Library Marketing Efforts in the Eastern Cape Paper presented by

Robert Pearce (Mr)
Director: Library & Information Services
Nelson Mandela Metropolitan University
To the Organizers
Thanks for the Invitation
When I was requested by the Organizers to talk about Public Library
Marketing Efforts in the Eastern Cape, I decided to widen the topic and
include all types of Libraries, namely Public, University, Special and School
Libraries. I wrote to the Librarians thus:
Dear Colleagues
Do you have any information about Marketing efforts in your Libraries,
please forward it to me. Short Paradigm:
Eastern Cape as a Developing Society
 Eastern Cape Libraries: Public and Community Libraries Academic and
Special Libraries, SA Library for the Blind in Grahamstown.
 Library Marketing Strategies and Milestone Plans
 Marketing Budgets
 Any other information
Could I please have this information by 17 April 2013 enabling me to write
the Paper?
Only One Public Library one University Library (NMMU
Library and Information Services-obviously)
responded. I decided to look at the Eastern Cape
Libraries websites enable me to establish how they
Market their Libraries.
More on this later
Developing v/s Developed Societies and the Library and Information Services Needs
of the Inhabitants
Eastern Cape as a Developing Society
Marketing of Libraries
Aspects of Marketing environment in Developing Societies
21st Century Marketing Strategies and Techniques
Eastern Cape Libraries and Marketing
Nelson Mandela Bay Metropolitan
Fort Hare University
Walter Sisulu University
South African Library for the Blind
Eastern Cape Museums
Eastern Cape Provincial Government
Nelson Mandela Metropolitan University
LIASA Eastern Cape Marketing efforts
Way Forward
 Strategic Plan
 Examples of Online Marketing: LIASA Limpopo
 More 21st Century Marketing Strategies: 3rd Industry Symposium
Developing societies (also referred to as developing communities,
developing countries, less developed countries, rural societies and
Third World countries) usually have many of the following
 The economic conditions (such as income and economic growth)
and the infrastructure (transport, housing and hospitals) are
 the agricultural population is large;
 the social conditions (for example human nutrition) are poor;
 infant mortality is high;
 literacy is low;
 technological skills are low but technological dependence is
 There is a high population growth.
 Most of the inhabitants are peasants;
 the ethnic/cultural variety is wide;
 and the behaviour is traditional.
 On the political front, the political stability is low and the
government is authoritarian or military (Barke & O'Hare 1991:5).
Kotze (1980:22), Van Zijl (1987:142), Johnstone (1988:45-54)
and Bristow (1992:72) state the following:
 educational;
 economical;
 legal;
 political;
 cultural;
 social;
 psychological;
 spiritual;
 physiological (food);
 housing;
 health;
 literacy;
 libraries and information centres;
 networks; infrastructure;
 and ways and means to eradicate poverty, hunger, disease,
unemployment and illiteracy.
The information needs of the inhabitants can be:
 needs for development and for functioning in a developed
world (Tsebe 1985:125);
 needs related to personal existence;
 survival information needs;
 helping information needs (ie information that inhabitants
need to exercise civic and political rights);
 leisure information;
 and information which would help them to adapt to social and
cultural change (Kaniki 1995:15).
In contrast, developed societies (also called urban settlements,
westernized countries, more developed countries and First
World countries) generally have the following characteristics as
stated by Barke & O'Hare (1991:5):
 The economic conditions and infrastructure are good;
 the agricultural population is small;
 the social conditions are good;
 infant mortality is low;
 literacy is high;
 technological skills are high and technological dependence
 There is a low rate of population growth.
 Most of the inhabitants are living in industrial areas;
 the ethnic/cultural variety is small, and the behaviour is
 On the political front, the political stability is high and the
government is democratic or socialist
The needs of the inhabitants of developed societies are
mostly similar to those of the inhabitants of developing
societies if one compares the following needs as stated by
Jordaan, Jordaan and Nieuwoudt (1979:791), Kotze (1980:22)
and Van Zijl (1987:142). These needs include: physiological
needs; psychological needs; spiritual needs; security needs;
the need to belong and be accepted; self-esteem needs;
educational needs; the need for self-actualization; economic
needs; cultural and recreational needs; and the need for
According to Hodowanec (1979:219) the information needs of
the economically advantaged (i.e. inhabitants of developed
societies) range from "leisure interest, through factual type of
information required to meet everyday needs, to occupational
and/or research information needs
Some articles:
National survey casts East Cape in dismal light, 04 May 2012
Brian Hayward
THE Eastern Cape has received prominent mention in the latest
countrywide survey of households, released yesterday by
Statistics SA – but for all the wrong reasons.
