Winter Sports Equipment Board-Meeting

Report
Amer Sports
Winter Sports Equipment
Chepelare, March 9th 2012
Zeitskala
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
1988
General/ Acquisitions
AMER Sports Brands
September 17th 2008 3
General/ Product Portfolio
Brief history of the Chepelare Ski Factory
•
1975
Formation of “Pamporovo-Ski AD” and first Alpine ski production
•
1980
Start cooperation with Atomic
•
1990
Increasing OEM production for retailers
•
1992
Start of Snowboard production (OEM+own brand)
•
1996
Privatization of the company
•
2000
Start of Atomic Junior ski production
•
2003
Start of Alpine boots assembly for Atomic
•
2006
Start of Nordic ski production for Atomic
•
End of 2008 Acquisition by Amer Sports
•
2009
1st factory adoption wave >ALPHA<
•
2011
2nd factory adoption wave >FOCUS<
•
2012
Worlds biggest ski factory!
March 27th 2009 / 5
Production Bulgaria Ramp UP
1,000,000
1,000,000
Kites/SB Boards
XC Skis
Alpine Skis
Kites/SB Boards
900,000
900,000
800,000
800,000
700,000
700,000
600,000
600,000
500,000
500,000
400,000
400,000
300,000
300,000
200,000
200,000
100,000
100,000
0
XC Skis
Alpine Skis
0
2009
2010
BUD 2011
FCT 2011
2009
2010
BUD 2011
FCT 2011
56%
6
Volume Development
Alpine
XC
SB
900
800
700
310 kPrs
310 kPrs
600
[kPrs]
217 kPrs
500
121 kPrs
400
530 kPrs
300
200
90 kPrs
100
170 kPrs
0
FY2007
540 kPrs
473 kPrs
80 kPrs
340 kPrs
150 kPrs
FY2008
FY2009
FY2010
FY2011
FY2012
Employment Development
1,000
900
800
# Employees
700
600
690
690
500
630
400
538
300
380
200
315
100
0
FY 2007
FY 2008
FY 2009
FY 2010
FY 2011
FY 2012
250 qualified employees on application list
Investments & Asset Transfers
Pamporovo-Ski
Amer Sports Bulgaria
6
[Mio. EUR]
5
4
3
5.7 Mio.
4.5 Mio.
2
4.3 Mio.
3.1 Mio.
2,0 Mio.
1
0
0.3 Mio.
2007
2008
Pamporovo-Ski
2009
2010
2011
2012
AMER SPORTS BULGARIA
Incl. Asset Transfers from Salomon: 4,0 M€
Technologies
PU Construction

Symbol: Bavarian Veal Sausage
Sandwich Construction
Symbol: Hamburger or Big Mac®
Project „SUNRISE“
Machines
Buildings
People
11
Production space overview
Impressions
With FOCUS Project „Sunrise“…
14
Factory reorganization timeline
Acquisition by
Amersports
2007
2008
Pamporovo-Ski AD
ALPHA
FOCUS
Future
•
Additional 300m² production
space
•
Additional 5.700m²
production space
•
World biggest ski factory!
•
•
Machine transfer from former
Salomon factories
•
Machine transfer from
Altenmarkt factory
Further layout adoptions due lean
production methods (inlining, push >
pull, etc.)
•
Structuring of production cells
•
•
•
Vitalization of basic
infrastructure (grinding water,
electrical installations, thermo
oil)
Change of production
organization
Continuous improvement of working
conditions
•
Further improvement of
infrastructure
•
Reduction of CO2 impact
•
Stop of Snowboard
production
•
Started SW-ski
production
•
New HQ next to Factory I
•
Stopped boots assembly
•
Started Twin Cap ski
production
2009
2010
2011
2012
2013
AMER SPORTS BULGARIA EOOD
15
OUR GOAL
Determined to win
Team spirit
WE WILL MAKE OUR VISION OF
1,0 MILLION PAIRS REALITY!
Fair play
Innovation
Back Up
March 27th 2009 / 17

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