Take home the Experience - National Wine Marketing Conference

Festivals and grocery store sales impact
 Demographics’ realities
 Changing face of portions of our industry
 Focus on quality of Ohio grown vinifera
and hybrids
Wineries offering Ohio grown wines
 Arts, Museum and Nature communities’
 Schott Zwiesel
 Adams Reserve cheese
 Vineyard Fresh preservative
 Trained volunteers: Tastemasters
› Solicit partners, print and order materials,
negotiate discounts and effectively manage the
Schott Zwiesel, Adams’ Reserve, Vineyard
› Provide display materials, provide discounts and
promote where possible
Winery responsibilities
› $100 one time fee, set up display in their tasting
room, purchase minimum amount of SZ, VF and
AR items, help promote the program, ‘adopt’ a
Tastemaster, participate in tastings if interested
Opportunity to feature Ohio grown, dry and
off dry wines to and among the ‘core
consumer’ class
 Fund raising for charity partners in up to 10
events in 2014, 100-150 attendees at each
 Building ‘street cred,’ getting wines placed
in restaurants and other high profile venues
as well in the minds of the ‘core group’
 Revenue streams to take pressure off the
association’s dependence on Vintage
Identify partners and secure discounts
Recruit and train volunteers
Enlist wineries
Create Ohio grown/quality partners rack
Set up displays, order materials, develop
Begin media campaign and consumer
awareness via social networking
Launch on going tastings

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