Dang Coconut Chips

Report
Dang Coconut Chips
Brand Introduction
Dang Foods LLC
3254 Adeline Street, Suite 210
Berkeley, CA 94710
Phone: 646-450-6501
Fax: 888-645-6065
www.dangfoods.com
[email protected]
Dang, That’s Good!
•22 month old healthy snack brand
•#1 selling brand of coconut chips: the perfect
snack and a versatile topping
•Family Company
•Target audience:
Mothers, LOHAS consumers,
Millenials, Foodies
Dang Coconut Chips
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Grocery – Healthy Snacks, Dried Fruits/Nuts
3 flavors:Original Recipe, Caramel Sea Salt, Unsweetened
3 sizes: 1.4 oz snack size and 3.2 oz family size, Original
available in 0.7 oz single serving size
SRP: $1.79- single serve / $2.99 – snack size / $4.99 –
family size
Launched July 2012 (Original), July 2013 (Caramel), July
2014 (Unsweetened)
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Dang: #1 Selling Coconut Chip in Natural (SPINS)
Vegan, Gluten-Free. Non-GMO verified.
Healthy snack and versatile topping
Family company with ties to Thailand- Founder’s
mother’s name is Dang. His brother and cousin handle
supply chain and operations
Nationally recognized in NY Times, Forbes, Cosmo
1.4 oz snack size –
Caramel Sea Salt
1.4 oz snack size –
Original
3.2 oz family size –
Caramel Sea Salt
3.2 oz family size –
Original
Dang Foods: Vincent Kitirattragarn: [email protected] : 646-326-2232
1.4 oz snack size –
Unsweetened
3.2 oz family size –
Unsweetened
Dang Coconut Chips – Coated Line
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Grocery - Prepack Healthy Snacks (Dried Fruit and Nuts)
2 flavors: Dark Chocolate, Greek Yogurt
2.0 oz / 57 g bag= 2 Servings
Target SRP: $3.99
Launching July 2014
2.0 oz - Dark Chocolate
coated Coconut Chips
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Fair Trade Certified Dark Chocolate coating
Natural Greek Yogurt coating
Nationally recognized in NY Times, Forbes, Cosmo
Good Source of Fiber
Dang Foods: Vincent Kitirattragarn: [email protected] : 646-326-2232
2.0 oz - Greek Yogurt
coated Coconut Chips
Dang Coconut Chips:
A Brand in Demand
•
Dang Coconut Chips are available in
37 states and 4000+ stores
5
Source: Dang Store Locator Report
PLACEMENTS
• Safeway – all
banners
• Whole Foods – 9
regions
• Sprouts
• The Fresh Market
• Raley’s
• Natural Grocers
• H-E-B
•
•
•
•
•
•
•
•
•
Stater Bros
•
Lucky/Savemart
•
NCGA/INFRA
•
Pharmaca
•
Metropolitan Market•
PCC
New Seasons
King Sooper
Ralph’s
Roche Bros
Google
Yahoo
Square
Microsoft
Marketing
TPRs – 3-4x per year
Brand Ambassador Program
Demos
Shippers
Shelf Talkers
Constant social media
presence
• PR Team
• Samplings at targeted
events, trade shows
• Subscription boxes
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Coconut Chip Category
ITEMS*
TOTAL
COCONUT CHIP TOTAL
Dang Toasted Coconut Chips 3.2 Oz
Dang Toasted Coconut Chips 1.43 Oz
Dang Foods Caramel Sea Slt Coconut Chps 3.2oz
Dang Foods Caramel Sea Slt Coconut Chps 1.4oz
Danielle Crispy Frt Chips Roastd Coconut 2 Oz
Coco Fresh Toasted Coconut Chips 1.4 Oz
Blue Monkey Coconut Chips 1.4 Oz
Danielle Coconut Chips 100cal 0.7 Oz
Dollar
Current $
Dollar % Current
Unit % Current ARP % Current TDP Current SPP % Current Unit SPP
Sales
Chg
Unit Sales
Chg
ARP
Chg
TDP
Chg
SPP
Chg Unit SPP % Chg
$21,839,236 33.1% 6,659,148 34.1%
$3.28 (0.7%)
2600 399 $8,400 12.7%
2,561 13.5%
$224,251 271.9%
72,883 377.9%
$3.08 (22.2%)
46 36 $4,893 (21.3%)
1,590 1.1%
$97,144 3470.7%
22,941 3937.0%
$4.23 (11.6%)
9
9 $10,488 63.1%
2,477 84.4%
$46,763 35083.7%
18,060 36459.7%
$2.59 (3.8%)
11 11 $4,089 555.3%
1,579 580.9%
$2,938
0.0%
839
0.0%
$3.50 0.0%
2
2 $1,375 0.0%
393 0.0%
$2,258
0.0%
991
0.0%
$2.28 0.0%
7
7
$334 0.0%
147 0.0%
$43,623 (23.4%)
11,172 (22.6%)
$3.90 (1.1%)
9
(0) $5,063 (21.1%)
1,297 (20.2%)
$17,994
0.0%
12,825
0.0%
$1.40 0.0%
3
3 $5,831 0.0%
4,156 0.0%
$13,503
0.0%
6,043
0.0%
$2.23 0.0%
4
4 $3,081 0.0%
1,379 0.0%
$28 (94.2%)
13 (93.7%)
$2.19 (7.5%)
0
(0)
$174 (93.4%)
79 (92.9%)
Dang is the #1 growing brand in SPINS Natural Fruit and Veggie
Chips Category.
Dang’s coconut chip market share: 60+% market share in natural
channel
*Note: SPINS does not specifically code a chip as being Coconut, this chart displays all items that have “Coconut” in the product name
Source: SPINSscan Natural X-WF / Natural Supermarkets $2MM+ / 52 Wks Ending 10/26/2013 unless otherwise noted
Merchandising

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