According to the Stats SA General Household Survey 2011,
conducted from July to September, the province has the:
Most grant beneficiaries;
Most households without flush toilets;
Worst piped-water access;
Highest number of children not attending school because
"education is useless”;
Most pupils who receive hidings at school;
Second-highest number of households relying solely on
social grants for survival; and
Second-highest number of households without a phone.
The province has the dubious distinction of having the
highest incidence countrywide of corporal punishment at its
schools, indicated by pupils surveyed at home by researchers.
◦ "Corporal punishment was most common in the Eastern
Cape [30.2%], KwaZulu-Natal [22.5%] and Free State
[22.1%], and least likely to occur in the Western Cape where
it was reported for only 3.7% of learners,” the report said.
The Eastern Cape had the second-highest number of pupils
attending no-fee schools (71.8%), after Limpopo (89.7%).
The percentage of pupils who reported they paid no tuition
fees had increased from 0.7% in 2002 to 55.6% last year.
Of children in the province not attending any educational
institution, 18.3% of those surveyed said the main reason was
that "education is useless”.
This contrasted with 2% of Limpopo children and 6.9% of
children countrywide who gave this as a reason.
The Eastern Cape also had the highest number of grant
beneficiaries per household.
"Individuals in the Eastern Cape [38.5%], Limpopo [38.1%] and
Northern Cape [37.7%] are most likely to be grant
beneficiaries,” the report said.
"More than half of households in Limpopo [58.9%], Eastern
Cape [56.7%] and Northern Cape [55.7%] received at least one
grant compared to 28.5% of households in Gauteng and 37%
in the Western Cape.”
The Eastern Cape came out tops for poor access to water.
"Although 89.5% of South African households had access to
piped water in 2011, only 74.8% of Eastern Cape households
enjoyed such access.
"This does, however, represent a substantial improvement
over 2002 when only 56.8% of households in this province
had access to piped water.”
The province was also ahead for the number of households
without flush toilets, with 17% of households surveyed relying
on the bucket system. The national average was 5.7%.
Eastern Cape households were the second most likely to survive
solely off social grants (57.3%), after Limpopo (59.1%). In
comparison, more than two-thirds of households surveyed in the
Western Cape and Gauteng lived off salaries rather than grants.
Telecommunications were a problem, the report stated, with 16% of
Eastern Cape households unlikely to have access to either cellular or
landline services – second after Limpopo (19.3%) and an above the
national average of 9%.
The province also received mention for still having a high number of
households that relied on wood and paraffin for cooking (36%), while
the national average of electrified households had risen from 76.8%
in 2002 to 82.7%.
Rhodes University’s Public Service Accountability Monitor (PSAM)
said it was not surprised at the findings. "They are further evidence
of a province mired in political turmoil and factionalism, which
severely undermines service delivery and the constitutional rights of
the province’s people,” PSAM media and advocacy head Derek Luyt
Traditional marketing methods
Marketing is the underlying philosophy that an organization
should be customer-orientated and that its staff should work
together to achieve this focus (Adcock et al 1993:367).
Kotler and Armstrong (1989:5) state that: [m]arketing is a
social managerial process by which individuals and groups
obtain what they need and want through creating and
exchanging products and value with others.
Marketing functions include activities such as advertising,
sales, merchandising, research, product development,
distribution and customer services (Adcock et al 1993:9).
Van Dalsen (1986:55) proposed that marketing should be used
as a strategy by libraries to improve awareness of their services
amongst academics. According to Van Dalsen (1986:55), the
main aim of the marketing process is to achieve the aims of the
Since a university library is a non-profit organization, concepts
such as "sales" and "merchandising" are unlikely to be included
in its marketing philosophy.
