Where was it established? • MacDonald’s was established in 1955 in Des Plaines, Illinois. In 1975, McDonald's opened its first drive-thruTM window in Sierra Vista, Arizona to accommodate a more moving society. The founder of McDonalds is called Raymond Albert Kroc. The Products Here are some of the products they sold: Big Mac: • A double layer of sear-sizzled 100% pure beef mingled with special sauce on a sesame seed bun and topped with melted American cheese, crisp lettuce, minced onions and tangy pickles. The Products Premium Caesar Salad with Crispy Chicken: • Crispy all-white meat chicken, deliciously fresh greens, zingy Parmesan cheese and creamy ranch dressing. The Products World Famous Fries: • Golden on the outside, soft and fluffy on the inside. Made with quality potatoes and cooked in our Canola oil blend for zero grams of trans fat per serving. Now that's an epic bite The Products Coca-Cola®: • A cold and refreshing complement to all of our menu items. McFlurry with OREO® Cookies: • Can our soft serve reduced fat ice cream get any better? Yes, when we mix in OREO® Cookies. Historical Development • Long time ago McDonalds used to sell 25 items. After it closed and reopened the restaurant only sold hamburgers, fries and milkshakes. The years passed and the Hamburger University was opened, which gave away McDonald's restaurant Bachelor of Hamburgology degrees to students. In 1963, the mascot Ronald McDonald was born as a part of a marketing strategy in US. Development Of Burgers Development Right now McDonalds has developed itself to a better restaurant which makes: different kinds of burgers, fries, breakfast, Desserts, Drinks/Milkshakes, salads and so much more. Also its one of the most well known restaurants in the world. First Head Office • The First head office was in the United States. The first McDonalds was actually called McDonalds Barbeque and that opened in 1940 but the actual McDonalds started in 1955. Locations Of McDonalds • There is exactly 123 countries where McDonalds is an outlet. • Some of the countries are: • United States, Canada, Puerto Rico, Costa Rica, Japan, Netherlands, Germany, Australia, France, Sweden, United Kingdom, Hong Kong, Bahamas, Switzerland, Ireland, Austria, Belgium, Brazil, Singapore, Spain, Denmark, Philippines, Malaysia, Taiwan, Norway, Finland. Locations Of McDonalds • Thailand, Italy, Mexico, Cuba, Turkey, Argentina, Yugoslavia, South Korea, Hungary, China, Indonesia, Greece, Uruguay, Poland, Monaco, Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Egypt, Jordan, Lebanon, Syria, India, Pakistan, Iraq, Sri Lanka, ETC. The First Production Site The first McDonalds production site was first in Des Plaines, Illinois. But now McDonald's is a famous fast food restaurant known in 119 nations around the world. Main Sites Main Sites McDonalds Way To Advertise McDonald uses many types of media to advertise they’re new burgers and new types of drinks they make, desserts and breakfast. They use advertisement in newspapers, magazines, Television, Radio and social networking sites. In Newspapers they advertise they’re new burger or anything new they made or if there is a new McDonalds restaurant that opened in the country. On social networking sites there can be an ad on the side of the website in the corner that says a new burger for example on facebook it could say on the side a new tasty big Mac for 20QR. McDonalds maintains an extensive advertising campaign. McDonalds Way To Advertise In addition to the usual media including television, radio, and newspaper ads, the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games , and makes coolers of orange drink with their logo available for local events of all kinds. However, television ads remain the primary form of advertisement. To date, McDonald's has used 23 different slogans to advertise in the US, as well as a few other slogans for select countries and regions. Some Of These Slogans • 1961 - Look for the Golden Arches • 1971 - You deserve a break today • 1979 - Nobody can do it like McDonald's can 1985 - It's Mac Tonight • 1993 - Do you believe in magic? • 2003 - I'm lovin' it - The Justin Timberlake slogan song Is McDonalds Successful? “Quality, Service, Cleanliness and Value” was Kroc's motto, The success of McDonald's is the business equivalent of the American Dream. While McDonald's was not the first franchise (The Vote) business, it has possibly become the premier example of the business model. With food that tastes amazing, and its clean with value prices it drags costumers right in. It has the attention for all age groups, Happy meals with gifts for kids, burgers and fries for the young and the middle age and soups and oatmeal for the elderly. McDonalds Worldwide Pictures Bibliography • • • • • • • • • • • http://3.bp.blogspot.com/-EL1m_87teTg/TzmfASRkXI/AAAAAAAAAbA/Icm94W4lpEU/s320/mcdonalds-philippines.png http://s3.jrnl.ie/media/2012/06/finalbigmac1-630x332.jpg http://www.peoplequiz.com/images/bios/Ray_Kroc.jpg-7618.jpg http://www.regalospublicitariosm.com/MCDONALDS.jpg http://www.fitnessbreakout.com/wp-content/uploads/2010/08/Ronald-McDonald.jpg http://chiefwritingwolf.files.wordpress.com/2012/04/raykrocmcds.jpg http://listverse.files.wordpress.com/2009/06/mcdonalds_id_hit_it_ad-jpg.jpeg http://2.bp.blogspot.com/UoFcgmwNo4g/T_sXTdjN_uI/AAAAAAAAW6U/PgGKW8CTWaM/s1600/2012+CocaCola+Glass+Group.jpg http://www.burgerbusiness.com/wp-content/uploads/lovinit.jpg http://cdn.dipity.com/uploads/events/ee2bbd92f51d33d9b1854f1489000758_1M.png http://up.arabsgate.com/u/5533/3998/66041.gif Bibliography • • • • • • • • • "History Of McDonald's." History of McDonald's. N.p., n.d. Web. 03 Oct. 2012. <http://lifestyle.iloveindia.com/lounge/history-of-mcdonalds-1806.html>. "McDonald's Websites." :: McDonalds.com. N.p., n.d. Web. 03 Oct. 2012. <http://www.mcdonalds.com/us/en/websites.html>. Articlesbase.com. Articlesbase.com, n.d. Web. 03 Oct. 2012. <http://www.articlesbase.com/self-improvement-articles/a-short-history-of-mcdonald039s2138239.html>. "Latest Stories." Page Not Found. N.p., n.d. Web. 03 Oct. 2012. <http://lifestyle.iloveindia.com/lounge/history-of-mcdonalds-1806.html>. "McDonald's Restaurants Mission Statement - A Common Mission With BrandedÂ Values." About.com Retail Industry. N.p., n.d. Web. 03 Oct. 2012. <http://retailindustry.about.com/od/retailbestpractices/ig/Company-MissionStatements/McDonald-s-Restaurants-Mission-Statement.htm>. "List of Countries with McDonald's Restaurants." Wikipedia. Wikimedia Foundation, 27 Sept. 2012. Web. 03 Oct. 2012. <http://en.wikipedia.org/wiki/List_of_countries_with_McDonald's_restaurants>. "Full Menu Explorer." :: McDonalds.com. N.p., n.d. Web. 03 Oct. 2012. <http://www.mcdonalds.com/us/en/full_menu_explorer.html>. "The Success of the McDonald's Franchise." , Why Is McDonald's Successful. N.p., n.d. Web. 03 Oct. 2012. <http://www.franchisedirect.com/information/trendsfacts/thesuccessofmcdonalds/8/1111/> . "McDonald's Global Sites." McDonald's Global Sites. N.p., n.d. Web. 03 Oct. 2012. <http://aboutmcdonalds.com/country/map.html>.