Mahoning Valley Community College Partnership Needs Assessment Primary and Secondary Data • • • • • • • Phone survey of 700 Mahoning Valley citizens In-depth interviews of 57 community leaders Mail out survey of 200+ business leaders Mail out survey of 400 YSU faculty and staff US Census and OBOR higher ed. market data Inventory of area’s existing educational programs Conducted by Burges & Burges, TRIAD, YSU-PSI Community College Is Needed Citizens, businesses and civic leaders agree: – – – – A community college would help area economy More knowledge and skills will add to income Lower cost of tuition would be a big plus More convenient locations/centers are needed • Focus programs on area economic needs • YSU, CTC’s and other IHE’s should work together to create and run the organization Criteria New Community College Big Picture Criteria for New Community College • Specific target market for community college, how its needs are now met, and required programs and services to meet needs and expectations. • Other higher education providers’ plans and capacities to serve target and their impact on planned operations of proposed college. • Community leaders’ capacity to sustain added higher educational services. Synthesized Criterion 1: The Specific Target Market and Its Needs, Concerns and Expectations The Reality: The Mahoning Valley Must Overcome Education Deficits Rapidly • NEO’s Fund for Our Economic Future rated “having a skilled workforce” atop all indicators of regional economic success. • Voices and Choices rated “preparing workers for current and future jobs” as NEO’s # 1 challenge. • Associate degree level jobs are growing at double Ohio’s overall job growth rate, and most of the job growth be internal to existing businesses. • Growing economies with good jobs require several technicians to support each scientist, engineer, MD or other highly educated professional’s enterprise. Mahoning Valley Lags Ohio and US % 25 or Older Bachelors + % 25 or Older Associate % 25 or Older Mahoning 18.8% 5.6% 75.6% Trumbull 14.9% 6.5% 78.6% Columbiana 11.9% 8.4% 79.7% Ohio 23.3% 7.0% 69.7% US 27.1% 7.4% 65.4% Source: 2005 U.S. Census Some college but no degree or less 2 and 4-Year Public Higher Ed Enrollment for Comparative Regions,1995 & 2004 Y o u n g s to w n Tw o Year 1995 3362 2004 4309 YSU 13089 13166 T o ta l 16451 17475 T o le d o 21248 19675 T o ta l 32641 38481 T o le d o Tw o Year 1995 11393 2004 18806 D a yto n W rig h t Tw o Year 1995 25284 2004 30093 S ta te 14745 16207 T o ta l 40029 46300 2004 Regional Student Attendance 12000 10000 8000 6000 4000 2000 0 Trumbull Mahoning Columbiana CSU UA KSU YSU 45 55 4 284 283 116 985 717 493 3,183 6,460 875 The Valley’s Participation in Higher Education Has Much Room to Grow Mahoning County – 240,774 88,887 (36.85%) ages 15-44 54,492 (22.63%) ages 45-59 Trumbull County – 215,254 80,161 (37.24%) ages 15-44 50,157 (23.30) ages 45-59 300,000 250,000 240,774 215,254 200,000 150,000 107,164 100,000 b. ni n um Despite a large pool, in 2004 only 17,475 were enrolled. Co l 0 g 41,318 (38.56%) ages 15-44 23,888 (22.29%) ages 45-59 Tr um bu ll 50,000 M ah o Columbiana County – 107,164 Total Pop. 15-44 45-59 Source: 2005 U.S. Census To rebuild, the Mahoning Valley needs more young people and adults to enroll and succeed in college! The Mahoning Valley – Only Region Without Major Community College* • Filling Ohio’s Gap: 230,000 more students, 10% more grads requires thousands of new, non-traditional students – many will be working. • 77% of 18-49 year olds see a need for community college classes. • 75% of business leaders say they have positions available where a two-year degree is appropriate. • 47% of 18-49 year olds are likely to attend community college classes. – 93% say more people would attend if ½ price of a university. * Jefferson Community College currently offers classes at Columbiana CTC. Mahoning Valley Knows the Need • Survey Result: 47% of citizens 18-49 were very to somewhat likely to take community college classes. • 77% of citizens report need for community college classes. • 90% agreed or strongly agreed that low cost job training and re-training would help the local economy. • 77% of businesses support YSU’s 53 effort to develop a community college • If the 47% of 18-49 year olds who say they are likely to enroll in a CC did so: = 98,872 students. If half did so = 49,436. 