Advertiser funded programming

Report
OFFERING CREATIVE BRAND
SOLUTIONS
Private and Confidential © 2011 The Africa Channel Limited (UK)
The Africa Channel is the first global media network inspired by Africa
and is dedicated to providing bold, high-quality programming to
inform and entertain our audiences from all over the world.
The Africa Channel UK can be found on Sky Channel 268 and forms a part
of the entertainment package, reaching 10.2 million households.
Content: A diverse range of programming including current affairs, sport,
documentaries, lifestyle, music and drama. This is a mix of acquired
programming and commissions, co-produced with high profile international
partners. Showcasing this quality content across multiple platforms.
In the UK The Africa Channel is a Sky retail partner and works closely with
Sky across their Sky Anytime and other Sky services.
The Africa Channel was first launched in Los Angeles in September 2005
and is carried in the US on the major US Cable Networks Time Warner,
Comcast, Cox and Charter.
This is a unique opportunity for advertisers to partner with us and
come on an exciting journey where we can work together on
sponsorships, advertiser-funded programming, events and much
more.
Private and Confidential © 2011 The Africa Channel Limited (UK)
www.theafricachannel.co.uk
Programming
Entertainment
THE BIGGEST LOSER –
SOUTH AFRICA
Two fitness trainers help 14 overweight contestants
transform their bodies, health and ultimately their lives.
Two competing teams follow comprehensive diet and
exercise plans to undergo radical physical makeovers.
Tough physical challenges, surprising alliances and
irresistible temptations make this unscripted competition
even harder for the contestants, who ultimately have to
decide which player is eliminated.
Entertainment
FEAR FACTOR
Fear Factor South Africa is a stunt based show that
tests contestants’ ability to overcome their fears and to
accept extreme challenges. From eating cockroaches
and animal testicles, to being tied by the ankles to a
4X4 - dragged through sand and mud, surviving fastrising water while being chained inside a tank – 20
people started the mission………….only 1 came back
to tell the tale.
Private and Confidential © 2011 The Africa Channel Limited (UK)
www.theafricachannel.co.uk
Programming
Continued….
Drama 4 PLAY: SEX TIPS FOR GIRLS
Written and directed by an all-female team, 4Play follows
four thirty-something women on their quest for love and sex
in contemporary Johannesburg. Winner of 3 Awards,
including Best TV drama at the 5th Annual South African
Film and Television Awards on February 27th, 2011.
Lifestyle
THE PATRICIA SHOW
Featuring the best in entertainment, music, style
and human interest. The Patricia Show reformats the female-led talk show in an African
context. Guests include Bono from U2.
Private and Confidential © 2011 The Africa Channel Limited (UK)
www.theafricachannel.co.uk
Programming
Continued…
Entertainment
FACE OF AFRICA
The search for Africa’s latest catwalk sensation
is on! Girls from across the continent compete
on the runway and in front of the camera for a
life changing modeling contract with an
international agency.
Entertainment
DEAL OR NO DEAL NIGERIA
A global success story, Deal or No Deal combines
human drama and emotion within a world of highstakes play, to offer individuals the opportunity to win
big. Presented by former England footballer John
Fashanu, 26 beautiful ladies, 26 suitcases filled with
dollars ranging from $0.01 to the top prize of $100,000
and one banker set on outmanoeuvring the contestant.
Private and Confidential © 2011 The Africa Channel Limited (UK)
www.theafricachannel.co.uk
Programmes
Continued…
News & Current Affairs
LIVE NEWS
In partnership with South Africa’s Etv, we are
proud to introduce a daily live news show. This
is the only LIVE news show from an African
perspective on UK television.
Factual GREAT AFRICANS
A multi-part series documenting
some of Africa’s most eminent
figures, including Nelson Mandela,
Wole Soyinka and Julius Nverere.
And More…
SPORT New sports, live events
FILM The best in African cinema: classic and contemporary
MUSIC New music from across the continent
Private and Confidential © 2011 The Africa Channel Limited (UK)
www.theafricachannel.co.uk
Our Audience
Part of an extended multi-cultural diaspora wanting
a direct connection with Africa.
Fans of African music, sporting talent, travel
opportunities, history, wildlife etc. who want
a unique place to pursue their passion.
People looking for intelligent programming with a
fresh perspective currently tuned to channels such
as Discovery & The History Channel.
Private and Confidential © 2011 The Africa Channel Limited (UK)
www.theafricachannel.co.uk
Audience profile
Private and Confidential © 2011 The Africa Channel Limited (UK)
Source: Barb – TRP 2011
www.theafricachannel.co.uk
ADVERTISING SOLUTION’S
Spots:
30 second commercials positioned around
specific programmes or hours.
Sponsorship:
Strands, programme specific & genre packages.
A fantastic way to create a relationship with the
audience.
Advertiser funded programming:
Partnering content & programming formats
offering imagery/licencing packages and
merchandising opportunities.
Online:
www.theafricachannel.co.uk
MPU’s, banners, sky scrapers, competitions,
bespoke micro-sites and pre-roll sponsorship.
On the ground:
Event branding, promotions, product placement
& experiential.
Private and Confidential © 2011 The Africa Channel Limited (UK)
www.theafricachannel.co.uk
Media rates
Cost effective
Flexible
Affordable
Tailored to your budget
Private and Confidential © 2011 The Africa Channel Limited (UK)
www.theafricachannel.co.uk
Private and Confidential © 2011 The Africa Channel Limited (UK)
www.theafricachannel.co.uk
Contact
• The Creative-Brand Solutions Team
Tel: +44 (0)207 148 6900
Email: [email protected]
Private and Confidential © 2011 The Africa Channel Limited (UK)

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