propertytaxcard

Report
THE PROGRAM
BENEFITS TO MERCHANTS
• HIGHER REVENUE, HIGHER CUSTOMER RETENTION
• CAPTIVE AUDIENCE : Everyone who lives and works in town will be
targeted to receive a card
• TOWNSHIP MARKETING: The Township will market the program
with its residents (e.g. TV Channel; billboards; email blasts; social
media)
• BANNERS ON OUR WEB PORTAL: Linked banner AND listing will be
displayed on www.propertytaxcard.com
• RESOURCES: Access to the email address of customers using the
card at your place of business
• MOBILE APP: Option. List of merchants and their offers. Upgrading
is possible
• Other benefits: QR code on window clings
HOW DOES A MERCHANT PROCESS A
TAX CREDIT?
TWO WAYS OF PROCESSING CREDITS
*ON LINE – FREE IF MANUAL ENTRY
$50 IF CARD READER IS NEEDED
*TERMINAL- $160 DIAL-UP ONE TIME CHARGE
(incl. shipping and handling)
OTHER:
COST TO MERCHANT: $10 A MONTH.
NO PER SWIPE FEE – NO ACH FEE-NO OTHER FEES!!
Web Portal for Residents
HOMEOWNERS CHECK THEIR TAX
CREDITS ON LINE
HOMEOWNERS CHECK WHO PARTICIPATES IN THE
PROGRAM AND WHAT PERCENTAGE OF THE SALE
AMOUNT IS GIVEN BACK AS PROPERTY TAX CREDIT
SHOP MARLBORO STATS
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First shopping year closed on 4/30/13 (8 months)
Purchases utilizing the card:$360K
Tax savings for the community: $20K
Number of households registered:2,600 (20% of pop.)
Number of registered merchants: 45
Projected sales 2013/2014 shopping year: over
$1MM
• Projected tax savings $60-70K
SHOP MARLBORO MARKETING
• FACEBOOK PAGE –
www.facebook.com/ShopMarlboro
• EMAIL BLASTS
• PAPER ADVERTISING
• BILLBOARDS
• CABLE TV
SHOP MARLBORO FACEBOOK PAGE
SHOP MARLBORO EBLASTS
Shop Marlboro Paper Ad
Shop Marlboro Billboards
Shop Marlboro Mobile App (optional)
(coming soon)
Shop Marlboro Mobile App
SHOP MARLBORO MOBILE APP
OTHER TOWNSHIPS READY TO
LAUNCH OUR PROGRAM
WHO IS NEXT?
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Shop Hillsborough
Shop West Orange
Shop Carteret
Shop South River
Shop Caldwell
Shop Old Bridge
Shop Manalapan 1st

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