Unit 1: The UK Travel and Tourism Sector

Report
Unit 1: The UK Travel and
Tourism Sector
Assignment 2
Yr11 Travel and Tourism
Learning Intention:
What Does Success Look Like?
- To outline the roles of the
different types of organisation
in the UK travel and tourism
sector (P3)
- To describe the different
types of interrelationship
between travel and tourism
organisations (P4)
-
Key Words:
Interrelationships
-
-
ALL pupils will be able to
outline the roles of different
types of organisation in the UK
travel and tourism sector and
their interrelationships
MOST pupils will be able to
describe the roles of different
types of organisation in the UK
travel and tourism sector and
their interrelationships
SOME pupils will be able to
describe in detail and evaluate
the roles of different types of
organisation in the UK travel
and tourism sector and their
interrelationships
Starter
In pairs, try and explain the following terms:
• Private sector
• Public sector
• Voluntary sector
Pair work!
• Private sector – owned and controlled by private
individuals or shareholders. Main aim is to make
profit by selling a large range of products to
tourists. E.g. Thomas Cook, Merlin
Entertainment, Virgin Atlantic Airways
• Public sector – funded, and sometimes owned, by
the government. Main aim is to provide a service.
E.g. National Tourist Boards, Tourist Information
Centres
• Voluntary sector – charitable sector, not part of
the government and do not exist to make profit.
Aim to promote a particular viewpoint. E.g.
National Trust, Youth Hostel Association
Roles of Organisations
• Supplying products and services – e.g. Tourist
Information
• Making a profit – e.g. Alton Towers
• Regulation – e.g. – Office of Rail Regulation
• Promotion – e.g. Visit Britain
• Supporting members – e.g. ABTA – The Travel
Foundation
Task – P3 Criteria
Independent
work!
• Create a powerpoint presentation which
focuses on the roles of organisations
• When looking at the different roles of travel
and tourism organisations you need to state
whether it is domestic, inbound or outbound
tourism
• You will also need to give an example of a
private, public and
Learning Intention:
voluntary organisation
- To outline the roles of the different
types of organisation in the UK
travel and tourism sector (P3)
Roles of Organisations
•
•
•
•
•
Supplying products and services
Making a profit
Regulation
All need to be include – one
per slide
Promotion
Supporting members
You need to give…..
- A definition
- An example of an organisation, stating whether it is private,
public or voluntary
- Refer to whether this organisation is linked to domestic,
inbound or outbound tourism
Extension
• Research Merlin Entertainments and find out
the different types of organisations they work
with, and the different services they offer
• Produce a short report which details this
information
Yr11 Travel and Tourism
Learning Intention:
What Does Success Look Like?
- To outline the roles of the
different types of organisation
in the UK travel and tourism
sector (P3)
- To describe the different
types of interrelationship
between travel and tourism
organisations (P4)
-
Key Words:
Interrelationships
-
-
ALL pupils will be able to
outline the roles of different
types of organisation in the UK
travel and tourism sector and
their interrelationships
MOST pupils will be able to
describe the roles of different
types of organisation in the UK
travel and tourism sector and
their interrelationships
SOME pupils will be able to
describe in detail and evaluate
the roles of different types of
organisation in the UK travel
and tourism sector and their
interrelationships
Interrelationships between
Organisations
• Working together
• Common
ownership
Can you think of any
companies which
would be classified as
‘common ownership’?
Why would it be
beneficial for
different
organisations to
have a partnership?
E.g. hotel and travel
companies?
