Niagara-Chocolates-Retail-Bars-Presentation

Report
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– Second level
• Third level
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Retail Chocolate Bars
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Category
Growing
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Mass Market Chocolate in North America is forecasted to
level
grow –
at Second
8% over the
next 5 years
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Success will be driven by Premium Chocolate which has:
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•
•
•
•
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Health innovation Driven by the Benefits of Cocoa
More visible branding strategies
Certification
Sophisticated packaging
Taste for indulgence
Source: Euromonitor International, August, 2013
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Premium
Driving
Growth
Click toChocolate
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title
style
In 2011, Premium Chocolate had grown to 19.7% Share of
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to edit
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styles
the
Chocolate
Category
($1.13text
Billion)
– Second
level to:
Growth
has been attributed
• Third level
• Increasingly widespread acceptance of premium chocolates, spurred both
– Fourth
by consumers’
desirelevel
to indulge in this “affordable luxury” and by the
influence of foodie
culture
» Fifth
level
• Growth of chocolate retailers, both through franchise expansion and by
successful independent shops looking to expand their footprints
• Continued innovation in packaging and flavors by major and niche
chocolate manufactures alike
• Increased marketing support and advertising expenditures
Source: Chocolate Candy in the U.S. by Packaged Facts, 2012
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Chocolate
TrendsMaster title style
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Chocolate Industry Forecast Includes a Focus On:
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•Sales of premium items that are driving the category
•– Second
High-endlevel
varieties
• Third level
• Renowned
regions
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level
• Hidden
secret
recipe
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•Seasonal and boxed assorted chocolates - with sales
expected to expand 13% between 2010 and 2015
•Chocolates for cooking and baking
All Positioned as “Affordable Luxury”
Source: Mintel Group, Aug. 2013,
Field Lens by Matt Sena, 2013
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Americans
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editChocolate
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• Average
Click toAmerican
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text
stylesTwice/Week
The
Consumes
Chocolate
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% Daily•Penetration
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American Chocolate Eatings/Capita
107 Times/Year
= Twice/Week
Confectionary
Source: NPD Snack Track Feb, 2010
None
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TheClick
Niagara
Chocolates®
Line Offers
Chocolate
to
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that is Gourmet, All Natural and Made in the USA
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• 25% of US shoppers look for “All Natural” products
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• 17% of
US shoppers
• Third
level preferred “Made or Grown in the USA”
products
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• 22% of Consumers
will
travel to a store that is not close to their
home to find organic/natural products
Gourmet, Natural Chocolate will Generate
Incremental Volume and Margin
Sources: Natural Foods Merchandiser, 2012 Market Overview, 2013 10 Key Trends in Food,
Nutrition & Health conducted by Kampffmeyer Food Innovation, 2013 MamboTrack Annual Natural
and Organic Product Survey, Eco Pulse Survey by the Shelton Group,
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Click
edit Chocolates®
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About to
Niagara
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• Niagara Chocolates has been making premium chocolate candy
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for more than five decades
• Third level
level
• With roots–inFourth
fundraising,
Niagara Chocolates have traditionally
level NY and are well known throughout
been available»inFifth
Western
the region for great tasting, premium confectionery
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Niagara Chocolates® Bars are Available in
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four varieties
are:
•Bars
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• Premium Chocolate
• Kosher
Dairy level
–
Second
• Made in the USA
• Crisped
andlevel
Toasted Almond are All Natural
• Rice
Third
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Item #
12685
12686
12694
12695
Description
Niagara Chocolates® Toasted Almond (1.75 oz)
Niagara Chocolates® Crisped Rice (1.5 oz)
Niagara Chocolates® Peanut Butter (1.75 oz)
Niagara Chocolates® Caramel (1.75 oz)
• $.56 cost
• $1.00 SRP
• 44% margin
Case
Pack
List Price
SRP
6/24
6/24
6/24
6/24
$0.56
$0.56
$0.56
$0.56
$1.00
$1.00
$1.00
$1.00
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Bars
areto
Packed
Display Cartons
for
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Easy Merchandising
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– Second level
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24 bars per display/carton; 6 cartons per case
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