With regard to marketing strategies applied at university
libraries the following are mostly used:
 promotion;
 library displays;
 user education and current awareness services which,
according to Thompson (1977:119), are essential in an
academic library.
advertising in newspapers or magazines;
publicizing on television, radio and Internet
Visual merchandising (an umbrella term embracing library
displays and exhibitions) is designed to draw attention to the
library's products and services (Dalton 1989:188).
The library can have permanent exhibitions in its foyer or
exhibition rooms to promote the library or highlight certain
of its sections and services. Visual merchandising can be
organized by the library or by organizations not affiliated to
the library.
User education (also referred to as library instruction, reader
instruction or library orientation [Prytherch 1995: 665]) includes any
type of library skills or awareness programmes, for example:
 audio-visual programmes on the library;
 library tours;
 provision of literature on the library's services and activities;
 visits to academic departments; and informal lectures on the library.
Libraries use current awareness services to keep their users up-todate with the latest information in their subject fields.
Some examples of current awareness services are:
 selective dissemination of information,
 circulation of current issues of periodicals,
 electronic transfer of contents pages of periodicals,
 alerting bulletins,
 lists of new acquisitions,
 library promotion and displays and distribution of publishers'
As alluded to under the characteristics of Developing
Societies where: literacy is low; technological skills are low
but technological dependence is high, and networks and
infrastructure are mostly non-existent
This is the environment that Libraries in Developing Societies
are faced with daily which will severely influence their
marketing efforts
Also electricity and Bandwidth Shortages will have an
influence on the use of 21st Century Technology
-Valuable Book-Found on GOOGLE Books
St. Martin's Press, 1984 - 259 pages.
In this unique collection Kindra has assembled
original articles on the role of marketing in
Combining classic, traditional marketing
methods with newer techniques made
possible by the Internet and social
networking media can help companies tailor
their marketing strategies for success in
today’s world.
By Heather Clancy
When it comes to your channel marketing strategy, the days
of relying solely on word of mouth are over.
The rise of social networks and sophisticated digital
marketing platforms has rewritten the channel marketing
strategy rules, even for technology solution providers that
still haven’t created a formal marketing plan.
Increasingly, businesses are shaping their opinions about
their various technology options long before an IT services
firm ever makes contact with a decision-maker.
Step 1 Structuring your strategy
Step 2 Understanding your ecosystems
Step 3 Defining your future
Step 4 Targeting
Step 5 Proposition
Step 6 Getting new customers
Step 7 Keeping customers engaged and loyal
Social media marketing refers to the process of gaining website
traffic or attention through social media sites.[1][2]
Social media marketing programs usually center on efforts to
create content that attracts attention and encourages readers to
share it with their social networks. A corporate message spreads
from user to user and presumably resonates because it appears
to come from a trusted, third-party source, as opposed to the
brand or company itself.[3] Hence, this form of marketing is
driven by word-of-mouth, meaning it results in earned media
rather than paid media.[4]
Social media is a platform that is easily accessible to anyone with
internet access. Increased communication for organizations
fosters brand awareness and often, improved customer service.
Additionally, social media serves as a relatively inexpensive
platform for organizations to implement marketing campaigns.
Using Social Media and Traditional Methods
Mobile phones and other Mobile devices as Marketing tools (Cellphones;
SMS messages as reminders that you have Library Fines; Books are late;
books have arrived in Library=Airpac?)
Online LIS Webpages
Bill Boards (used by Companies and promotion of sports events and
music festivals
Undergraduate advertising campaigns
Two undergraduate advertising campaigns were run during 2012,
promoting respectively the Open Day and the closing date for
undergraduate applications. The two campaigns were linked by the
shared idea and theme of NMMU as the ideal place to realise career
dreams. The theme also set the tone for advertisements and other
forms of marketing communication media.
Although these campaigns targeted specific audiences aiming either to
inform, remind or to call to action, they simultaneously increased brand
The media mix consisted of a variety of communication channels,
including print media (newspapers and magazines), broadcast media
(radio), electronic media (websites, web banners and video productions),
social media platforms (Twitter and Facebook) and display media
(billboards, posters, flyers and shopping mall exhibitions in PE, East
London and George).
The campaigns were also supported by competitions and information
sessions to the broader public.
