Concerts and cultural events Attendance Date

Report
The San Francisco Bay Area’s
Latino Destination
Sponsorship Opportunity: Three weeks of
cultural events September 2013
2
2013 Events Include San Jose’s Official Celebration of
“Fiestas Patrias” September 15
Expected Attendance:
30,000
2013 Artists Include Grammy Winners and New Hipsters:
Fernando de la Mora, Flaco Jimenez, Julieta Venegas, Mariachi Sol de Mexico,
La Santa Cecilia Band, Carla Morrison
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Northern California’s oldest and most prestigious Latino destination event
Concerts, film screenings, an outdoor festival, book signings and culinary
and healthy lifestyle events.
Major activation in September during Hispanic Heritage month
Features the largest “Fiestas Patrias” celebration in the Bay Area,
reaching an expected audience of 30,000 for 2013.
Over $1 million in media support and public relations
Event:
Date:
Time:
Location:
Attendance:
Fiestas Patrias in San José
Saturday, September 15th, 2013
1:00 pm - 9:30 pm (8.5 hours)
Plaza de Cesar Chavez (S. Market St.)
30,000
Web- based and Social Media Activation:
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www.vivafest.org
Facebook (6000+ “likes”)
Twitter
E-newsletter (3000+ subscribers)
Concerts and cultural events
Headline Arena concert
Fiestas Patrias (free outdoor concert)
Mariachi Mass
Latin alternative concert
Showcase of Latino film
Visual arts exhibition
Attendance
HP Pavilion
Cesar Chavez Park
San Jose Basilica
Civic Auditorium
The Tech IMAX
SJ Mexican Consulate
5000
30,000
1,200
3000
1000
Date
9/7
9/15
9/15
9/28
Sept.–Oct.
Sept.– Nov.
Title Sponsorship - $50,000
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Press announcement and media
event with festival events
Media plan-value and platform to
be negotiated
Recognition/inclusion in all event
signage
Verbal state recognition at all
events
Links on ¡VivaFest! website
Logo on festival posters and flyers
Logo on ALL festival print ads
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Logo on save-the-date postcards
Booth at Fiestas and Arena
headline concert
Four banners at Fiestas
VIP tickets to ticketed events
Promotional activation
Stage signage at ALL concert
venues
Gold Sponsorship: $30,000
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Media plan-value and platform to be negotiated
One 10x10 booth at Fiestas Sept. 15
Signage at ALL Fiestas and concerts
Links on ¡VivaFest! website
Stage mentions
Tailored message production included
VIP tickets
Silver Sponsorship: $20,000
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Media plan-value and platform to be negotiated
Signage at ALL ¡VivaFest! events
Booth/Stage mentions at Fiestas
Links on ¡VivaFest! website
VIP tickets
Bronze Sponsorship: $10,000
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Links
on
www.vivafest.org
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Media plan-value and platform to be negotiated
Fiestas Booth
Signage at Fiestas
Amigo Sponsorship: $2500
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Fiestas booth
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Access to VIP hospitality
Logo on the ¡VivaFest! website throughout the year
Acknowledgement in the ¡VivaFest! e-newsletter
(3000+ subscribers)
CONTACT:
MARCELA DAVISON AVILES
EXECUTIVE PRODUCER
415-999-0892
[email protected]

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