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Report
Trends & Innovation in
Lighting for Automotive
Interiors
HELLA Interior Lighting
WARDS Auto Interiors
May 2013
F-7761DE_C (2011-06)
HELLA General Overview
HELLA Group
• Partner of the automotive industry and the aftermarket for over 100 years
• Global, family-owned company with 70 locations in more than 30 countries
• Sales of € 4.8 bn., FY 2011-2012
• More than 27,000 employees worldwide, with 4,800 in Research & Development
• One of the top 50 automotive suppliers in the world and one of the
100 largest German industrial companies
Business Segments
Automotive
Lighting
• Headlamps
• Rear Lamps
• Single Function
Lamps
• Interior Lighting
• Lighting
Electronics
2
Aftermarket
Electronics
• Body Electronics
• Energy
Management
• Driver Assistance
Systems
• Sensors
• Actuators
Aftermarket & Garages
Product Range:
Services:
• Lighting
• Sales Support
• Electrics
• Technical Service
• Electronics
• Thermal
Management
• Garage Equipment
Special Applications
Special OE
Industries
• Original Equipment
• Street Lighting
for Commercial
Vehicles, e.g.
Buses, Caravans,
Heavy Duty
Machinery with
Lighting and
Electronics
• Airport Lighting
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
• Interior Lighting
• People Counter
Trends in Ambient Mood Lighting
History
Ambient door lighting
Theater lighting
2001
Mass-market ambient application
Proximity Sensing
2006
First advertised ambient feature
Cockpit wrap-around
2005
Warm white ambient & cool white task lighting
2009
4
Glass roof & reflection
2012
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
Trends in Ambient Mood Lighting
Latest Applications – Indirect Lighting
Homogeneity – Improved Refinement : B-Segment Vehicles
2-Color Strategy Becoming Prevalent
5
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
Trends in Ambient Mood Lighting
Latest Applications: Direct Lighting, Major OEM - Mass Global Production
Homogeneity – Improved Refinement: B-Segment Vehicles
2-Color Strategy Becoming Prevalent
6
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
Trends in Ambient Mood Lighting
Latest Applications - Backlighting
Secret “Till-lit” Pattern Complements Unique Interior Theme
Low Cost Vehicle Leveraging ‘Light Box’ Technology
7
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
HELLA Research
Connections Between Feelings And Color
Most Pleasing/Most Calming
Increasing preference to ‘mint green’ with age
Polar – ‘love/hate’
Exciting/Boldest
Pleasing/Slightly Calming
Blue preferred by men
8
Pleasing/Bold
Amber preferred by women
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
Trends in Ambient Lighting
First HELLA RGB Application In Europe
 Premium luxury segment
 Touch screen HMI interface
 10 RGB calibrated colors
 Injection-molded light guides
• Floor Console RGB surround (front
& rear)
• RGB Door map pockets (front &
rear)
9
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
Trends in Ambient Lighting
Second HELLA RGB Application In Europe
 Compact car segment
ALCM
 RGB foot well lamp &
RGB door pin spots
 LED Modules are color
& intensity calibrated
 Instrument panel
decorative film
backlighting
 LIN Control Module to
manage customer
inputs and vehicle
lighting outputs
10
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
Cost Efficient Solutions For Every Segment
LED Module - Technology Evolution
Programmable “storybook”
effects are possible
Function
1 color
2 color
RGB
RGB/LIN
RGB/LIN +
fixed address
RGB/LIN +
auto-address
Number of
Colors
1
2
Infinite
Infinite
infinite
infinite
Basic color
branding
Color branding
+ ‘white’
Mood lighting
Color harmony
&
‘white’
possible
from RGB
Individual
node control
for color &
intensity
Common part
for all node
locations
Advantage
Color accuracy limited by component selection
and production tolerances
Color tuning
Architecture integration
Control
11
Exact colors with microchip calibration
- temperature compensation etc
… lower cost
Separate controller …. higher flexibility
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
Cost Efficient Solutions for Every Segment
New Innovation Potential
Pre-packaged OEM functions
- Reinforce Branding
- Set scenery/experience
Ambient Lighting Module
Unique
Controller
(ALCM)
LIN
input
RGB
Self
Color &
Addressing
Intensity
Effects
Or customizable by end user
- Personalization
- Selectable scenery
13
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
Innovation Potential for Ambient Lighting
Storybook: The Future is Here!
Cell Phone Applications
Downloadable Color Schemes
Vehicle Warm-Up
Remote Start
14
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
Innovation Potential for Ambient Lighting
Focus On Safety And Comfort
Driver Assistance
Safety
Rain/Light Sensor
15
Comfort
Heating
Modules
Memory Seat
Modules
Car Access &
Start Systems
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013
Body Control
Modules
Innovation Potential for Ambient Lighting
We Started It - Ambient Lighting, Since 2001
Innovative Interior Lighting– How Would You Tell Your Story?
16
WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

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