Media City UK (Presentation)

the privately-owned concern - has an impressive track record of
delivering highly ambitious projects, and has a long association
with the Salford area – it is one of the leading infrastructure, real
estate and investment enterprises in the UK.
Real Estate
Energy &
Peel’s vision is for MediaCityUK
to become a global hub
for innovation and content creation
Located at Salford Quays on the banks of Manchester's
historic Ship Canal, the bespoke community features a wide range
of commercial office space, one of the biggest HD
studio ,378 apartments, a hotel and a brand new tram stop in the
heart of a spectacular five-acre piazza.
Office space – 700,000 ft22
Studio block – 250,000 ft
Retail and leisure space – 80,000 sq ft
378 apartments
218 bed hotel
Five-acre public realm area including the
piazza, capable of holding 4,000 people
Tram terminus, extending the current tram line
Multi-store car park with approximately 2,200
HD TV Studios
Radio Broadcast Studios
Living Lab Research facility
Central interactive display facility
Media Suite
Digital Media and Performance Lab
Post production facilities
Edit facilities
Meeting rooms
Lecture theatres
Dubbing theatres
The University of Salford has opened a unique
digital learning, teaching and research space
at the very heart of MediaCityUK.
More than 1,500 students are taking advantage of a
unique learning experience at the UK’s largest media
development, in a region known for its talent.
Facilities in the campus:
• TV and radio studios
• Digital media and performance labs
• Post-production suites
• A living research facility
Students are being offered exceptional opportunities to work
with media professionals in a realistic industry environment
placing them in a prime position for digital and media careers.
University Facility
The Framework for Innovation and Research at MediaCity (FIRM)
is established to create, exploit and translate research derived
knowledge at MediaCity, transforming both industry and academia.
Innovation requires creating new ideas and thinking
About new options playing with them to see if they are
practical economical and marketable and then doing:
making the innovation real.
• The concept of the Think, Play, Do, Zone is the
leading guideline in the research.
• It is accomplished as a unique combination of
FIRM and the MediaCity spaces that consists of
“The Egg” , the “Research Hotel” and the
“Digital Media Performance Lab“ at the
University of Salford building at MediaCity.
‘The Egg’ will be a striking gateway to the reception area at
MediaCityUK, boasting interactive and intelligent audio and
visuals. Sensitive to movement, passers-by will trigger predetermined content or create their own for showcase on
surrounding screens.
The egg is actually a living research lab, consists of:
• 120 large hi-res video bricks, you can build them into a video wall, several
walls, columns, cubes or pyramids of moving pictures like building up Lego bricks.
• A hoop, that projectors, screens, microphones and cameras for motion tracking
(with proximity sensing ), can be hanged from. With all that, the technology can
respond to people passing through, eating and drinking in the area.
• More than 10 multi-touch tables, that can you can enjoy from while drinking
coffee and interacting with the amazing events going on in the space.
“Puzzling” exhibition is first to be displayed in the Egg space last week
The Research Hotel is a flexible space for researchers,
postgraduate students and small research teams
related to particular themes, topics or problems to
work together across the academic subject specialism.
This amazing flexibility enables ambitious ideas get
focused on, and are the keys for industrial and
commercial collaborations.
In addition the Research Hotel will have a wider academic
benefits, taking the energy and creativity of the research
teams to drive activity across all areas of academic delivery.
The space has been designed to be adjustable
to many kinds of activities.
Some of the Research Hotel purposes:
• Provide a space for students and postgraduates,
working on externally funded research.
• Host visiting scholars, artists in residence.
• Host open seminar programs that align to the
conceptual areas being researched within the
Research Hotel.
The Digital Media Performance Lab is a theatre style with
the technology to accommodating specialist teaching,
live performance and creative technology installations.
It offers an opportunity to experiment
with innovative modes of performative interaction.
The technical set up is that of a traditional theatre,
with high quality lighting, audio and projection resources.
In addition, the lab will support future developments in
global communication in order to allow broadcast and live
communication from the Lab, with performers and
researchers at multiple locations around the globe.
As a unique place for creativity, the lab is one of kind facility in the UK.

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