The Open Day campaign promoted the event as the ideal
opportunity for prospective students to discover all the
various study options at NMMU
The annual undergraduate campaign conveyed a strong
message to apply in time before the closing date of 1 August
to ensure admittance to the study programme of choice. The
campaign was followed by a mini advertising campaign which
served as reminder of the late closing date on 5 December.
Student recruitment advertising included the placement of
advertisements, advertorials (additional editorial content) and
articles in the following media.
Frequency of placement was obviously dictated by costs and
available budget.
Newspaper advertising:
The following newspapers were included in the media mix during
advertising campaigns.
Eastern Cape:
The PE Herald – circulation 21 600
Die Oos-Kaap Burger Jip (weekly youth supplement) – circulation 16
Weekend Post (major regional weekend newspaper in EC –
circulation 24 510)
Western Cape:
Die Wes-Kaap Burger – circulation 45 000 (western regions of
Cape Times (ad in bursary and scholarship supplement)
Kwa-Zulu Natal
The Mercury (Kwa-Zulu Natal) – leading newspaper in province;
circulation of 35 000
The Witness (Pietermaritzburg and inlands of KZN) – circulation
Community papers:
Eastern Cape:
 PE Express (Port Elizabeth) – free newspaper; circulation of 90 000
 PE Express Indaba (Port Elizabeth townships) – free newspaper; circulation of
40 000
 Zithethlele (Port Elizabeth) – free English/Xhosa community newspaper handdelivered to 20 000 commuters fortnightly in Nelson Mandela Bay)
 UD News (Uitenhage, Despatch, Sundays River Valley) – free newspaper;
circulation 30 000
 Mthatha Fever (Port St Johns, Mthatha, Libode, Ngqeleni, Tsolo, Qumbu and
Mt Frere) – circulation 60 000; news in Xhosa and English
 Uvo Lwethu Fever (Bizana, Flagstaff, Lusikisiki, Ntabankulu, Mount Ayliff,
Mount Frere and Port St Johns – circulation 20 000; news in Xhosa and
 Isolomzi Fever (Cala, Dutywa, Butterworth, Centani, Elliotdale,Ngcobo,
Tsomo, Nqamakwe, Willowvale, Cofimvaba and Elliot – circulation 20 000;
news predominantly in Xhosa
Note: Fever community newspapers are also Media24
community papers, similar to PE Express and UD News.
Go & Express (East London, Beacon Bay and Gonubie) – circulation 30700
Community papers:
Western Cape:
 Knysna/Plett Herald – circulation 4 300
 George Herald (weekly local community newspaper distributed in
the Garden Route area; circulation19 000 per week.
 Mosselbay Advertiser (weekly community newspaper covering
Mosselbay area, Dana Baai, Great Brak River, Hartenbos, George
and Albertinia – circulation 8 274
 The/Die Hoorn (weekly newspaper in Oudtshoorn)
 Limpopo Mirror – targeting Thohoyandou, Louis Trichardt,
Sibasa, Tshakhuma, Shayandima, Elim, Musina, Malamulele,
Levubu and Giyani – circulation 10 860
Kwa-Zulu Natal:
 South Coast Herald – targeting Port Shepstone area (news in
English and Zulu) – circulation 18 500
Careers Unlimited (approved by the Department of Basic
Education as a teachers resource guide and is use extensively
by teachers as a textbook during Life Orientation classes.
Distributed to all high schools throughout SA by the various
DoE district offices)
The Bursary Register (This booklet provides everything you
need to know about bursaries, scholarships and loans in
South Africa.)
Science, Engineering & Technology Careers (free placement
for Science and EBEIT faculty)
CareersSA (publication distributed at all universities’ graduate
careers fairs)
SA Schools Collection (printed and on-line educational guide
showcasing top SA schools)
Independent Education (official magazine of Independent
Schools Association of South Africa)
Future Guide 2013 (Rocking Future Careers
Road Show supplement)
Fly Magazine Port Elizabeth (popular printed
and on-line teen magazine in Port Elizabeth)
High School Buzz (on-line teen magazine)
Due to costs involved the use of broadcast media, such as radio, was limited to the
two undergraduate advertising campaigns and a few interviews.
Open Day advertising campaign:
 Algoa FM
Footprint: 846 000 listeners in Eastern Cape; 20 placements
between 30 April to11 May.