47 Very or Somewhat likely Not Likely All See Economic Need Cleary Also, 74% of YSU faculty/staff say associate degree or 1-yr. certificate would help Valley workers earn higher wages. R es id en U • YS 96% of business leaders and 88% of 18-49 year olds agree a community college would result in higher wages es s • 100 90 80 70 60 50 40 30 20 10 0 B us in 90% of 18-49 year olds, 92% of businesses, and 67% of YSU faculty and staff report that a MV community college would help the local economy ts • CC Good for Business and Workers • 75% of business leaders report available jobs for two-year grads. • Business leaders say expand: – Information Technology (22%) – Health Care (17.5%) – Business (16.5%) • 30% of community leaders say unfilled jobs result from undereducated workforce. • 65% of business leaders say they are willing to offer some tuition reimbursement. • Only 31% of residents say their employer currently has a tuition reimbursement policy. Educational Programs Needed Business Leaders 1. 2. 3. Information Technologies Health Care Business Faculty and Staff 1. 2. 3. Health/Medical Careers Skilled Trades Information Technology Community Survey 1. 2. 3. Nursing and Healthcare Manufacturing and Transportation Hospitality and Foodservice Mahoning Valley Leaders 1. Information Technology 2. RN Health 3. High Technology/Technology 18-49 Year Olds’ Preferences Most wanted programs: • 74% - Nursing, Health Care 80 74 70 • 28% - Business and Marketing 60 • 23% - Public Service • 17% - Manufacturing/Transport 30 20 • 17% - Information Technology 50 40 28 23 17 17 10 0 • 31% who would attend want to start 1st two years, upgrade job skills, or a technical degree; 29% to work toward bachelors, 22% toward masters, 18% other. Nur/HC Bus Public Man Info Align with Perceived Job Market 18-49 year olds say most promising job sources are: 80 70 70 •70% - Nursing, Other Health Care •21% - Manufacturing/Transportation 60 50 40 •21% - Business, Marketing, Finance 30 21 •21% - Hospitality, Food Service 20 21 21 18 10 M an ./T ra Bu n. s. /M ar k. /F in . Ho sp ./F .S . In fo .T Po ec lic h. e, Fi re ,P .S . rs /H C •17% - Police, Fire, Public Service 0 Nu •18% - Information Technology 17 Key CC Assets and Benefits • 18-49 year olds concerns were clear when asked what makes enrollment likely: – Credits Transfer (81%) – Variety of Classes (85%) – Professors with Real World Working Experience (75%) – Technical Training (79%) – Earnings Comparable to the 4year Grads (73%) – New Chance at College (84%) • Programs aligned with careers. • Tuition ½ or less than university. – Likely attendance skyrockets!! • Location within 30 minutes vital. 86 85 84 84 82 79 80 78 75 76 73 74 72 70 68 66 Variety Exp. Training Earnings 2nd Chance Groups with Exceptional Needs • Minority populations (79%), individuals ages 19-24 (62%), and unemployed individuals (59%) are most likely to take classes at a community college. • 62% of Mahoning Valley businesses are at least somewhat likely to offer tuition reimbursement programs for employers at $150 a credit hour for community college. • Community colleges provide a way for minority populations, individuals ages 19-24 and the unemployed to get and education at a low cost with the possibility of reimbursement. Market Need is Real • Valley only major Ohio region without a CC. • Key local sectors see the need clearly. • Ohio jobs needing associate degrees will grow by 20% in the next 10 years, most of all in technology fields such as health care, science, IT, engineering, and advanced manufacturing. • For example, Ohio will need more than 20,000 new RN’s by 2010, more than three for every new doctor or physician. • Associate degrees build your family income by hundreds of thousands more than a high school diploma. • Given high tuition, untenable student loan burden, and Ohio’s poor economy – Ohio families and top students turn to CC’s. Synthesized Criterion 2: Capacity and Service Delivery Issues Overview of Ohio’s CC Capacity • 23 community and technical colleges in Ohio: – Local and State support [60 counties part of a district] • MV is only metropolitan region without a community college • Community colleges serve more than half of Ohio’s undergraduates, creating access via: – Convenient locations – Affordable tuition and fees – Dedication to both full and part time students – Responsiveness to highly diverse student body • Community colleges are performing relatively effectively: – Over 80% of graduates stay close to home, anti brain drain – Provide up-to-date technical training in critical job fields – Enable students to transfer to 4-year universities efficiently – Reduce burden of college debt substantially Current Educational Options • 19 schools offer career and technical programs in Mahoning, Warren and Columbiana Counties and two adjacent Pa. counties. (Youngstown/Warren Regional Chamber) • Many associates degree programs exist at YSU and KSU branches, but tuition is far higher than affordable community college standards. • Butler CC [Pa.] and Jefferson CC are entering the Mahoning Valley market. • Career & Technical Centers have both high school and adult programs, as well as local tax funding. • Programs diffused, and there is no comprehensive community college presence or brand awareness. Certificate Programs from