The State of Mobile America Lee Rainie, Director, Pew Internet Project 3.16.12 NFAIS – Philadelphia / webinar Email: [email protected] Twitter: @Lrainie PewInternet.org.

Report
The State of Mobile America
Lee Rainie, Director, Pew Internet Project
3.16.12
NFAIS – Philadelphia / webinar
Email: [email protected]
Twitter: @Lrainie
PewInternet.org
The Very Nature of Information Has Changed
Information
was…
Information is…
Scarce
All around us
Expensive
Cheap or free
Shaped and controlled by elites
Shaped and controlled by
consumers and networks
Designed for one-way, mass
consumption
Slow moving
External to our worlds
Designed for sharing,
participation and feedback
Immediate
Embedded in our worlds
What I think I know about the rise of
mobile learning
1. Mobile connectivity is changing social and
information spaces by enhancing/enabling …
– New access points to knowledge
– Real-time information sharing
– Just-in-time searches
– Perpetual, pervasive awareness of social
networks
– Augmented reality
What I think I know about the rise of
mobile learning
2.Ubiquitous small screens are
changing attention and media
zones (including text-based
media!)
What I think I know about the rise of
mobile learning
3.Mobile connectivity is
changing public and private
space/time continuum
What I think I know about the rise of
mobile learning
4.New kinds of learners are
emerging in the digital
environment
Information is Woven Into Our Lives
Mobile is the needle, Social Networks are the thread
Mobile…
Social Networks…
Moves information with us
Surround us with information
through our many
connections
Makes information accessible
ANYTIME and ANYWHERE
Puts information at our
fingertips
Magnifies the demand for
timely information
Makes information locationsensitive
Bring us information from
multiple, varied sources
Provide instant feedback,
meaning and context
Allow us to shape and create
information ourselves and
amplify others’ messages
Overall, if you had to use one single word to describe how you feel about your cell
phone, what would that one word be?
Mobile phones – 88% of adults
327.6
Total U.S.
population:
315.5
million
2011
Mobile is the Needle: 88% of US Adults Have a Cell Phone
% in each age group who have a cell phone
Teen data July 2011
Adult data Feb 2012
Changes in smartphone ownership
80%
May 2011
February 2012
60%
46%
40%
35%
48%
41%
17%
20%
12%
0%
Smartphone
Other cell phone
No cell phone
Smartphones – 46%
56% of adults own laptops –
up from 30% in 2006
52% of adults own DVRs –
up from 3% in 2002
44% of adults own MP3 players –
up from 11% in 2005
42% of adults own game consoles
19% of adults own e-book readers - Kindle
19% of adults own tablet computer - iPad
Cell phones as connecting tools
% of cell owners
• 64% send photo or video
– Post video 25%
•
•
•
•
•
55% access social net. site
30% watch a video
11% have purchased a product
11% charitable donation by text
60% (of Twitter users) access
Twitter
2/22/2011
16
Apps – 50% of adults
Apps downloaders by age
60%
40%
56%
20%
40%
25%
11%
4%
0%
Millennials
(18-34)
GenX
(35-46)
Younger
Boomers
(47-56)
1%
Older Boomers
Silent
G.I. Generation
(57-65)
Generation (66(75+)
74)
Apps: From Superhighway to Bypass
Apps provide direct connections to information
Based on August 2011 Pew Internet Tracking Survey
Mobile health
• 17% of cell owners have used their phone to
look up health or medical information; 29% of
cell owners ages 18-29 have done such
searches.
• 9% of cell owners have software applications
or “apps” on their phones that help them
track or manage their health; 15% of those
ages 18-29 have such apps.
Mobile politics - 26% of adults used cell
phones for political purposes in 2010
•
•
•
•
•
•
•
•
14% used their cell phones to tell others that they voted
12% used their cell phones to keep up with political news
10% sent text messages relating to the election
6% used their cells to let others know about conditions at
their local voting stations on election day
4% used their phones to monitor results on election night
3% used their cells to shoot/share photos/videos about
election
1% used a cell-phone app that provided updates about
election news
1% contributed money by text message
Internet and Politics
3/9/2011
21
News and local news
All adults
84% own a cell
phone and/or
tablet computer
47% get local news
or information on
their cell phone or
tablet
Mobile local news topics
Instant action – Haiti earthquake donations
Waited one
week or more
Waited more 5%
Don't know
2%
than a day but
less than one
week
20%
Donated
immediately
50%
Waited one day
or less
23%
In-store purchasing decisions
60%
40%
20%
38%
25%
24%
22%
22%
34%
0%
Call a friend for advice
about a purchase
Look up prices online of a Look up product reviews
product you found in a
online of a product you
store
found in a store
% of all adults
% of cell owners
How Phones Function In Our Lives
% of US adult cell owners who had done each of the following in the past 30 days…
Thank you!

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