– Receiving process
• Retail store, for example:
– Availability at point of purchase
– Back of store processes
2005 EPCglobal Inc
The benefits of event related
information
• Track and trace – new possibilities
– Know where anything is and authenticate it at any point in the
supply chain
– Product recall
– Pedigree – particularly pharmaceuticals
– Customs processes – speed up clearance
– Anti counterfeit
2005 EPCglobal Inc
EPCglobal Network
Network standards (Overseen by ARC)
Security Specifications
Event Registry
Event
Registries
Search and
Discovery
Application Program
ALE F&C
Interface (API)
Tag Data Translation
Reader Management
Reader Protocols
GEN 2 AIP
Tag Data Standards
2005 EPCglobal Inc
EPCIS protocols
UHF Gen 2
The Business Case
• New technology, new possibilities
Impinj – Chris Diorio
2005 EPCglobal Inc
Gen 2 Goals
• A worldwide UHF RF standard
– World wide regulatory compliance
• Without sacrificing performance in wideband regions
– Over Forty-five global companies contributed to the specification
• A royalty-free UHF RFID standard
– Eliminate royalties to the greatest extent possible
• RFID for Supply Chain application
– Fast read rate
• 1500 tags/sec in North America
• 600 tags/sec in Europe
– Robust against noise
– Usable in dense reader environments
– Adopt the best ideas from existing protocols
2005 EPCglobal Inc
Regulatory infrastructure
• Spectrum allocation to allow use of Gen2
• UHF spectrum (860-960 MHz) and power regulations (2w erp/4w eirp)
• Significant progress made:
ITU Region
1
EU and Africa
Europe
CEPT
South Africa
Israel
2005 EPCglobal Inc
2
Americas
USA
Canada
Central America
South America
3
Asia
Australia
New Zealand
Japan
South Korea
Singapore
Hong Kong
China
Taiwan
India
ISO
ISO
• Gen2 has been submitted to ISO
• ISO support is important to EPCglobal
• Constructive relationship with ISO is essential
• EPCglobal subscribers want global standards
• Success for EPCglobal depends upon:
– Being user driven
– Being truly global
– Standards credibility
– Commitment to royalty free standards
2005 EPCglobal Inc
Public Policy Steering Committee
Public Policy
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Formed Public Policy Steering Committee in Q1 2004
18 Organizations Represented
Multi-Industry, Global
Mission: To Address Public Policy Issues on a Global Basis
To Provide Education and Outreach to Key Stakeholders
To Influence Legislative and Regulatory Initiatives
Working Groups: Legislative, Policy, Communication, Europe
Participate in Federal and State Legislative Hearings
Participate in Public/Private Meetings with EU Officials
China, Asia Public Policy Outreach
2005 EPCglobal Inc
Guidelines
• Privacy
– Guidelines update completed Q4 2004
– “Responsible basis for the use of EPC tags on consumer items”
• Consumer notice
• Consumer choice
• Consumer education
• Record use, retention and security
– Guidelines Q & A - published February 2005
– “Technical Solutions to Privacy” PPSC group established to focus on
potential tech solutions to consumers’ concerns
2005 EPCglobal Inc
Public Policy – 2005 Outlook
• Issues are broadening beyond privacy alone
– Environment
– Health and Safety
– Employment
– Anti trust
• Public Policy Steering Committees
– USA
– established and effective
– Europe
– established Q4 ‘04, issues identified, starting work
– Asia
– potential establishment during ‘05
2005 EPCglobal Inc
Summary
• Momentum continues to build and expand
regionally
• From preparation to implementation
• 2005 – “The year of the network”
• Extending global scope of activities
• Improved and clearly structured plans will maintain
focus
• Need to develop more “public” facts about benefits.
Drive adoption.
• Gen2 a great success…..but a long way to go!
2005 EPCglobal Inc

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