 Umhlobo Wenene
Footprint: 4.8 million listeners in seven provinces, including Eastern
Cape, Western Cape, Gauteng, KZN, Free State, North West, Northern
Cape and Mpumalanga; 6 Live reads between 30 April and 5 May.
 Eden FM
Community radio station in the Klein Karoo / 200 000 listeners; 12
live reads and on-campus live broadcast during Open Day event.
Undergraduate closing date campaign:
 5FM
54 ad slots of 30 seconds each. Broadcast over three weeks.
 Eden FM
Bi-weekly interviews.
Monthly interviews on RSG Landbou (George Campus)
Open Day campaign adverts on NMMU website
Dream-starter website to promote closing date campaign
Communication via NMMU Facebook and Twitter and
YouTube channel
Examples: NMMU LIS Website
Focus area
 E-research – to establish an effective online research
environment that supports research activity in the university
and encourages collaborative research, data archiving and
data sharing within NMMU and external partners
Online Catalogue
Contact us
Faculty librarians
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Suggestions and comments
Training sessions
Mr Robert Pearce and Dr Mamphela Ramphele at the launch of the Northern Areas People Development Initiative
Mr Robert Pearce and Dr Mamphela Ramphele at the launch of the Northern Areas People Development Initiative
("NAPDI") Dr Ramphele is the former Vice-Chancellor of the University of Cape Town and currently an Activist for
Social Change and Development. She was the guest speaker at the launch. NMMU VC, Professor Swartz, is a patron
of NAPDI NAPDI's main objectives are To be A Voice within the Community, An Enabler of community empowerment,
Mobilizer of people and resources, A Catalyst for change. It’s values are based on a civil society movement
promoting volunteerism in a culturally diverse and inclusive community that makes a difference.
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Nelson Mandela Metropolitan University
Telephone: 041-504 1111 | Fax: 041-504 2574 / 2731
E-mail: [email protected]
PO Box 77000 | Nelson Mandela Metropolitan University
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Rhodes University Library
Artillery Road
Grahamstown, Eastern Cape, 6140
South Africa
+27466038436; library
Web site:
Catalog URL:
Elsewhere: lib-web-cats (Library Technology Guides)
Description: Rhodes University Library is an Academic library. This library is
affiliated with Rhodes University. The collection of the library contains
400,000 volumes. The library circulates 144,000 items per year. The
library serves a population of 7,000 students, faculty and staff.
Added by: Discus. Contacted: Not contacted. Venue ID: 70450
University of Fort Hare - Contact Details
University of Fort Hare Private Bag X1314 Alice, 5700. Eastern
Cape, South Africa. Tel: +27 40 602 2256 ...
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The University of Fort Hare is hosting a Book Launch, Prickly
Pear: A social History of a plant in the Eastern Cape, on
Wednesday 28 March 2012, at the Alice ...
Walter Sisulu University for Technology and Science
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through the merger of the former Border Technikon, Eastern Cape
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South African Library for the Blind (SALB)
The South African Library for the Blind (SALB) contributes to the quality of life of printhandicapped people encouraging independence through access to ...
Contact us
About Us
address details Postal Address PO Box 115 Grahamstown Eastern ... history The Library serves a specific constituency and ...
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National Book Week
Welcome to The South African Library for the Blind Online ...
National Book Week: The SALB sponsored the Nkosinathi ...
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Reading for leisure, information and education
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MARKETING EFFORTS Nelson Mandela Bay Metropolitan Municipality
The NMBMM do not have a marketing budget, and since we did not have one we have
recently developed a library promotional DVD that talks to all the services offered by our
libraries. The DVD has been circulated at clinics and Municipal pay points and at all
libraries. They play it on their TV screens daily for people to know what we offer.
It is through our programmes and activities that we advertise ourselves in community radio
stations and Television of which we contact them through our municipal communication
department, the little bit of funding we have is used for programmes where each library
creates a programme for their community. If funds were available It would actually be good
to have these programmes culminating into a one big event that would market libraries.
