1. Introduction

Report
ALDI
INSIGHT
DECK
Growth markets and strategic initiatives
June 2013
1
A Service
MATTHIAS QUECK
Research Director
Contents
1. Introduction
2. Major Strategic Initiatives
3. Key Markets
4. Conclusions & Implications
5. Further Reading
2
All data correct at time of publishing.
1. Introduction
1. Introduction
Corporate Structure
Germany-based Aldi, divided into Aldi Nord (North) and Süd (South), is the world’s leading hard discount grocer and
the inventor of this concept. It has a single-format strategy with a presence in Europe, Australia and the US, where
Aldi Nord also owns Trader Joe’s supermarkets. Aldi is focused on efficiency and cost control through limited
assortments, limited services, low prices, small footprints and private labels.
Unternehmensgruppe
Aldi Süd,
Mülheim an der Ruhr, Germany
Unternehmensgruppe
Aldi Nord,
Essen, Germany
Trader Joe’s
Aldi (Nord), Germany
Aldi, France
Aldi, Netherlands
Aldi, Belgium
Aldi, Luxembourg
Aldi, Denmark
Aldi, Spain
Aldi, Portugal
Aldi, Poland
Discount stores
I N T E R N A T I O N A L C O-O R D I N A T I O N B O A R D
Discount stores, Europe
I N T E R N A T I O N A L C O-O R D I N A T I O N B O A R D
Supermarkets, USA
Aldi Süd, Germany
Aldi, US
Hofer, Austria
Aldi Suisse, Switzerland
Aldi, Hungary
Hofer, Slovenia
Aldi, United Kingdom
Aldi, Ireland
Aldi, Australia
Depending on size, each country company has between one and 35 legally independent regional branches.
4
Source: Planet Retail
1. Introduction
Global: Aldi’s global presence is largely limited to developed markets in
three continents.
Aldi Nord
Banners: Aldi, Trader Joe’s
Aldi Süd
Banners: Aldi, Aldi Süd, Aldi Suisse, Hofer
Western Europe
Central Europe
USA
Australia
5
Active
Withdrawn

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