Re-Launching Nikkei Automotive and Nikkei Electronics

Report
Nikkei Automotive
Nikkei Electronics
Announcing Re-Launch
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
1
Industry Trends and the Role of Nikkei BP
2
Industry barriers to break down
•
Cutting-edge companies are breaking down barriers between industries
–
–
–
–
Denso has joined the agriculture business
Toyota engages in community-building
Toshiba has joined the atomic energy, semiconductor, and medical sectors
Hitachi supplies infrastructure to the world
•
Personnel have begun to cross industries
•
Advanced manufacturing technology is now crossing sectors
– Ajinomoto, JINS want electrical engineers
– The Electrical Engineering Department of the Tokyo Institute of Technology is
inundated with auto manufacturer personnel
– ICT vendors have joined the advanced manufacturing technology business with a view
to taking a leading role
– Advanced monozukuri technology is now used in medicine and agriculture
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
3
Electronics technology engenders
innovation across industries
Consumer electronics and PCs
Automobiles
Energy
Medicine and health care
Social infrastructure
Construction and real estate
Food and agriculture
Services and distribution
Electronics (electronics, information, communications, and control)
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
4
More auto industry stakeholders
fostering innovation with other industries
Consumers
Energy
Retail stores
Social infrastructure
ICT
Automobiles
Housing and real
estate
Electronics
Parts
Town/city
Resources and
materials
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
5
Business expansion of technology
companies
Corporate direction
Boost development
capacity
Boost business
efficiency
Global
expansion
New business
creation
Functions offered by
Nikkei BP
Information
gathering
Media
Information
dissemination
International
conferences
Personnel
training
Real development
conferencing
Network
creation
Interaction
opportunities
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
Dissemination of
cutting-edge
information
Movement
creation
Community
building
6
We support the growth of technology
Media
Nikkei Automotive: Relaunch, magazine name change, switch to monthly issue
---Taking the lead in the future of autos-Nikkei Electronics: Re-launch, switch to monthly issue, renewal---Source of innovation
Nikkei Monozukuri: Renewal
Nikkei Digital Health: Impact/PVs rise dramatically
Nikkei Technology Online: New edition launched, PV rises
B2B Owned Media Development---Supporting corporate information wars
International
conference
Real development conferences
Factory
ESCAR
ADAS
Trillion Sensor
Asia Monozukuri Conference
Open Innovation: Outsourced development
Launched in 2014 as a platform for collaboration with
other industries
Opportunities for interaction
Round table of experts
-Launch slated for 2015
-Conference between experts in other fields and clients
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
7
Magazines
Digital
health
Energy
WEB
Books/magazinebook hybrids
(“mook”)
Semiconductors
Technology
journalist group
Technical
seminars
Personnel training
seminars
International
conferences
Electronics
Development
conferences
Automobiles
Monozukuri
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
Study groups
8
A Treasure Trove
Cyber-physical systems
Industrial Internet
Industry 4.0
Robots
Artificial intelligence
Additive Manufacturing
3D printer
Machine learning Smart machines
3D scanners
Drones
Language
Open-source hardware
recognition
Terahertz
Brain chips
HMD
Social devices
Deep Learning
VR
NFC
ReRAM
Millimeter wave
AR
MRAM
Wearable technology
Wireless charging system
Organic electronics
Harvesting
Bionics
M2M
Big data
IoT
Autonomous driving/ADAS
ESCAR
Data center
Advanced storage
Automatic brake
48V
Cloud
Quantum computers
Drive assist
Automotive Ethernet
Location
Quantum annealing information
ITS
EV/pHEV
Net zero energy building
Telematics
Subminiature mobility
Mega solar
Hydrogen technology
Wind-powered electricity
HEMS/BEMS
Fuel cell
Smart maintenance
Smart city
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
9
Re-Launch
Taking the lead
in the future of automobiles
Objectives of magazine name change/switch
to monthly edition
• Magazine name change
– Expand to cover topics such as
business model changes and
market trends, maintaining
technology as the core
• Monthly edition
– Boost dissemination of
information on automobiles via
both magazine/Technology
Online
• Catch phrase
– “Taking the lead in the future of
automobiles ”
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
11
Three special attributes of Nikkei Automotive
• We help you visualize the uncertain future of the
automotive industry with three components:
– Implementing our own original technology
assessment
• Real car assessment・Disassembly assessment・Fuel
efficiency/power usage rate efficiency assessment
– Keeping an eye on the innovation that changes the
industrial structure
• Motorization, autonomous driving, big data linking
– Looking to future mobility trends from a global
perspective
• Economies of sharing, economy vehicles, and
small electric vehicles
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
Special features only available in this
magazine
• A comprehensive look at the car of 2030
• Light vehicles to lead global
competitiveness
• Steel replaced by plastics and aluminum in
vehicles
• Is Google’s automotive strategy only
about autonomous driving?