We recently embraced the National Book Week event that will be taking place for the
second time in the City. Libraries are participating in the National Book Week initiative
together with South African Book Development Council to provide a platform for the Nelson
Mandela Bay community to promote and showcase their creative ability and also to promote
access and use of reading material in a way marketing and bringing awareness to our
East London 5200
South Africa
Tel. 043 705 9111
A City growing
with you
East London Central Library
(043) 722-4991
Vincent Library
(043) 726-2534
Cambridge Library
(043) 727-9000
Greenfields Library
(043) 736-1700
West Bank Library
(043) 731-1547
Parkside Library
(043) 722-8941
Buffalo Flats Library
(043) 733-8020
Gompo Library
(043) 733-1116
Gonubie Library
(043) 705-9737
Beacon Bay Library
(043) 748-1451
Braelyn Library
(043) 741-2031
Mdantsane Library
(043) 760-0800
Kidds Beach Library
(043) 781-1935
King Williams Town Library
(043) 642-3391
Breidbach Library
(043) 644-1122
Schomville Library
(043) 604-8399
Berlin Library
(043) 685-2155
Mobile libraries
(043) 722-4991
Umtata Public Library
Owen St
Umtata, 5100 MAP IT
South Africa
Voice: +27 47 501 4197
South Africa • Eastern Cape • Mthatha
(Umtata) Directory :: Home Page /
Mthatha (Umtata) Local Community
• Library Services
• Local Council - Municipality
• NGO's & Community Volunteering
• Schools - Pre-Primary to High School
• Sports and Social Clubs
• Universities and Technical Colleges
Mthatha (Umtata) Library Services
East London Museum Library
Duncan Village in the 1980's
The library has
received images of
Duncan Village in the
1980's from the
Museum Human
Scientist, Mr. Zuko
Blauw. The images are
by courtesy of The
Daily Dispatch.
posted by East London
Museum Library @ 6:13
AM 0 comments
08, 2005
From our files: A brief
history of East
London Museum
The East London Museum was established in 1921 when the Mayor of East London, Captain Neale, called a meeting on July 19
to discuss the establishment of a museum in the city. A Museum Society was established. Dr. R.J. Rattray, headmaster of
Selborne College and a trained botanist, was appointed as President of the Society. The Society collected money and specimens
and ran a one-room museum in temporary quarters above the X.L. Tea Rooms in Oxford Street. In 1925 the Society was granted
land on the Selborne Estate by the East London Municipality. The museum was officially opened on 26 September 1931. In
December of that year, Miss Marjorie Courtenay-Latimer was appointed as Curator of the museum (the name of this position
was changed to Director in 1945). The museum remained a one-woman museum (except for cleaners and a gardener) until
1953, when a typist-bookkeeper was appointed.
By the end of the Second World War in 1945, the museum was filled with collections and displays. A new site was obtained and
the nucleus of the present museum was officially opened to the public on 28 November 1950. Further extensions have
subsequently been added in 1963, 1967, 1982 and 2005.
Highlights of the museum's activities:
The excavation of a large fossil reptile skull and skeleton: Kannemeyeria Simocephalus formerly known as Kannemeyeria
Wilsonii near Tarkastad between 1934 and 1936;
The discovery of the coelancanth in 1938;
Trace-fossil footprints found in the sandstone rock-face near Nahoon Point, in 1964.
Core holdings:
Natural history collections, which includes Mammalia, Malacology, Reptilia, Ornithology, Pisces and Botany.
Cultural and human history collections, which includes beadwork, German Settlers, British Settlers, The Southern Nguni and the
Maritime history, which includes the exploration voyages, shipwrecks, salvaging and East London Harbour.
posted by East London Museum Library @ 10:29 PM 7 comments
MONDAY, APRIL 11, 2005
Gamely House
Wonderful to see the fine article written by Henrik
Dreboldt on Gately House in the Saturday Dispatch of
9th April 2005. According to the article Gately House
is one of East London's best kept secrets. The head of
East London Museum, Mr. Mcebisi Magadla, is not
satisfied with the number of visitors to Gately House.
Mr. Magadla indeed would like to see more people
visit Gately House. The article further says that the
public has'nt entirely forgotten Gately House. Many
students still contact the museum to get photos and
to study the library's records on the house.
Thank you Henrik and Daily Dispatch for bringing this
historical landmark under the attention of the public.
posted by East London Museum Library @ 2:17 AM
Google Search 4 April 2013
Times (6/6/2011) reports that only 21% of public schools have
libraries, according to the Department of Basic Education.
