Eugene J. Harvey, MLS, MSW Assessment Librarian Katie Bertel, MLS Reference Librarian SUNY Buffalo State Presented at the 2013 SUNYLA Conference June 14, 2013 1) Brief Overview of Buffalo State 2) The LibQUAL+(R) Survey a) b) c) d) Dimensions/Subscales Visualizing what LibQUAL+(R) “measures…” Survey Marketing & Outreach Plan Traditional Visuals from an Assessment Project 3) The Power of Infographics a) b) c) d) Defined Examples Design Principles Web Applications 4) Conclusion & Questions SUNY Buffalo State http://buffalostate.edu/ E. H. Butler Library http://library.buffalostate.edu/ Carnegie Master’s-L level institution Largest 4-year urban institution in the SUNY system Enrollment – over 11,000 students Over 9,800 undergraduate and 1,800 graduate Five schools: School of Arts and Humanities, School of Education, School of Natural and Social Sciences, School of the Professions, and the Graduate School Top 5 Majors: Business, Elementary Education & Reading, Technology, Criminal Justice and History 162 undergraduate programs with 11 honors options 60 graduate programs, including 17 post-baccalaureate teacher certification programs Medium-sized academic library Sole library for the campus 675,000 print books, over 200,000 e-books, and access to over 57,000 unique electronic and print journals Open 98 hours each week during regular semesters Two extended-hours facilities, StudyQuad and QuietQuad, which are open and staffed 24/7 during regular semesters Individual and group study spaces Teaching space Café and numerous lounge areas http://www.flickr.com/photos/ehbutler/sets/7215762 9236148607/ Statistics, statistics, and more statistics… National Center for Education Statistics (NCES) Academic Libraries Survey Used for benchmarking to peer groups and the SUNY cohort Staffing, expenditures, collections, ILL, circulation, instruction, gate count, hours of operation ACRL Statistics RefAnalytics (LibGuides) – reference stats. Electronic Usage stats. Information Commons model of library service Focus Groups re: library webpage Transformation of the library’s primary teaching space (check out Room 314!!!) A decade of LibQUAL+® http://libqual.org/ A total market survey designed to measure dimensions of perceived library quality Total Market Survey – “(inter)national” survey that permits comparisons across institutions (i.e. norms) Its dimensions and elements are common across most academic libraries A total market survey designed to measure dimensions of perceived library quality Assurance knowledge & courtesy; conveyance of confidence and trust Information Control Affect of Service Perceived Library Quality (Satisfaction) Comprehensiveness of Collections depth, breadth, age Formats Barrier-Free Access Print, digital, video, audio, etc. Availability of info. at the time of need Utilitarian Space “physical” space available for use Empathy caring, compassionate, individualized attention Responsiveness ability & willingness to provide efficient service Library as Place Community Socialization A “gathering” place Creative & Scholarly Inquiry Space Search for “LibQUAL+ procedures manual” Great source of suggestions and reminders!! (not just for LibQUAL+®) “The Team” Do not forget the IRB Develop a Theme Communicate with your Users Hyperlink to webpage Access for all (print copies; Office of Disability Serivces) Finalize e-mail samples: students, faculty/departments, campus staff, library staff Send invitation with link Library director should contact campus administrators and department chairs Send 3 to 5 reminders!! Consider future dissemination methods Tie theme to reports, charts, graphs Tie it to the theme Outreach Examples Incentives Earbuds Small gifts/prizes for winners (beware of gift cards!!) Purchased from campus bookstore: water bottles, designer wallets, travel coffee mugs, “campus themed” Distance learners might win! need to mail prizes Highlight on webpage Go where THEY are… Don’t hide in the library. Results: compared against the instrument’s national norms, Butler Library fell short of average in all 3 service areas (i.e. Affect of Service, Information Control, and Library as Place) by up to 10 percentile points As compared to the 50th percentile (average) Using these results as a guiding framework for service restructuring and departmental reorganization, Butler Library implemented a long-term plan to develop the Information Commons in an attempt to improve patrons’ perceptions of library service. 