Corporate Social Responsibility in Poland

Report
CORPORATE
SOCIAL RESPONSIBILITY
IN POLAND – SHORT INTRODUCTION
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5th Transnational meeting
Sopot 24-25/5/2012
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CORPORATE SOCIAL RESPONSIBILITY
IN POLAND
1998 – Academy of Philantrophy Development – first
institution that brought CSR idea into publicity
1999 – Centre of Business Ethics – created by scientists from
Polish Academy of Science in order to promote CSR as an
important condition for business development
2000 – beginning of CSR Forum – the biggest NGO active in
this field in Poland. Its aims: raising business
competitiveness together with social goals and care for
natural environment.
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CORPORATE SOCIAL RESPONSIBILITY
IN POLAND
2001 – „More than profit” – first book about CSR, issued by
CSR Forum. Some of CSR stadnards and proposals of strategies
were main idea of this book.
First website about CSR: www.odpowiedzialnybiznes.pl
2002 – CSR Forum joins the CSR Europe Organisation
2003 – first official report : „CSR in Poland in 2002”
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CORPORATE SOCIAL RESPONSIBILITY
IN POLAND
2008 – cooperation of CSR Forum and PricewaterhouseCoopers
with Energy Regulation Department. The goal is to implement
some good practices and standards in the field of energetics for
companies and scientific institutes.
CSR Forum joins the Global Impact – UN Secretary Kofi Annan
initiative on CSR promotion.
2009 – cooperation of CSR Forum and Ministry of Economics in
the field of sustainable development.
First edition of polish Globe Award for best initiatives in the field
of sustainable development
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CORPORATE SOCIAL RESPONSIBILITY
IN POLAND
Public perception for CSR idea in Poland:
70% of citizens are ready to pay more for products, which are
safe for environment
50% of citizens would not buy goods from „socially
iresponsible” companies
Qualities most valued by customers are:
ecological production
production without using child workers (esp. PRC).
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CSR SURVEY AMONG SME’S IN POLAND
1.03.2012
--
only 31% of enterperneurs are familiar with CSR term
-- most of CSR activities being realised according to ISO
14000 standard (environmental and ecological issues)
--
next to them are activities according to ISO 26000 standard
(social and human issues), among them most important
values are:
- consumer relations (34%)
- work organisation (31%)
- fair play B2B relations (19%)
- employee relations (11%)
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CSR SURVEY AMONG SME’S IN POLAND
1.03.2012
- social activities on behalf of local community - 1%
- human rights – 2%
-Main
goal of CSR – to improve the image of company
-CSR=PR?
-Main
obstacle for CSR?
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CSR SURVEY AMONG SME’S IN POLAND
1.03.2012
Most popular activites on behalf of local community:
- financial support for charity
- supporting cultural or sport events
- promotion of local traditions
- education
- material support
- pro-ecological or pro-health activities
- education
-employees vountary work within work schedule
-Most
popular frequency: from time to time
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THANK YOU FOR YOUR ATTENTION!
Caritas of Gdansk Archdiocese
Al. Niepodleglosci 778
81-805 Sopot POLAND
tel. +48 58 555 78 78, fax +48 58 551 57 46
e-mail: [email protected]
www. gdansk.caritas.pl
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