Established Community Colleges YSU Health Kent State Trumbull Allied Health Jefferson CC at Colum. CTC Sinclair CC Owens Allied Health Allied Health Dental Health Mental Health Legal Nurse Nursing Nursing Pharmacy Business Accounting Business Management Management Accounting Accounting Admin./ Sec. Admin./Sec. Bus. Info/Data Processing Marketing Finance Business Management Management Human Res. Other Business Natural Science/Math Engineering Engineering Tech Other Business Other Business Computer Science Computer Science Computer Science Engineering Tech Engineering Tech Engineering Tech * Certificates include less than 1 year programs and at least 1 but less than 2 year programs. Associate Degree Programs from Established Community Colleges YSU Health Kent State Trumbull Jefferson CC at Colum. CTC Sinclair CC Owens Allied Health Allied Health Allied Health Dental Health Dental Health Dental Health Mental Health Business Nursing Nursing Veterinary Med Optometry Accounting Accounting Admin./Sec. Admin./Sec. Finance Finance Finance Human Res. Human Res. Accounting Management Accounting Management Management Marketing Marketing Marketing Other Bus. Other Bus. Other Bus. Computer Science Computer Science Engineering Tech Engineering Tech Natural Sciences /Math Computer Science Engineering Engineering Tech Management Computer Science Indust./Manuf. Engineering Other Engin. Other Engin. Market Gaps and Duplications • There are definite gaps between what those surveyed want and what the Valley institutions are offering, mainly in the health areas • The side by side comparison with Owens and Sinclair shows that there are holes in what YSU, KSU Trumbull and Jefferson at CCTC • Other community colleges in the state have recognized the need for the programs that the community survey indicated as essential. YSU is not currently offering all of these programs at the certificate and associate degree level. What Makes the Difference • Reduced tuition is essential • Right now there is no unified institution providing certificate or associate degree programs. • There needs to be a unified effort to increase awareness of the programs and in providing certificate and two-year degree programs. Associate degrees awarded • Associate degree graduates from the Valley’s institutions are 1400 a fraction of what other 1200 community colleges have despite their smaller service 1000 areas 800 • There is a need for these programs in this area but residents are not aware of what is available and are not taking advantage of what is offered 600 400 200 0 Y T r SU um Je bu ffe ll rs on O w en Si s nc la ir YSU - 172 Kent State Trumbull – 101 Jefferson (Main) – 152 Owens – 1,077 Sinclair – 1,286 K SU – – – – – Source: 2006 OBOR Performance Report Public Supports a “CC Partnership” • Support exists for YSU to create a MVCC • 18-49 year olds want YSU, branches and CTC’s to combine assets and form a community college • 56% of businesses preferred partnership • 81% of civic leaders supported partnership • CTC’s, JCC, public schools would be YSU partners • Partnership would efficiently share strengths/assets Awareness of YSU 2-year Programs • 75% of 18-49 year olds know of 2-yr. degrees • 25% of 18-49 year olds know of 1-yr.certificates 80 75 70 • 48% of businesses do not know of 2-yr. programs 60 40 30 • Associate programs housed in academic departments, not in a separate college 48 50 25 20 10 0 certificate programs • With more awareness, YSU tuition will still be too high community members business leaders Comprehensive Community Colleges Are Positioned to Attract More Students 50 40 30 20 10 0 /1000 pop CC SCC Tech Branch 48 29 27 17 Price Matters: Historic Enrollment Gains are Associated with Affordable Tuition 7000 6000 5000 4000 3000 2000 1000 0 CC Cost $ 2375 SCC Tech BC YSU 3432 3840 4750 6800 YSU Took Initiative Because… • 95% of civic leaders say YSU is key to Valley’s economy • Community college in system adds to student success • Community college in system adds program dynamism • YSU dominates area college enrollments as #1 choice of 50% and #2 choice of 20% of 18-49 year olds • YSU has 25 important associate level programs • YSU’s many public school and post-secondary partners • YSU transferability is essential in the Valley • YSU offers seamless pathways to a ladder of degrees YSU’s Expectations for MVCC • Increase affordable access to college – with student financial packages comparable to community colleges. • Create a convenient, quality experience in which part-time, adult, under-served and other non-traditional students thrive. • Develop flexible, dynamic education aligned with local market. • Combine expertise and resources of top college and adult education providers as a single system. • Employ consistent accountability and program evaluation tools to promote student success. • Be a catalyst for