Why does the media rely so heavily on conflict

Point 1: Cultivation theory says that over
Point 2:
time the media desensitizes its audience due
to repeated use of violence.
Moral panic is used to exaggerate certain
stories and make things seem more violent and
dangerous then they are.
Media example: Many video games are
Media example: The mods and rockers during the
now concentrated on violence like call of
duty and battlefield.
50’s were shown as very violent and unruly whereas
Stanley Cohen said himself that the fighting and conflict
wasn’t as extravagant as the media showed it to be.
Explanation: this shows that the media
relies heavily on conflict because people find
it so entertaining as the things in video
games are things you wouldn't’t or couldn't’t
do in day to day life. Meaning violence sells.
Explanation: The media does this because this
makes stories more compelling and entertaining and
without exaggeration the audience may ignore it. Also
helps certain products reach wider audiences as
something seen as dull to someone else can be made to
interest them.
Why does the media rely so heavily on conflict? You may refer to
other media texts to support your answers
the media thinks that the audience may be
affected by the conflict but maybe the audience enjoy
the conflict as they find it more entertaining.
Point 3: More negative stories get people talking
Media example: London riots became the only
Media example: Bandura and bobo dull,
Explanation: More negative stories become more
Point 3:
experiment to show how people copy certain
things in the media. Whereas maybe they just
attacked the dull because its more entertaining
then trying to talk to it or interact with it
another way.
Explanation: This shows that the audience the media
is trying to reach to is more active then passive and this
sells because they find it more entertaining.
people talked about.
popular as people talk more about shocking stories,
rather then something funny or more serious. This is why
institutions use the idea of moral panic to make stories
or pieces of media more popular then at first.

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