Use of Social Media in Advising

Cricket Bonnetaud
OASES, Academic Advisor
Laiko Quintero
University Advising Center,
Academic Advisor
 To identify the various platforms of social
media/technology being used in academic advising.
 “…time spent on social networking websites was
correlated with indices of student engagement.”
(Heiberger & Harper, 2008)
 Advising- Developmental and/or Prescriptive?
 Academic advising is a collaborative relationship between a
student and an academic advisor.
 intent of this collaboration is to assist the student in the
development of meaningful educational goals that are consistent
with personal and interests, values, and abilities.
 A systematic process based on a close student-advisor
relationship intended to aid students in achieving
educational, career, and personal goals through the use of the
full range of institutional and community resources.
 UNC Charlotte Advising Mission
 To assist students in achieving their educational and
lifelong learning goals, through an interactive and
educational partnership.
 What forms of social media do you currently use with
 Facebook, Youtube, Twitter, Google plus, and LinkedIn
 What types of social media have your students asked
you to use?
 Facebook, LinkedIn, Skype, Twitter, and Text Message
 What forms of social media would you like to
incorporate with students?
 LinkedIn, Facebook, live chat, text message, and Apps
(cellphone and tablets)
 Confidentiality
 No time to manage these tools
 Security & personal issues
 Boundaries
 Keep information up to date/consistency
 How to use it effectively
 Used more for marketing programs/ events
 NinerAdvisor
 NC State Virtual Advising
 Silent Generation (1927-1945)
 Parents of baby boomers, Loyal (to country and job), respect
authority, served in WWII, grew up during the great
 Baby Boomers (1946-1964)
 Work centric, independent, goal orientated, competitive,
came of age during great social changes
 Generation X (1965-1980)
 Latch key kids, first generation to grow up with computers,
flexible with employment, value work-life balance
 Millennial Generation (1981-1995)
 Sheltered, special, everyone gets a trophy, confident, team-
oriented, conventional, pressured, achieving, & multi-tasking
 Student Development Theory
 Intellectual and Ethical Development, Perry (1968)
 Interpersonal Knowing, Baxter Magolda (1992)
 Learning Styles, Kolb (1981)
 Interpersonal development of students, staff & faculty
(technology pedagogy), Chickering ( 1969 )
 Andragogy/ Meet students where they are, Knowles
 Do no harm
 Regulates the sharing of students medical information,
social security numbers, and grades
 Applies only to information in possession of the
 Comments on grades should not be made public
 Children under 18 years old should get parent’s permission to
post publicly
 Security
 (password/log-in credentials)
 Lack of control
 Students may help each other with academic advising
 Low cost
 Efficient
 Flexible
 Accessible
 Secured access
 Autonomy-> Interdependence
 Technology skill development (Students & Advisors)
 Professional & personal development (Students &
 Social media helps to establish rapport
 Accessible and convenient, & cost effective
 Helps student to be proactive in their education
 Required skill in higher education (for both student
and faculty/ staff)
 Professional development- world of work
 Questions????
Thank You for attending!
 Alexander, B. Social networking in higher education. Social
Networking in Higher Education. p.197-201.
Barnes, K., Marateo, R., & Ferris, P. Teaching and learning
with the net generation. Found online Dec. 16, 2011 at
Kittelson, L. (2009). Millennials, modules, and meaningful
advising. University of Minnesota Duluth.
Orlando, J. ( 2011 ). FERPA and social media. Faculty focus.
Retrieved from:
Rice, A. (2011). Students push their facebook use further
into course work. The Chronicle of Higher Education,
posted in Educause 2011, Social Networking.

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