educational and economic growth. • Exceed our share [9,000] of the Governor’s goal via above. Synthesized Criterion #3: Levels Community and Leadership Support for New Educational Services Strong Support From All Groups Need for a community college: • 77% of 18-49 year olds • 64% of business leaders • 62% of community leaders Economic case compelling: • 88-96% say it would add to good jobs and higher salaries • 75% of businesses report associate level openings Associate Degrees & Certificates: • 62% of YSU faculty and staff want YSU to add programs. Consensus emerged around: • High growth career programs • Low cost…high convenience • YSU as part of the solution 90 80 70 60 50 40 30 20 10 0 77 community 64 62 business leaders A Growing Civic Leaders’ Priority • For BUILD Mahoning Valley and the YoungstownWarren Chamber. • …Congressman Tim Ryan, the Valley’s state legislative delegation, and a growing group of elected and appointed officials. • …all area Career and Technical Centers and a growing group of area school districts. • …our partner in Columbiana County: Jefferson CC. • …55 Valley civic leaders interviewed confidentially. As Expected, Support For a County Community College Tax is Mixed • Survey was 18-49 year olds to reflect CC market. • Except in even year generals, young turnout is low. • Nonetheless, 60% [18-49] favored a “small tax” to start a community college in the Valley. • And 78% would support this tax if tuition was free. • But 97% of the civic leaders we interviewed said a tax was unlikely or not an option. • If a tax, strong, well-timed case needed. • Adding funding options is a necessity. Partners Can Create a Highly Effective Mahoning Valley Community College • Initiate now with public and leadership support • Utilize strength of partners to upgrade education – – – – – • • • • • • • YSU, JCC and KSU branches if possible State of Ohio CTC’s and area school districts Businesses and other employers Others as needed, including labor and Ohio CC’s Educate conveniently in quality facilities Price matters in building educational attainment Costs matter in making start-up feasible Recognize support for tax limited, must be small Find other private and public funding sources Collaborative governance and leadership structure Use strengths, best practices of all for student success Concepts for Discussion: Benefits of a Sensible Partnership Model 1. Create collaborative governance and organizational unit to offer current and future programs and services 2. Set a more affordable price for quality higher education 3. Clear path from high school to degrees and careers 4. Ease transitions and transfer among partner institutions 5. Invest in programs and students, not new buildings 6. Develop programs strategically for employers, student groups, organized labor and community organizations 7. Bring in new quality providers and services as needed 8. Develop self paced distance learning that works 9. Create a strong brand and marketing/outreach capacity 10. Evaluate student success as an equal priority with growth The Question: How Can We Achieve a Price that Adds Access and Success? • 93% of 18-45 year olds say community college would increase attendance at ½ university price. • With no CC, Valley higher ed prices are far above other Ohio regions, despite YSU’s low tuition for a university. • Ohio tuition is far above US levels, multiplying problem. • To increase access, we must have lower tuition. • If YSU ALONE guaranteed tuition not above $3,000/yr. [$100 cr/hr.] for ALL freshman and sophomores: – YSU would lose $6,500,000 per year in revenue – 900 additional FTE’s needed to make up the difference – Would require much stronger marketing of all programs • Requires extensive program development work, but will not necessarily re-create the community college formula A Phased Valley Pricing Target Strategy Goal: YSU or MVCC Partners freshman and sophomore tuition reduced to community college-type prices to add to attainment. 7000 6000 Phase 1: 5000 $3000 4000 3000 2000 1000 0 CC Cost $ 2375 SCC Tech BC YSU 3432 3840 4750 6800 Phase 2: Bet. $3000 and $0. The Mahoning Valley Promise: A Real Solution Born in Our Valley • What if YSU & Partners agree that all 1st & 2nd yr. students pay a max of $3000/yr. or $100/cr? • And create a system with paths to all degrees? • The Mahoning Valley Promise would: – – – – – • Increase access for all, not only just the two-year aspirants Greatly contribute to the Valley’s economic revitalization Add to the reputations of all the educational partners Bring people to the IHE’s, and back to the region Require the efficiency, collaboration and innovation outlined in the community college partnership above Require public & private support to lower tuition. Analyzing Low Tuition Paradigm 2005 FY Freshman and Sophomores from Mahoning and Trumbull Counties $26,000,000 $13,000,000 $13,000,000 Total Revenue Non Loan Financial Aid and Scholarships Total Out of Pocket and Loans Average YSU 1st and 2nd year students now pays $100/cr. or $3,000/yr. Goal is maximum of $3,000 at MVCC, YSU, or YSU 2-yr programs! Limited YSU-Centered Option 1. Create YSU operating organization for 2-year programs that brings current departments into its management. 