Working Together
Often travel and tourism organisations will work
together in order to:
• Provide a better service to their customers
• Receive greater protection for smaller,
independent organisations
• Influence government policy on important issues
affecting the sector
• Arrange discount packages and deals that will
appeal to their customers
• Raise awareness and promote the sector
Common Ownership
Interrelationships also exist where different brands
or companies are owned and controlled by the
same organisation. The major tour operators, for
example, own their own hotels, airlines and travel
agencies. This provides various benefits including:
• The ability to control the quality of all the
different products in the package
• Offering value for money holiday packages in a
price competitive market
• Giving the customer a seamless holiday
experience
Key Terms
Ancillary organisations – support travel and
tourism. Offer tourists additional products and
services that complement their main product
e.g. buying a package holiday may also require
travel insurance and car hire
Tour operator – puts together different
components of a holiday e.g. accommodation,
transport, excursions and transfers. Produce
brochures to distribute their packages
Domestic organisations
Meet the needs of tourists travelling around the
UK, such as tour operators, accommodation
and transport providers, visitor attractions and
other support and ancillary organisations
Domestic tour
operators arrange
holidays and shortbreaks in the UK for
residents of the UK
Full-service scheduled
airlines
Transport providers
allow tourists to
move around the
country by road,
rail or air….
Transport
providers
• Privately owned
companies that operate to
a timetable
• Fly at a set time regardless
of the number of
passengers
• Example: British Airways
Low-cost scheduled
airlines
Transport providers
allow tourists to
move around the
country by road,
rail or air….
Transport
providers
• Also known as ‘budget’ or
‘no frills’ carriers
• Operate to a scheduled
timetable, but often with
reduced services and strict
terms and conditions
• Usually charge for additional
extras
• Examples: Ryanair, easyJet,
Flybe and Jet2.com
Hotels
Other e.g. cruise
ships, barges, ecolodges
Guest
accommodation
Hostels
Accommodation
Providers
Serviced
apartments
Campus
accommodation
Holiday villages
Self-catering
Camping parks
Natural Attractions
A natural feature of
the environment
• Mountains
• Forests
• Beaches
• River and lakes
Built Attractions
Why would you
want to visit each
of these places?
Visitor
Attractions
Heritage Attractions
Conserve protect and celebrate
historical and past traditions, events,
ways of living and working
• Castles
• Stately homes
• Heritage coasts and trails
Some charge an
admission fee,
others don’t
• Country parks
• Historic houses
• Zoos
• Theme parks
CASE STUDY
Ironbridge Gorge
What do
you know
about
Ironbridge?
Supporting Organisations
The UK travel and tourism sector is supported
and developed by a range of different local,
regional and national organisations:
• VisitBritain
• Visit Wales
• Regional Tourism Boards
Outbound Organisations
You now need to research those
organisations which fit within the
‘outbound’ sector and describe their
roles:
• Tour operators
• Travel agents
• Transport providers (ferries, eurostar,
etc)
• Supporting organisations (ABTA)
Look these up:
Key Terms
- Multiples
- Independents
- Bonded
P4 Assignment
Inter-relationships between organisations
Produce a
PowerPoint
presentation
completing the
following task
There are two types of inter relationships
• Working together
• Common ownership
Working together - You need to state what working together is
and the benefits
• You will need to give examples of organisations which include
domestic, inbound and outbound organisations (pg 14-15, 26)
Common ownership - You need to state what common
ownership is and the benefits
• You will need to give examples of organisations which include
domestic, inbound and outbound organisations. (pg 14-15,
26-27)
CASE STUDY – You need to include a case study on Merlin
Entertainments, describing the interrelationships between
the companies involved within the organisation
Yr11 Travel and Tourism
Learning Intention:
What Does Success Look Like?
- To outline the roles of the
different types of organisation
in the UK travel and tourism
sector (P3)
- To describe the different
types of interrelationship
between travel and tourism
organisations (P4)
-
Key Words:
Interrelationships
-
-
ALL pupils will be able to
outline the roles of different
types of organisation in the UK
travel and tourism sector and
their interrelationships
MOST pupils will be able to
describe the roles of different
types of organisation in the UK
travel and tourism sector and
their interrelationships
SOME pupils will be able to
describe in detail and evaluate
the roles of different types of
organisation in the UK travel
and tourism sector and their
interrelationships

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