CLUE Review 6x

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C.L.U.E. Review 6
CLUE Review 6
• 1. Successful product names may appear to have been named by
magic, however the naming process is methodical and deliberate.
CLUE Review 6
• 1. Successful product names may appear to have been named by
magic; however, the naming process is methodical and deliberate.
CLUE Review 6
• 2. Choosing the right name and tagline is critical consequently
companies are eager to hire specialists.
CLUE Review 6
• 2. Choosing the right name and tagline is critical; consequently,
companies are eager to hire specialists.
CLUE Review 6
• 3. Naming is a costly endeavor, fees may range up to $70,000 for a
global name.
CLUE Review 6
• 3. Naming is a costly endeavor; fees may range up to $70,000 for a
global name.
CLUE Review 6
• 4. Expanding markets are in Paris France Beijing China and Dubai City
United Arab Emirates.
CLUE Review 6
• 4. Expanding markets are in Paris, France; Beijing, China; and Dubai
City, United Arab Emirates.
CLUE Review 6
• 5. As she was about to name a fashion product, Rachel Hermes said
“If I am launching a new fashion label, the task becomes very difficult.
I have to find a name that communicates the creative style that the
brand is to embody.”
CLUE Review 6
• 5. As she was about to name a fashion product, Rachel Hermes said:
“If I am launching a new fashion label, the task becomes very difficult.
I have to find a name that communicates the creative style that the
brand is to embody.”
CLUE Review 6
• 6. For a new unisex perfume, Hermes considered the following
names Declaration, Serenity, and Earth.
CLUE Review 6
• 6. For a new unisex perfume, Hermes considered the following
names: Declaration, Serenity, and Earth.
CLUE Review 6
• 7. Naming is not a problem for small companies however it is a big
problem for global brands.
CLUE Review 6
• 7. Naming is not a problem for small companies; however, it is a big
problem for global brands.
CLUE Review 6
• 8. Hermes started with a thorough competitive analysis it included
quantifying the tone and strength of competing names.
CLUE Review 6
• 8. Hermes started with a thorough competitive analysis; it included
quantifying the tone and strength of competing names.
CLUE Review 6
• 9. Attending the naming sessions were James Harper, marketing
director, Reva Cruz, product manager, and Cheryl Chang, vice
president.
CLUE Review 6
• 9. Attending the naming sessions were James Harper, marketing
director; Reva Cruz, product manager; and Cheryl Chang, vice
president.
CLUE Review 6
• 10. Distribution of goods has become global therefore names have to
be registered in many countries.
CLUE Review 6
• 10. Distribution of goods has become global; therefore, names have
to be registered in many countries.

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