HbbTV 1.0

Report
TDF MEDIA SERVICES
Because we care about your content
Julien SELIGMANN – CEO – TDF Media SERVICES
[email protected]
TV Puls, Stockholm, January 2013
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EVERYTHING IS IN THE TV
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Media Services
TDF GROUP
TDF GROUP
TDF is positioned at the centre of the new digital,
mobile and multimedia technologies
A European Group
TDF operates a multi-format terrestrial platform
for managing and distributing audio, video and
data to all types of receivers
Designing and operating telecoms networks
11.000 sites in Europe
1.4 Bn € revenue
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TDF is present in France, Germany, Finland,
Hungary, Poland, Sweden, Norway,
Denmark, Estonia, Spain and Monaco.
Media Services
MEDIA SERVICES
A TDF GROUP BUSINESS UNIT
MEDIA SERVICES COMPANIES
BeBanjo
SmartJog
Cognacq-Jay Image PSN
Qbrick
Mediamobile
Focus on innovation / digital media
Large European footprint
Full range of technological services
500 employees
1 500 customers
MISSION & STRATEGY
USP
To become Europe’s favourite media
solution company
End-to-end solution for OTT and HbbTV
platform
Create innovative and multi-device end-toend solutions for the management,
processing, delivery and monetization of
video
Lead innovation in DTT / OTT hybrid services
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Single contact point for customers with
well packaged products combined with
professional services
Media Services
HBBTV
Broadcast and broadband delivery of entertainment content through connected TV
sets and set-top boxes
HbbTV 1.0 specification approved by ETSI in June
2010 (ETSI TS 102 796 v1.1.1) based on existing
web and broadcast components
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Media Services
Version 1.5 of the HbbTV specification updated
version August 2012
HTTP adaptive streaming based on MPEGDASH, improves the perceived quality of video
presentation on busy or slow Internet connections
Protect DASH delivered content with potentially
multiple DRM technologies
HBBTV PENETRATION IN EUROPE
HbbTV adoption and equipment
(1)
Other adoption figures
90% of TV set manufacturers now embark the
HbbTV standard
By 2016, HbbTV-compliant TV sets will makeup
~40% of total European TV sets(2) (~120 Million)
Usage on French DTT (4Q 2012): 300k HH with a
HbbTV TV set and using DTT as primary access
mode in France, 21% penetration of Salto
On satellite : HD+ developed by SES Astra since
Sept-10
Notes:
1) TV set only. Estimates based on Idate Connectable TV set installed base.
Assumptions on HbbTV penetration: 20% in 2012 and 60% in 2016 of
connectable TV sets
2) Estimates based on Idate and Screen Digest figures
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Media Services
HBBTV : INTERACTIVE SERVICES
A
Catch up - VOD
Propose non linear content associated to the linear channel (catch up TV)
or for premium content as pay service (VOD)
B
Restart
Ability to start a program from the beginning when switching on a new channel
C
HbbTV : Interactivity on channel
Interactivity associated to broadcasted content :
Vote, quizz, content portal
D
Event - Content channel
Create a channel for a specific content (Dora TV, Avatar TV, …), for a specific
event (Secret Story 24, Star Academy), a barker channel (FreeVOD, Bytel
VOD)
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Media Services
HBBTV : INTERACTIVE SERVICES
HbbTV portal
On Demand
Salto
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Examples of HbbTV portal
Bolloré / C+
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Video bonus
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Catch-up,
video clips
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Examples of FTV innovative services
 Contextual services (Restart /Salto, voting)
 Temporary services linked to sport (Olympic Games,
Roland Garros French Open)
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Media Services
SALTO : RESTART BY FRANCE TELEVISION
A world premiere !
Complete end-to-end solution for restart
service on DTT
Award winning service : Best innovation and
Technology at the AFDESI International ITV
Award
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Media Services
SALTO : WHAT ?
A new service is now available on DTTV.
If you miss the beginning of a program, you can simply restart it,
pressing the blue button of your remote control.
Available since July 2012 in France
The service named SALTO has been launched on the five
channels of France Televisions and is available on every HbbTV
compatible TV set, everyday from 8.00 pm to 12.00 pm.
Hybrid Broadcast Broadband TV is a standard enabling a linear
broadcast program to have enriched features thanks to the
broadband connectivity.
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Media Services
SALTO : TECHNICAL OPERATIONS
Live Channel playout
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RESTART
PLAYLIST
DTT
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RECEPTION
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TRANSCODING
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MEDIA CUT
STORAGE
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DTT
RESTART
ENGINE
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CONTENT
DELIVERY
NETWORK
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HBBTV APPS
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INTERNET
CLOUD
Media Services
SALTO : USAGE
Salto viewership among the week (daily usage %)
Linear channel programming
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Screened on SALTO
Media Services
SALTO : BENEFITS & QUALITY
Great user experience
Platform supervision:
• Directly available on DTTV
• No need for a box
• Stay on the channel and the program
restarts.
• 24/7 end to end monitoring including CDN
Interoperability:
• Service integration and commissioning on
every compliant TV-set
Content is king
Advanced Analytics:
• Program attractiveness drives the audience
of the SALTO service
•… and SALTO drives new audiences to the
programs!
• Traffic, screened videos, number of users,
top rating programs…
Large reachable market
• Service available for free for every user
equipped with a compliant TV set and DTT
reception (HbbTV 1.1 and HbbTV 1.5)
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Media Services
SALTO : KEY LEARNINGS
LEARNED LESSONS
Simplicity of use is paramount!
21% of addressable TV sets have used the service at least once
30 minutes: average screening duration per program
Interoperability remains a technical challenge : as no guidelines
are provided by the standard, there are various/slightly different
implementations of HbbTV among manufacturers and models.
This needs to be checked (sometimes adapted) before launching
a new service
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Media Services
HBBTV : PLATFORM ARCHITECTURE
On Demand
Transcoding
& Storage
Live
Transcoding
Reco & Search
CRM & Billing
Ad Servers
IP
Layout
Metadata
& ESG Data
Back Office
Analytics
Applications
Players Portals
Content protection
(DRM)
CDN
HbbTV Broadcast
Headend
HbbTV Sync
Prepare and Deliver video and
metadata
Manage Services
We provide a complete solution
for reaching your audience on all screens
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Media Services
Publish Services
CONCLUSION
•
TDF Group is a pan-European company with a strong presence in
the Nordics region with its subsidiary Qbrick
•
We want to partner with industry players to develop and promote
HbbTV and OTT services
•
We’ll continue leading innovation regarding brand new service as
SALTO on HbbTV
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Media Services
TDF MEDIA SERVICES
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Media Services

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