Content The Event Snapshots Press Media Plan The Schedule Statistics Sponsorships Contact The Event Content The Event Bangalore Fashion Week • Bangalore Fashion Week is a Global Fashion Event with 11 Editions at Bangalore,

Report
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The Event
Snapshots
Press
Media Plan
The Schedule
Statistics
Sponsorships
Contact
The Event
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The Event Bangalore Fashion Week
•
Bangalore Fashion Week is a Global Fashion Event with 11 Editions
at Bangalore, 1 Edition at Bangkok and 1 Edition at Dubai.
•
Bangalore Fashion Week (BFW) has been conceived and created
with a vision to Showcase Indian Fashion Industry to The Global
Fashion World.
•
The objective of BFW will be to create business relationships and
to facilitate a dialogue between designers and trade buyers.
•
The 12th Edition is Scheduled between the 22nd and 25th January
2015
•
Bangalore Fashion Week Includes Kingfisher After Parties, Press
Conferences, Designer Product Exhibit and Fashion shows..
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The Event Bangalore Fashion Week
•
The ecommerce revolution in India has made the Indian consumer
more CLICK friendly than DRIVE friendly..
•
Today most of High Net Worth Individuals prefer to shop online
and Online Shopping is becoming the Need of the hour.
•
We at BFW have recognized the change in trends and have
launched our very own ecommerce portal – BFWLabels.com.
•
In pursuance to this we have launched a New Re Branded Concept
of Online Designer Clothing.
•
We look forward to the Designer community creating New Lines
exclusively for Online Sales under – Summer Online
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BFW goes Summer Online This January 2015
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This commitment to Designer Online Wear, will provide increased
exposure for Indian designers to buyers, media and the fashion
industry both in India and abroad.
•
The new Designer Online Wear caters to consumer demand in India
and abroad
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Snapshots
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Press
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The Press Loves BFW
•
Every Publication worth its salt has covered The Bangalore Fashion
Week Event.
•
The Event has been extensively covered by both Electronic as well
as Print and Internet Media.
•
The Event has received Great Reviews not only in Bangalore but all
over India.
•
For
Detailed
Press
Coverage
please
Http://www.BangaloreFashionWeek.in/Press.asp
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log
on
to
Media Plan
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The Event Media Plan
The Media Plan for Bangalore Fashion Week Includes the following
• Press Ads
• Press Conference
• National PR Exercise
• Billboards
• Out Of Home Media Ads
• Pre Event Promotions
• Television Coverage - National
• Pub Promotions
• Fashion Fridays
• Fashion Squad
• eMail Campaign – International
• Radio Promotions
• Promotion on Leading Web Portals - International
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Target Media List
Main Line Dailies : Times of India, Hindustan Times, The Hindu, Indian
Express, DNA, Mirror, Mid Day, etc.
Vernacular Dailies : Dainik Pratidin, Anandabazaar Patrika, Gujarat
Samachar, Chitralekha, Mumbai Samachar, Amar Ujala, Nai Duniya,
Hindi Milap, Udayavani, Prajavani, Deshabhimani, Dhanam, Dainik
Aikya, Lokmat, Dhartri, Dinakaran, Dinamalar, Andhra Prabha,
Inquilab, etc.
Electronic Channels : NDTV, CNN IBN, Headlines Today, Aajtak,
News24, Sahara TV, News9, etc.
Wire Agencies : PTI, UNI, KPN, BNN, etc.
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Media Targeted at India
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GQ
Vogue
Harper’s Bazaar
Cosmopolitan
MW
FHM
Marie Claire
People
Grazia
Hindustan Times (Delhi Reporter)
DNA (Bombay Reporter)
Midday (Bombay Reporter)
The Telegraph
Statesman
Channel Tie Up
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Channel Tie National Channel
On Air Promotions
On Air Promotion
Freq
Secs.
Days
Total
Coming soon promos
5
10
7
35
Launch promos | giving event dates
5
20
8
40
Tune-in Promos | Episodes
5
20
15
75
Anchor mentions| giving info on BFW
3
Feature story | events | interviews
2
Anchor mentions for tune-in | prime time shows
2
Tickers | tune-in
Tagging value on promos | presenting sponsor
•
6
15
5
90
150
On Air Episodes
On air Episodes: half hour: weekend specials
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Episodes
Duration
Original
2
30 Minutes
Repeat
2
30 Minutes
Channel Tie Up
•
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On Air Packaging
 Title Bug During Episodes
 Aston Bands During the Episodes
Online
 Tune-in Web Banner
 Photo Gallery
•
Fixed Spots : Sponsor Commercials
 Original Episodes – 500 Seconds
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Press Coverage
Coverage On Print Media
 Total Media Space of 10,000 Sq Cms.
 Dedicated Column for 1 Week
 Promotional Write Ups for 1 Month
 Event Coverage for 1 Week (Pre and Post)
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Out Of Home Media
• Out of Home Media Ads
 Networks : Business, In store and Leisure Network
 Clusters : Commercial Buildings, Lifestyle Format Stores, Malls &
Residential Buildings
 City : Mumbai, Bangalore, Delhi NCR, Kolkata, Chennai and
Hyderabad
 Period of Activity : 2 Week
 Spot Duration : 20 Sec
 Total 2 Week Exposure : 12, 92,216
 Total @20 Sec FCT : 2, 58, 44,320
 Total No. of screens : 1, 498
 Total No. of locations : 281
 Cumulative Weekly Traffic Count : 42 Lac Persons gross
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Billboards / Hoardings
Billboards at Strategic Locations all over Bangalore along with
Sponsored Billboards at Mumbai, Delhi, Hyderabad, Kolkata and
Chennai
Billboards to be up a minimum 15-20 Days prior to the Event giving
Good Visibility to the Event
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Web Portals
Tie up with Major Social Networking Portals, News Portals, Fashion and
Lifestyle Portals.