Limpopo, the Eastern Cape and Mpumalanga, the provinces
performed worst in the 2010 matric exams, have the fewest
libraries in relation to the number of schools.
May figures said only 7.5% of Limpopo's 3924 schools, 9.7% of
the Eastern Cape's 5676 schools and 17.3% of Mpumalanga's
1868 schools had libraries.
In the North West 321 of 1674 schools have libraries. More than
half the schools in Gauteng - 1191 of 2031 - and the Western
Cape - 775 of 1464 - have libraries.
These figures are "scandalous", according to Prof Genevieve Hart,
of the University of the Western Cape's department of Library and
Information Science.
POSTED BY INGRID THOMSON, 06/06,2011 @ 08:28
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Walter Sisulu University
Private Bag X3182
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PAGLIC Eastern Cape
 No marketing plan
*Strategic Plan-2013
Marketing &
Develop a marketing and
communication plan
Strengthen existing
marketing and
communication channels
Draw communication
procedures manual
Marketing activities for
the whole year
Marketing brochures
Procedures for
[email protected] on behalf of; Maropene Ramabina [email protected]
1ST QUARTER 2013 NEWSLETTERS Editor’s comment
The annual South African library week presents practitioners in the field with an opportunity to pause for a
moment and consider giving back to the community in order to continue with their tradition of
highlighting and raising the profile of libraries.
It this edition of our newsletter, we believe that we have succeeded in carrying out this responsibility of
developing a reading culture and promotion of education through books. As the 2013 theme of the SA
Library Week celebration indicates, we have, in partnership with the University of Limpopo Library and
various stakeholders, made a donation of books as a part of our community outreach and celebrations.
Read a full story on page 6-9
Most importantly, the LIASA Limpopo Branch Chairperson, Maropene Ramabina, outlines the organisation’s
2013 plans. In his message, Ramabina explains that members have to be united to increase the LIASA
membership and ensure that we remain united as we mount on challenges. Read more on page2-3
Mr Ben Mphahlele could not have been truer; he tells our members to help cultivate reading culture in our
communities. It is indeed our duty to develop various communities through knowledge that originates
from books. Mphahlele provided his counselling as we presided over the first general meeting. Full story
on page 4
Until our next edition enjoy your copy!! 2
This is the first time that I am writing to you in my capacity as the Chairperson of
LIASA Limpopo 2012 – 2014. I congratulate and welcome all members of the new
Branch Executive Committee and Interest Group Committees in office for the term
2012-2014. Thank you for making yourself available to serve the Branch and the
profession. In the same breath, we take this opportunity to thank our employers for
allowing and supporting us in our journey to continue building the Branch. I want to
recognise Branch members for trusting the new team to provide leadership in our
We are indeed fortunate that we will be able to build upon a very strong foundation
that has been put in place by the leaders of the Branch that went before us. I am
taking this opportunity on behalf of the branch to thank and congratulate the
previous Chairperson of the Branch, Ms Mercy Mokgele, and her team for the job they
have done during their term. Our objectives for our two-year term, including the
Ø To make our Branch competitive.
Ø To grow membership in the province, especially within the FET Sector.
Ø Visibility through Marketing and advocacy.
Ø To form a good partnership with relevant stakeholders.
For these to be achieved, we will need strong, dedicated, committed and capable members in the
BEC to take our Branch forward. This is not an individual journey but a collective. We will need
support from the Branch Members and our employers and colleagues to build and advance the
interest of the Branch.
This is our first BEC newsletter; this newsletter is for the Branch, not for the Executive Committee.
We encourage our members to make contribution. Send your inputs, stories, advice, and ideas etc.
to the Branch PRO. The branch has planned a host of activities such as meetings, social
gatherings, and workshops, among others.
We are encouraging our members to attend branch meetings to interact and share ideas. The
Branch has have created a blog and Facebook page to maximise communications and lessen the
gap between our members. The pages can be accessed through the following links: &
As our customary occasion, LIASA celebrated the South African Library Week from 16-23 March
2013. The branch’s celebrations were held at Rivubye High School at Elim Valdezia and Masealama
Community Library. During these celebrations, donations were made to these two organisations,
centred around the theme “Educate Yourself @ Your Library”.
