Chapter 3 The Business Research Process: An Overview 3-1 Learning Objectives •Understand that research is decision- and dilemma-centered •The clarified research question is the result of careful exploration and.

Report
Chapter 3
The Business
Research
Process:
An Overview
3-1
Learning Objectives
•Understand that research is decision- and
dilemma-centered
•The clarified research question is the
result of careful exploration and analysis
and sets the direction for the research project
3-2
Learning Objectives
• How value assessments and budgeting
influence the process for proposing
research, and ultimately, research design
• What is included in research design, data
collection, and data analysis
• Which research process problems to avoid
3-3
The Research Process
The primary
purpose of
research is to
reduce the level of
risk of a business
decision
3-4
Exhibit 3-1
The Business Research Process
3-5
Stage 1 Clarifying the
Research Question
• Management-research question
hierarchy
• Begins with management
dilemma
3-6
Exhibit 3-2 ManagementResearch Question Hierarchy
3-7
Exhibit 3-3 Formulating
the Research Question
3-8
Types of Management
Questions
3-9
The Research Question
Break
questions
down
Examine
variables
Determine
necessary
evidence
Fine-Tuning
Set
scope of
study
Evaluate
hypotheses
3-10
Investigative Questions
Performance Considerations
Attitudinal Issues
Behavioral Issues
3-11
© 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Stage 2 Proposing
Research
• Exhibit 3-7
• Budget Types
– Rule-of-thumb
– Departmental
– Task
3-12
Exhibit 3-6 Gantt Chart
MindWriter
Project Plan
3-13
Evaluating the Value of
Research
Option Analysis
Decision Theory
Prior or Interim Evaluation
Ex Post Facto Evaluation
3-14
The Research Proposal
Purpose
Legallybinding
contract
Methods
Written
proposals
establish
Obligations
Extent
Timing
Delivery
Budgets
3-15
Stage 3
Research
Design
Designing
the
Research
Project
Sampling
Design
Pilot Testing
3-16
Stage 4 Data Collection
Data Characteristics
• Abstractness
• Verifiability
• Elusiveness
• Closeness
3-17
Stage 5 Data Analysis and
Interpretation
Reducing data to manageable size
Developing summaries
Looking for patterns
Applying statistical techniques
3-18
© 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Stage 6 Reporting the
Results
Research
Overview
Executive
Summary
Research
Report
Technical
Appendix
Implementation
Strategies
3-19
The Research Overview
Problem’s background
Summary of exploratory findings
Research design and procedures
Conclusions
3-20
Research Process Issues
• The Favored-Technique
Syndrome
• Company Database StripMining
• Unresearchable
Questions
• Ill-Defined Management
Problems
• Politically Motivated
Research
3-21
Everything must have a
beginning
Source: Cooper R. D. & Schindler, S. P.
(2006). Business Research Methods
9e. McGraw.Hill
3-22

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