60 Percentiles Perceived Service Quality (Total) Affect of Serivice 50 40 30 Information Control 20 10 Library As Place 0 *as compared to 2003 norms 2003* In 2006 and 2009, Butler Library administered second and third collection points of LibQUAL+® data as a means of assessing the impact of the Information Commons model on users’ perceptions of library service quality. These sets of results were compared to 2003 data. 2003 Pretest 2006 Posttest #1 Information Commons 2009 Posttest #2 60 50 Percentiles Perceived Service Quality (Total) 40 Affect of Serivice 30 Information Control 20 Library As Place 10 * Comapared against 2003 Norms ** Compared against 2005 Norms 0 2003* 2006* 2009** Service Element Service Dimension Pearson r Coefficient Undergraduate Students Employees who are consistently courteous. Affect of Service A comfortable and inviting location. Library as Place Library space that inspires study and learning. Library as Place A getaway for study, learning, or research. Library as Place Employees who have the knowledge to answer user questions. Affect of Service 0.756 0.755 0.739 0.724 0.71 Graduate Students A library website enabling me to locate information on my own. Information Control Readiness to respond to user questions. Affect of Service A getaway for study, learning, or research. Library as Place Employees who have the knowledge to answer questions. Affect of Service Employees who are consistently courteous. Affect of Service The electronic information resources I need. Information Control 0.827 0.781 0.779 0.776 0.774 0.769 Reflections Ten Years Later: New initiatives & the “Library as Place” physical, virtual, cultural new programming new exhibits (e.g. a faculty publications showcase; campus and community art exhibits) workshops the implementation of a Digital Commons for scholarly works and publications the creation of a Rooftop Poetry Club (which has received extensive local and national recognition) the library’s Green Initiative a software virtualization project the library blog and newsletter. …New partners The Information Commons now partners with Student Affairs, Graduate Studies, Orientation, Instructional Resources, College Relations, Events Management, University College, the Registrar and Computing and Technology Services to provide ancillary services to the campus. …Benefits for Students Today every student has access to all the following services in Butler Library: ID cards Bus Passes Meal/Dining/Vending plans and funds Computing & software assistance and instruction Class registration assistance Advisement Research paper writing assistance (Writing Help Center) Equipment loan Specialized software assistance Google Docs assistance and instruction Library instruction And lunch!! Consider your dissemination target groups Example of a LibQUAL+® report (PDF) Who can read this?? Simplify the dissemination efforts of the survey results through data visualization “An infographic is defined as a visualization of data or ideas that tries to convey complex information to an audience in a manner that can be quickly consumed and easily understood” (Miciklas, 2012) Synonyms: Explanation graphics, data visualization, information design, information architecture What can be visualized? From the conceptual to the concrete - facts, data, ideas, subjects, issues, statistics, questions Statistics Process Ideas Chronology Geography Anatomy Hierarchy Relationships Personality We are “wired” for visual communication Infographics combine the language of the eye, with the language of the mind and we start speaking two languages simultaneously, each enhancing the other (McCandless, 2010) Easier to digest and understand than traditional text, numbers, tables, reports, graphs, etc. Facilitates seeing data patterns that could otherwise be scattered or obscure “Shareability” factor http://www.travelinsurance.org/oil-spills/ http://www.pamorama.net/wpcontent/uploads/2013/04/guide-to-coloremotions.gif http://bjucampusstore.files.wordpress.com/201 1/08/new-textbook-dollar.jpg http://ebookfriendly.com/wpcontent/uploads/2012/12/Ebooks-and-printbooks-can-coexist-infographic-by-TeachingDegree.jpg http://www.behance.net/gallery/LibraryInfographic/5307359 http://www.flickr.com/photos/thewikiman/612 3031527/lightbox/ http://librariandesignshare.files.wordpress.com /2013/03/new-libqual-poster-2.jpg https://magic.piktochart.com/output/3256a1df -e3a2-4c1b-957d-437a96bccbb9 Keep it simple Weave a “golden thread” from beginning of project to the end Minimize text , maximize visuals Ensure accuracy between data and the visual Make it attractive and experiment with creativity Share the experience – get input and feedback http://infogr.am http://visual.ly http://create.visual.ly http://easel.ly http://piktochart.com Eugene J. Harvey Katie Bertel SUNY Buffalo State SUNY Buffalo State Assessment Librarian Reference Librarian [email protected] [email protected] McCandless, D. (2010). The beauty of data visualization [Web]. Retrieved from http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization.html Smiciklas, M. (2012). The power of infographics: Using pictures to communicate and connect with your audiences . Indianapolis, IN: Pearson Education, Inc.