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Report
The Italian Chambers of Commerce abroad
(ICCA): a global network for the
internationalization of SMEs
Rome, November 15th, 2014
Italian Business Summit
Gaetano Fausto Esposito
Secretary General
Assocamerestero
Pina Costa
Head of Promotion, Communication
& Development Area
Assocamerestero
Italian Economy at a glance
DID YOU KNOW THAT…?
 The backbone of the Italian economy is represented
by the manufacturing sector, which generates
approximately the 90% of exports value;
 The strongest manufacturing sectors are machinery
(which contributes for the 20% to Italian exports),
clothing and textiles, organized in industrial
clusters;
 The great majority (nearly 97%) of
enterprises have less than 10 employees.
Italian
1
Italian Economy at a glance
THE TRUTH ABOUT ITALIAN
COMPETITIVENESS
 Italy is enlisted among the only 5 countries in the world
to have a manufacturing trade surplus of more than 100
billion dollars (113 billion dollars, 2nd in Europe after
Germany);
 Italy is one of the developed countries that maintained
the most the world’s export shares of manufacturing
goods (71%, 2nd after Germany, in the same place with
US);
 Italy is ranked 11th among the 20 world leading
exporters countries.
Sources: 10 Truths about Italian Competitiveness,
Fondazione Symbola, Unioncamere, Fondazione
Edison; ICE-Istat Report 2013-2014
2
Italian Economy at a glance
THE TRUTH ABOUT ITALIAN
COMPETITIVENESS
ITALIAN COMPANIES ARE AMONG THE MOST
COMPETITIVE IN THE WORLD
935 PODIUM
PRODUCTS
OUT OF 5.117
Source: 10 Truths about Italian Competitiveness,
Fondazione Symbola, Unioncamere, Fondazione Edison
3
FROM «MADE IN» TO «MADE BY»
ITALY
“Many people want to live like us,
they want to be us, they want to
dress like us, and they are willing to
spend money to do it”
Diego Della Valle, Owner of Tod’s & Fay
MADE IN ITALY IS:
 NOT A PRODUCT
 NOT ONLY A WAY OF LIVING
 A STATE OF MIND (ITALY FOLLOWERS)
4
THE ITALIAN COMMUNITIES ABROAD:
A «BRIDGE» BETWEEN ITALY AND FOREIGN
COUNTRIES
 The number of people that have Italian origin in
the world is estimated in about 60 millions;
 People of Italian origin have contributed to the
diffusion of Italian culture, traditions and lifestyle;
 That’s why Italian government recognized an
important role to Italian communities abroad and
to their aggregation forms.
5
THE ITALIAN CHAMBERS OF COMMERCE
ABROAD:
MAIN CHARACTERISTICS
 Free associations of Italian and local entrepreneurs
and professionals: 70% of their 25.000 members
comes from countries where the Chambers are
rooted;
 Their mission is to promote trade and business
opportunities for the Italian SME’s;
 Reference point for the support of economic and
business relations between Italy and foreign
countries.
6
THE ICCAs IN THE WORLD: THE RIGHT
PLACES FOR YOUR BUSINESS
North America: 9
Europe: 29
Asia: 10
Central & South
America: 21
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Africa &
Middle East: 6
Australia: 5
80 Chambers of Commerce
54 Countries
140 Offices
300.000 business contacts generated per year
25.000 Members
1.300 Administrators
500 Employees
45 mln euros Annual turnover
7
THE TWOFOLD NATURE OF THE ICCAs
 The Italian Chambers of Commerce Abroad have a
bi-national nature, fostering the economic interests
of both countries - Italy and the country where they
operate;
 Moreover,
they
are
both
associations
of
entrepreneurs and professionals/consultants and
parts of the Italian promotional system of SME’s
internationalization: this means that they are
private business association but with an institutional
vocation defined by an institutional frame.
8
THE MAIN CLIENTS/PARTNERS OF THE
ICCAs
 Italian Chambers of Commerce network;
 Professionals and consulting companies;
 Small and medium enterprises, in Italy and abroad;
 Association of enterprises;
 International and Italian exhibitions organizations;
 Local institutions.
9
THE ITALIAN CHAMBERS OF COMMERCE
ABROAD:
MAIN ACTIVITIES
 Information and communication (advertising and
media
campaigns,
publications,
web
site
management);
 Training
(specialized
managers,
courses
language);
courses
for
business
of
Italian
commercial
 Business contacts (business scouting, fairs and
trade missions, BtoB meetings, promotion of
incoming/outgoing tourism);
 Enterprise
Assistance
(trade/industrial
cooperation,
legal
aid,
tax
and
customs
information, market research);
 Networking events.
10
THE ITALIAN CHAMBERS OF COMMERCE
ABROAD:
BEST PRACTICES

Promotional activities: Eatalian Bio Project. Focus: promoting Italian
biological and organic food in Australia and Japan. Activities: 6
promotional tours in Australia (Brisbane, Melbourne, Perth, Sydney)
and Japan (Osaka, Tokyo) with 2.000 participants involved;
incoming importers, suppliers and media from Australia and Japan
and business meetings between 150 foreign and Italian enterprises;

Training activities: seminars, workshops & round tables on issues
like international trade, IP, business law, with lawyers, counsels,
executives;

Technical & Advanced Assistance: lists of producers, importers,
suppliers, selection of partners, corporate and financial information
on
potential
partners,
logistic
assistance,
facilitation
of
communications in negotiation stage with the support of consultants
networks;

Networking events: meetings with local business communities (law
firms, business associations, opinion leaders).
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WHAT “VALUE ADDED” THE ICCAs
NETWORK CAN OFFER
 Identification
of
the
more
suitable
and
reliable
business partners;
 Development of activities and projects with binational
benefits;
 “Cultural mediation” in business;
 Coordination with all the institutional actors of the
promotional system of SMEs internationalization;
 Strong ties to the Italian communities abroad.
12
PROMOTIONAL PROGRAM 2014
About 300.000
business contacts
2.000 promotional
activities
Information &
Communication
10,4%
Business
Assistance
19,1%
Training
6,1%
Network
Activities
3,4%
Budget estimated:
mln/euro 45
Business
contacts
60,9%
 60,9% of services covers the development of business
contacts between Italian and foreign companies;
 19,1% is represented by business customized assistance to
SMEs;
 10,4% refers to information & communication tools;
 6,1% is dedicated to training activities.
13
THE ASSOCIATION OF ITALIAN CHAMBERS OF
COMMERCE ABROAD:
ASSOCAMERESTERO
Since 1987, Assocamerestero represents the
Italian Chambers of Commerce abroad
The ROLE of Assocamerestero:
 Information & Communication activities
(increase the knowledge and awareness on the
ICCA network among Italian and international
Institutions
and
business
organizations;
collaborate with Italian press and media to
improve the network’s exposure);
 ICCAs Assistance & Promotion (organize
training courses for their staff to keep high
quality service standards; booster new business
and institutional contacts to help the ICCAs
increase their turnover).
14
Assocamerestero - Associazione delle Camere di Commercio Italiane all’Estero
Via Sardegna, 17 – 00187 Roma
Tel.: +39 06 44231314
Fax: +39 06 44231070
@: [email protected]
Web: www.assocamerestero.it

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