Customer Retention Shouldn*t Be A Dirty Word

Report
Customer Retention Shouldn’t Be A
Dirty Word
Ken Schwartz
Ken Schwartz | InMarketSolution | President | [email protected]
Ken Schwartz | InMarketSolution | President | [email protected]
Ken Schwartz | InMarketSolution | President | [email protected]
Ken Schwartz | InMarketSolution | President | [email protected]
Rules
1. Segmentation
2. Frequency
3. Relevance
4. Maintenance
= Right Consumer at Right Time With Right Offer
Ken Schwartz | InMarketSolution | President | [email protected]
Segmentation
Ken Schwartz | InMarketSolution | President | [email protected]
Who is Your Customer?
Ken Schwartz | InMarketSolution | President | [email protected]
Married?
Ken Schwartz | InMarketSolution | President | [email protected]
Kids?
Ken Schwartz | InMarketSolution | President | [email protected]
Occupation?
Ken Schwartz | InMarketSolution | President | [email protected]
Hunter?
Ken Schwartz | InMarketSolution | President | [email protected]
Fishing, Boating, RV?
Ken Schwartz | InMarketSolution | President | [email protected]
Financial Ability?
Ken Schwartz | InMarketSolution | President | [email protected]
Example
From: Your Local Dealership
To: Bob, DMS Customer
Re: Why Hunters Need Extra Care Maintaining Their Vehicle
Dear Bob,
Hunting season is fast approaching, and we here at Your Local
Dealership want to help you get prepared. As avid outdoorsmen
ourselves, we understand that safety comes first. One overlooked
item is maintaining your transmission. This article in Field & Stream
explains why:
http://www.fieldandstream.com/articles/hunting/2009/10/simpleguide-maintaining-and-upgrading-truck-transmissions.
While you are preparing for this season’s successful hunting trips,
please don’t forget that Your Local Dealership is your one stop shop
for roof racks, cargo baskets, rubber mats, snorkel exhaust, and
more!
Your Local Dealership wish you a safe and successful hunting season!
Ken Schwartz | InMarketSolution | President | [email protected]
Segmentation
Ken Schwartz | InMarketSolution | President | [email protected]
Getting the Open
Ken Schwartz | InMarketSolution | President | [email protected]
Tick, Tick, Tick
Ken Schwartz | InMarketSolution | President | [email protected]
Annoying?
Ken Schwartz | InMarketSolution | President | [email protected]
Keeping Content Fresh
Ken Schwartz | InMarketSolution | President | [email protected]
Ken Schwartz | InMarketSolution | President | [email protected]
Tracking
Ken Schwartz | InMarketSolution | President | [email protected]
Likely to Purchase
Ken Schwartz | InMarketSolution | President | [email protected]
Rules of Engagement
Issue
Rule
How often do I send the Email to
an in market consumer?
Twice a month
What should the creative look
like?
Cars, Price, minimum content.
Big buttons driving to inventory
What should the subject line say? <City><Dealer Name><Event>
What cars should I market?
Consult enhanced data
Ken Schwartz | InMarketSolution | President | [email protected]
Creative Development
Ken Schwartz | InMarketSolution | President | [email protected]
Subject Line
Delray Beach Ed Morse Cadillac Sales Event
* Limit subject lines to 40 characters or less
Ken Schwartz | InMarketSolution | President | [email protected]
Ken Schwartz | InMarketSolution | President | [email protected]
Putting it All Together
Ken Schwartz | InMarketSolution | President | [email protected]
Contact Info
Full Name:
Ken Schwartz
Company:
InMarketSolution
Job Title :
President
Email:
[email protected]

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