2. Focus mission and evaluation on access and success. 3. Streamline program development for 2-year programs. 4. Strengthen image and marketing for 2-year programs. 5. Enhance YSU partnerships with educational colleagues, businesses, labor, employers and community groups. 6. Maximize seamless paths to degrees wherever possible. 7. Reduce tuition for all YSU 1st and 2nd yr. students OR only those in YSU associate and certificate programs. Or a “Start from Scratch” Option • In an ideal world, it might be the best option, but the Valley needs education, efficiency and action now. • Obstacles for “Start from Scratch CC” to overcome: – – – – – – – Student and business view of YSU. Current strengths and programs. Much higher costs to initiate and sustain. Will unnecessarily duplicates many services. Need to build trust and relationships. Lukewarm potential for local financial support. Not the most system-building or replicable approach. • Potentially hurts YSU, U branches, CTC’s JCC and others who want to collaborate, not compete. • Initially, we prefer others, but we are willing to look. Next Steps: Continue YSU Trustees Endorsement Significantly Involve State of Ohio/OBOR Engage Partners in More Detailed Planning YSU Priority is Sensible and Timely Action to Add Access and Success • The Valley has compelling need. Its institutions can start and sustain a CC with modest community support. It’s a priority that is necessary to revitalize our community and economy. • Complete details of the community college partnership model. • Recommend to YSU Trustees that we work with partners on : – Organizational and Governance Plan – Academics and Program Development – Strategic Services – Short and Long Term Finance – Management and Human Resources – Community Outreach and Marketing – Evaluation Measures and Accountability • Local, partners and state guidance and approvals are “musts.” We hope to establish the MVCC district in 2008. Proposed Next Steps • Present need to YSU Trustees in June. • Keep working hard with partners, Chancellor/OBOR, region’s elected officials and YSU committee to make plans realities. • Add or expand strategic and financial partnership agreements: – – – – Other IHE’s, Career Centers, Business/Labor, Schools Local Government and General Public State and/or Federal Governments Business and/or Philanthropic Sponsors of Reduced Tuition • Determine viability and source[$] of Mahoning Valley Promise. • Complete service model. Meet needed conditions/approvals. • Establish a Mahoning Valley Community College District for a YSU-led community college partnership by 2008. Establishing a Community College District Ohio Revised Code 3354.02 Creation of a Community College District – – The attorney general shall be the attorney for each community college district A proposal to create a community college district may be presented to the Ohio Board of Regents in any of the following ways: (A) The board of county commissioners of any county, having a population of not less than 75,000, may, by resolution approved by two-thirds of its members, propose the creation of a community college district consisting of the whole territory of such county. (B) The boards of county commissioners of any two or more contiguous counties, which together have a combined population of not less than 75,000, may, by a resolution approved by twothirds of the members of each such board, together and jointly propose the creation of a community college district consisting of the whole territories of such counties together. (C) Hold a special election The Governor and Legislature have expanded the role of the OBOR Chancellor to pursue a system of higher education in Ohio. Our Valley could benefit greatly from a system, and our community college plan should be part of it. We at YSU commit to working closely with the Chancellor to achieve it. Community Colleges Exist to Create Stronger Communities • YSU has invested in developing a Mahoning Valley Community College to help our area’s citizens. • YSU now believes it is essential to rebuild our Valley’s employment, pride and quality of life in a global, knowledge-based economy. • YSU needs and welcomes the participation of all partners in organizing quality, affordable, up-to-date community college-style system here, and now. • YSU not be deterred in its goal of increasing access and success to a newly expanded system of higher education our citizens need for a better future.