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
Encompassing all auto-industry
innovation
Software
Renewable
energy
Community
Automobiles
Smart
phones/
electronics
Government/
transport
systems
Communication
s/Big data
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
Housing
The ever-expanding auto sector
Services utilizing autos
IoT/
Big data
Economies of
sharing
Autonomous
driving
Smartphones
Automobiles
3G/4G
Traffic
information
Security/
functional
safety
Software
development
Model-based
development
ADAS
Telematics
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
Caravan driving
Automatic
dispatch
Energy
management
Nikkei Electronics Re-Launch
16
Being the source of innovation
The Creation of Smart Machines Will Transform the Structure of the IoT
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
17
In our times, all industries are interrelated
1971
Nikkei Electronics inaugural issue
2015
Nikkei Electronics Re-Launch
All industries
connected
Discrete
compon
ents
Integration
1970
1980
Digitalization
1990
2000
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
・Conversion to
electronic data
・Network creation
2010
2020
18
All-industry innovation
Personal
mobility
Smart cities
per higheed rail
c control
Farm work
robots
Nursing care
robots
HEMS
BEMS
Autonomous
driving
Telephone/
fax
Mobile
phone
Home
パソコン
electronics/PCs
Plant factory
CD
Precision
farming
Smartphones
Mega solar
EV
FCEV
メイン
Infrastructure
フレーム
management
O2O
DVD
Beacons
Drones
Di
me
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
Wearable Health
management
devices
Disaste
prevent
タブレット
Smart
House
Biological
electronics
Office
rob
Blu-ray Disc
Programmable
matter
BM
Electronics technology links all
industries
Consumer electronics and PCs
Automobiles
Energy
Medicine and health care
Social infrastructure
Construction and real estate
Food and agriculture
Services and distribution
Electronics (electronics, information, communications, and control)
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
20
Changing technology-driving products
1970⇒2020
Integrated circuits
PCs
Internet
Digital consumer electronics
Smart phones & tablets
IoT, robots, adoption of electronics
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
21
Web-and-magazine hybrids
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
22
Overview of
Nikkei Automotive and Nikkei Electronics
Re-Launch and Technology Media
—2015 Action Plan—
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Nikkei Automotive
 Magazine name changes to Nikkei Automotive as of January 2015
 Magazine will be issued monthly instead of every two months
(increased from six to twelve issues annually)
 Release date is the 11th of every month(e.g. February issue goes on
sale January 11th)
 Advertising prices will be revised as of January 2015 issue
4C1P:\420,000 →\580,000
 Current circulation/future plans:
Special features of the July and September 2014 issues (“Accidentfree vehicle testing on real cars,” and “Toyota’s three challenges”
respectively) have piqued interest in the industry, leading to greater
circulation. This re-launch is expected to reach more readers, in
addition to the core of existing readership.
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
24
Nikkei Electronics
 Magazine will be issued monthly instead of every two weeks as of
January 2015 (decreased from twenty-six to twelve issues annually)
 Release date is the 20 th of every month(e.g. February issue goes
on sale January 20 th)
 Edited pages per issue: increased from 80→120
 Advertising rates: 4C1P:¥1,056,000
(in line with current regular rates; frequency discount rate may
differ)
 Current circulation/future plans:
For the time being, circulation will likely remain at the present rate
of 28,696 copies(2013 ABC Audited Circulation), to be increased if
a broader readership is achieved.
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
25
2015 Seminars (tentative)
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2015 Seminar Themes (tentative)
Automotive
・Automatic driver assistance systems
・Autonomous driving
・Automotive Ethernet
・escar asia (auto security)
・In-vehicle software development
・In-vehicle imaging sensors
・Next-generation automobiles
・Future of the auto industry according to seven of
Japan’s largest car makers
・Future of automotive conference
・Asia monozukuri conference
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
27
2015 Seminar Themes (tentative)
Electronics
・Wearable technology
・Trillion Sensors Summit
・Power semiconductors
・Next-generation LED
・Anytime/anywhere displays
・Automotive Ethernet
・Bionic devices
・Millimeter waves
・Robots, drones, and smart machines.
Etc.
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
28
2015 Seminar Themes (tentative)
Monozukuri (design and production)
・Factory 2015 (three times annually)
・3D printing/scanning(twice annually)
・Processing technology to endanger added-value
design
・PLM(design process innovation/document
management)
・Global strategies/operating base
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
29
Re-Launch Campaign
30
Re-Launch Campaign
January-June 2015
Nikkei Automotive
January-June 2015
■Order totaling three pages
→ Upgraded to four pages
(ex. 4C1P x 3 times → Upgraded to 4C1P x 4 )
■Order totaling four pages
→ Upgraded to six pages
(ex. 4C2P x 2 times→ Upgraded to 4C2P x 3 times)
Copyright © 2014 by Nikkei Business Publications, Inc. All rights reserved.
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