Channel 5 Display ad specs

Report
Rate card
CPM rates for advertising across our websites
Ad format
Channel 5
Gadget Show
Milkshake
Leaderboard
£6 CPM
£6 CPM
£3 CPM
MPU
£6 CPM
£6 CPM
£3 CPM
Masthead/Billboard
£14 CPM
£14 CPM
£7 CPM
Halfpage/Double MPU
£12 CPM
£12 CPM
-
Homepage Takeover
£2,500 per day
-
-
Homepage Takeover
(during Big Brother)
£3,500 per day
-
-
-
£2,000 per day
-
£15 CPM
£15 CPM
-
Site takeover
Reskin
All advertising submitted to Channel 5 must comply with the CAP Code: http://bcap.org.uk/The-Codes/CAP-Code.aspx
Creative is required ten working days before campaign start date.
All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions .
Channel5.com
Display formats and technical specs
Ad formats
Leaderboard
728x90
MPU
300x250
Expandable Leaderboard
728x90 (start)
728x315 (maximum expansion)
Expandable MPU
300x250 (start)
450x500 (maximum expansion)
Masthead/Billboard
970x250
Halfpage/Double MPU
300x600
Reskin/Takeover
Please see pg. 6
Additional details
File formats
gif, jpeg, png, swf (with gif back-up
file) and 3rd party tags
Flash
Flash (swf) files must include a
ClickTAG (see pg. 8)
Maximum creative weight
40kb (excluding 3rd party tags)
Further spec guidelines
http://www.iab.net/guidelines/5086
76/508767/displayguidelines
All advertising submitted to Channel 5 must comply
with the CAP Code:
http://bcap.org.uk/The-Codes/CAP-Code.aspx
Creative is required ten working days before
campaign start date.
All creatives are subject to Channel 5 approval.
Please refer to Channel 5’s standard terms and
conditions.
The Gadget Show
Display formats and technical specs
Ad formats
Leaderboard
728x90
MPU
300x250
Expandable Leaderboard
728x90 (start)
728x315 (maximum expansion)
Expandable MPU
300x250 (start)
450x500 (maximum expansion)
Masthead/Billboard
970x250
Halfpage/Double MPU
300x600
Reskin/Takeover
Please see pg. 6
Additional details
File formats
gif, jpeg, png, swf (with gif back-up
file) and 3rd party tags
Flash
Flash (swf) files must include a
ClickTAG (see pg. 8)
Maximum creative weight
40kb (excluding 3rd party tags)
Further spec guidelines
http://www.iab.net/guidelines/5086
76/508767/displayguidelines
All advertising submitted to Channel 5 must comply
with the CAP Code:
http://bcap.org.uk/The-Codes/CAP-Code.aspx
Creative is required ten working days before
campaign start date.
All creatives are subject to Channel 5 approval.
Please refer to Channel 5’s standard terms and
conditions.
Milkshake
Display formats and technical specs
Ad formats
Leaderboard
728x90
MPU
300x250
Skyscraper
120x600
Reskin/Takeover
781x425
Additional details
File formats
gif, jpeg, png, swf (with
gif back-up file) and 3rd
party tags
Flash
Flash (swf) files must
include a ClickTAG (see
pg. 8)
Maximum creative
weight
40kb (excluding 3rd
party tags)
Further spec guidelines
http://www.iab.net/guide
lines/508676/508767/di
splayguidelines
All advertising submitted to Channel 5 must comply with the CAP Code: http://bcap.org.uk/The-Codes/CAP-Code.aspx
Creative is required ten working days before campaign start date.
All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions .
Reskins and Takeover
CPM rates for advertising across our websites
RESKIN SPECIFICATION
Dimensions
1280x650
Top margin
110 pixels
Left/Right margin
170 pixels
Maximum creative weight
100kb
File format
gif, jpeg or png
ADDITIONAL DETAILS
•
Reskins must have a single background colour or fade to a single
block colour on all sides.
•
White and grey must not be used as the dominant background
colour
•
Text must not appear in the centre of the top margin as this will
be obscured by the leaderboard
•
Creative must be supplied ten working days before campaign
start date.
•
All creatives are subject to Channel 5 approval. Creative
amendments may be required.
•
A transparent template of the Channel 5 website can be
downloaded by double-clicking the PNG icon below.
PageSkin
Rich Media skins from InSkin
PageSkin™ is an interactive online display
ad format that wraps around the entire
webpage on Channel5 and The Gadget
Show.
This dynamic and high-impact format
dominates the web page without disrupting
the user experience. With scrolling sides to
keep the advertiser’s message in the user’s
eye line as they scroll the page this format
offers a viable alternative to traditional static
reskins.
PageSkin Plus™ allows advertisers to
display a larger branding message at the top
of the page with the ability to embed video or
interactive content within the skin.
PageSkin™ is compatible with both
traditional desktop/laptop web-browsers and
tablet devices.
The majority of PageSkin™ ads will be built
by the PageSkin™ Media Design team. A
visual brief, fonts, logos and any images will
need to be provided.
For more information on this enhanced
format please contact the sales team.
Flash files
Rich media specifications
How to assign a clickTAG for Flash v7-10 using ActionScript 2.0
A clickTAG is a parameter used in Flash banner ads. The parameter is a variable that defines the destination
URL. The clickTAG enables the ad server to gain metrics such as the amount of clicks and impressions enabling
advertisers to evaluate how effective the ad campaign has been
To properly track clicks with a flash ad, the original source file (.fla) must be prepared to receive click-through
parameters. Destination URLs must not be hardcoded into the ad as this will prevent click tracking.
The code below will allow the adserver to dynamically assign a destination URL to the ad:
on (release)
{
getURL (_root.clickTAG, "_blank");
}
1.
2.
3.
4.
5.
6.
Edit the .fla file
If the whole file is meant to be clickable, a transparent button should be placed on the top layer of the SWF.
A clickable flash object such as a button or “hitarea” in the flash movie clip will require some actionscript
attached to it.
Associate the on (release) event with that object.
Place the clickTAG actionscript (listed above) as the instructions for the “on(release)” event.
Make sure to check off the "Expression" checkbox for the URL field that is the variable for the getURL
actionscript function.
Contact Us
How to get in touch
Sales
Ad Operations
Gareth Jones
Head of Digital Sales
T: 0208 612 7021
E: [email protected]
Please send all copy and rotation instructions to
[email protected]
Emma Jewitt
Digital Sales Manager
T: 0208 612 7503
E: [email protected]
Aimee Goldsmith
Operations Controller
T: 0207 098 2861
E: [email protected]
Chris Mills
Digital Sales Manager
T: 0208 612 7298
E: [email protected]
Lee Martin
Operations Manager
T: 0208 612 7544
E: [email protected]
Frankie Hall
Digital Sales Assistant
T: 0208 612 7924
E: [email protected]
Christel de Haan
Traffic and Analytics Executive
T: 0208 612 7782
E: [email protected]
Olivia Katilov
Traffic and Analytics Assistant
T: 0208 612 7546
E: [email protected]

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