The BEC is ready to take on the challenges faced by our Branch. Contact Details of BEC Members
are available on the branch blog. Branch members are welcomed to contact us. In the words of the
previous Chairperson, Mercy Mokgele, ‘Limpopo Branch is going places and it will grow stronger
as we work together and support communities we serve. We should all be proud of being LIASA
members and serve the Association with pride to make it a success.’
Maropene Ramabina
The Branch was privileged enough to have a seasoned motivational speaker, Mr. Ben
Mphahlele, as the guest presenter at the organisation’s first general meeting held at
Polokwane Nirvana public Library Hall to set the tone for the year.
Mphahlele, an English Lecturer in the school of Languages and Communication,
University of Limpopo, implored LIASA members to encourage a reading culture
among community members. “All librarians should practice and encourage the love
of reading in their communities,” he said. “Cultivating the love of reading is not
optional - it is a compulsory to any librarian.”
An avid reader and well-known writer, Mphahlele emphasised the importance of
librarianship as a profession. “Librarians must persevere in order to mount their
challenges. Their work is irreplaceable,” he highlighted. “They must be creative in
their respective working environment, and should be willing to sacrifice, go an extra
mile and have a passion so that growth can prevail.”
Madichakga Malahlela
The showcasing of medicines during Health Week celebration at the Mankweng Public
Mankweng Public Library creating awareness for the 2013 Orange Africa cup of
nations which was won by Nigeria.
Mankweng Public Library display always stays in touch with time and events.
Madichakga Malahlela
The Library and Association of South Africa (LIASA) Limpopo Branch, in a joint venture with the
University of Limpopo Library, has recently made a donation of 300 books worth R50 000 to
Rivubye High School at Elim Valdezia, VHEMBE DISTRICT. An additional 300 note pads from the
Department of Sport, Arts and Culture: Library Services was donated.
The School, which boasts nearly thousand learners, received the donation based on the positive
and significant outcomes of its “One School, One Library, and One Librarian” campaign, where a
grade 12 learner, Mr Teacher Ngobeni, galvanised the School to turn a classroom into a library.
Ngobeni is one of the learners who protested against the lack of school libraries in rural schools in
the city of Pretoria when Equal Education together with various stakeholders organised a march to
the Department of Basic Education and the 2010 Limpopo Branch Librarian of the year, Ms
Caroline Mazhie was present as well.
Ms T.J Maswanganyi, the school principal, said the books will go a long way in the development of
learners. “On behalf of the learners and the staff, I want to thank LIASA Limpopo Branch and its
partners for their generous effort and thoughtfulness.”
Donations were made in celebration of the 2013 South African Library Week which seeks to
highlight the importance of libraries in South Africa.
Exco members inside the School Library at Rivubye High school Rivubye Learner showcases his
poetic talent 7
Learners performing traditional Tsonga dance Caroline Madzhie honours the branch invitation
UL Information Studies students joined the celebration Rivubye learners strutting their stuff
Some ideas:
-Use Radio Advertising (think about the
illiterate )
-Word-of-Mouth Advertsing (Still works in
Rural areas)
From the Little information available, it seems
that Eastern Cape Libraries are using the
following Marketing Tools:
Word-of-Mouth advertising
LIASA In-Touch
And other 21st Century Social Networking
 Questions
and Answers
 Bibliography
Barber, Peggy and Wallace, Linda. 2010. Building a Buzz: Libraries &
Word-Of-Mouth Marketing.Chicago: American Library Association
De Jager, K & Nassimbeni, M 2005. Towards measuring the
performance of public libraries in South Africa. South African Journal
of Libraries and Information Science, 71 (1): 39-50.
Ncoyini, Samuel Sibongile. 2006. The use of information and
communications technologies to disseminate information to users in
public libraries: a case study of Nyanga, Brown’s Farm and
Crossroads public libraries. Masters Dissertation, Bellville: University
of the Western Cape.
Pretoria News article 29 December 2010
Thomas, James L & Loring, Ruth M. 1983. Motivating Children and
Young Adults to Read. Phoenix Arizona: Oryx Press.
Robert Pearce (Mr)
Director: Library & Information Services
Nelson Mandela Metropolitan University
Library Address
P/Bag X 6058
Tel.: 041 504 2281
Fax: 041 504 4549
Cell: 0720277588
[email protected]

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