Tricks of the Trade: Promoting Events on Campus “Advertising is the art of convincing people to spend money they don't have for something they don't need.” – Will Rogers Web: www.sga.neu.edu Facebook: www.facebook.com/NortheasternSGA Twitter: @NortheasternSGA Web: www.nuprssa.com Facebook: www.facebook.com/NortheasternPRSSA Twitter: @NUPRSSA OVERVIEW 1) Defining a Message 2) Knowing the Basics 3) Campus Resources 4) Policy Reminders 5) Commitment 6) Creativity and FUN Step #1: Defining a Message Consider your audience Taglines: Nike – Just Do It. Subway – Eat Fresh. Ford – Built Ford Tough. Concepts: Simple Easy to Remember Targeted Step #2: Knowing the Basics Promotional items such as flyers and posters must display the following information: They should also include (if applicable): Event Name Event Location Funded by the SAF Logo Event Date & Time Fees/Ticket Prices Contact Email (…@husky.neu.edu) Event Description Co-Sponsors Event Logo Cost of Attendance Student Group/Event Website Step #3: Campus Resources Printing Flyers Campus Calendar On myNEU: http://www.northeastern.edu/studentlife/calendar/submit. html OrgSync Calendar Reprographics Make OrgSync event, request to post to Campus Activities calendar Social Media Facebook, Twitter – get creative! Step #3: Campus Resources (con’t) A-frames and Banners: http://www.northeastern.edu/facilities/sign_do.html Mass mailings (via ResMail): 617.373.5108 Curry plasma boards: firstname.lastname@example.org, CC program manager (use .JPEG) Scrollers in Centennial and Freshman Quad: Short Message to email@example.com Plasma screen in Blackman lobby: contact firstname.lastname@example.org Chalking: Free chalk via Campus Activities, see permitted chalking locations here: http://s3.amazonaws.com/os_extranet_files_test/8162_13450_policy_c halking.pdf Step #3: Campus Resources (con’t) Campus Connections: Talk to your co-sponsors, like-minded organizations All student organizations have contact info online: http://neu.orgsync.com/student_orgs Pursue co-sponsorships Incorporate co-sponsors into event planning Step #3: Campus Resources (con’t) Residential Life/dorm postings Bring up to 50 flyers to the Residential Life desk located on the bottom floor of Speare Hall – you will be asked to fill out a quick informational form, and Residential Life will post these in the dorms for you Curry Student Center postings Bring 15 flyers to the Operations Desk, staff will post flyers for you Step #4: Policy Reminders Groups cannot advertise without a signed contract (if applicable) Events sponsored by NU student groups may not be publicized to the general public or in off campus media It is illegal in the City of Boston to post flyers on city buildings and light poles Advertising must not violate the NU Student Code of Conduct All publicity must be written in English (except for event titles) Consumption of alcohol may not be the focus of any promotional items Only recognized student groups may use the University logo on advertisements Outside vendors cannot be listed on promotional materials as “co-sponsors” Step #5: Commitment Commitment Leadership Not all of us are natural-born salesmen – for you to sell your event, you have to BELIEVE in your event, and commit yourself to its success Be sure to communicate expectations to those working with you promptly and clearly Delegate – give your members a chance to take charge Planning Be sure to have a good idea of your intended promotional strategy 2-3 weeks ahead of time Work with your Campus Activities program manager Consider any and all resources that you may need, and determine how to access them Step #6: Creativity and FUN Design SANDWICH BOARDS for your event that members can wear around campus. Use WORD of MOUTH – affordable and effective Use an event TEASER – create an active audience Pass out FREE TICKETS (even if you’re not charging for the event) :) Brainstorm PRIZES and other incentives that will make your event more appealing. Order T-SHIRTS to give away at your event, or to wear to promote your event. Use or create PROMOTIONAL VIDEOS to generate interest in your event.