Banners and Text Ads on Search Engines such as Google, Yahoo and MSN.
And also on various Web portals
Ads on Google Search Engine and Facebook (Already Active)
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The Schedule
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Activity Matrix
Activity
Launch of Creative Campaign
Designers Interviews & Shoots
Announcements of Models
Pre Event Lifestyle Parties
Preview & Fittings
Pre Event Hype at Venue
Fashion Show
Kingfisher After Parties
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January 1-15
January 15 -25
The Event Schedule
•
The Event is Scheduled to Start on the 22nd January and continue till
25th January 2015 at Bangalore.
•
The Detailed Schedule of the Event is published at
http://www.BangaloreFashionWeek.in/Schedule.asp
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Event Statistics
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Event Statistics
Age Group
Income Group
40% : 30+
36% : 25To30
19% : 18To25
5% : Below 18
67% : High Class
24% : Upper Middle Class
9% : Middle Class
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Gender
55% : Female
45% : Male
Event Statistics
FOOT FALLS
2800 – THURSDAY | 3600 – FRIDAY | 4300 – SATURDAY | 4800 - SUNDAY
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Sponsorships
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The Event Sponsorship Options
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Presenting Sponsor
Associate Sponsors
Powered By
After Hour Party Partner
Show Partners
VIP Lounge Sponsor
Media Lounge Sponsor
Event Partners
Fashion Event Invite Courtesy
Stall Space
Continued…
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Associate & Powered By Sponsor
• The Associate Sponsor Presents the Event Bangalore Fashion
Week 12th Edition along with the Presenting Sponsor
• The Event will be Called PS Bangalore Fashion Week with AS.
• The Associate Sponsor Logo is Integrated into the event’s
Composite Logo i.e. Below the BFW Logo.
• All Media Communications will be referred as PS Bangalore
Fashion Week with AS.
• Space will be provided to Erect a Sponsor Lounge to interact
with Guests.
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Event Partners
• Event Partners associate with the event as partners that get
association benefit such as follows • Inclusion of Logo as Event Partner in all communications
which include Press Ads, Hoardings, Digital Screens,
Invites, Posters, Fliers, BFW Fashion Event Backdrops, PR
Walls, etc.
• Frequent MC Announcements during the Shows
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Show Partners
Presenter of A Specific Show… Eg. Zaraha Presents JJ Vallaya
Show.
All collaterals related to the Show will be Branded with the
Sponsor Logo
which Includes Show Invites, Show Backdrop, Show Branding,
etc.
- Day Shows (2pm / 3pm / 4pm / 5pm)
- Day Shows (6 pm)
- International Fashion (7pm of All 4 Days)
- Pre Finale (8pm)
- Finale (Thu / Fri)
- Finale (Sat)
- Grand Finale Show
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VIP Lounge for 4 Days
• A Lounge for the VIP Guests is created with comfortable
seating.
• LCD TVS will be set up for the VIPS to watch BFW Live.
• Beverages are served to the VIP Guests at the VIP Lounge.
• The VIP Lounge Sponsor Branding can be done at the Lounge..
• All VIP Invites will carry the Logo of the VIP Lounge Sponsor.
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Media Lounge Sponsor for 4 Days
• A Lounge for the Media Representatives to gather and write
about Bangalore Fashion Week is created.
• This Media Lounge is equipped with Computers and Printers for
the Media Representatives to use.
• Additionally Food and Beverages are also served to the Media
Representatives at the Media Lounge.
• The Media Lounge Sponsor Branding can be done at the Lounge..
• All Media Badges and Invites will carry the Logo of the Media
Lounge Sponsor.
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12,000 Event Invite Jacket Ad
• A Total of 12,000 Invites are Printed for the Bangalore Fashion
Week
• Event and Sent out to High Net worth Individuals.
• An Advertisement Coupon / Advert. can be attached to the Invite
of all 12,000
• Invites.
• The Invites are for a total of 30 Shows
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Stall Space
• Space of 3x2 Meter is Provided for Products or Services of the
Client.
• The Space is Provided at the Venue of Bangalore Fashion Week
11th Edition.
• The Space is available for 4 Days i.e 22nd, 23rd, 24th and 25th
January 2015
• Stall Space is allotted only to Only Lifestyle Products / Services or
Fashion Orientated Products / Services.
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Dream Merchants
Events & Entertainment Group
HO
1/1, Bore Bank Road,
Benson Town,
Bangalore – 560 046
Ph : 91-80- 42048571 / 764 / 765 / 270
http://www.BangaloreFashionWeek.in
[email protected]
Branches
United Arab Emirates - Dubai: +971-529504060
Thailand - Bangkok: +66-21055718
United Kingdom - London: +44-2035149278
Contacts –
Feroz Khan (+91-9900506937)
Dream Merchants (1993-2014) All rights reserved. Reproduction in whole or in part in any form or medium
without written permission is prohibited. Usage of this PPT is subject to terms and conditions.
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