With the success of its electronics business, Samsung could have been recognized globally as an industry leader Most Products Ranked in the Markets R&D Investment and Patent Holder Employees Operate in Locations 2013 Revenue bn Global Brand SEC strives to lead the global market with cutting-edge technologies and exceptional products ※Source: Samsung Sustainability Report 2013 Then, Why Should Hotels Buy H-TV though it’s 10~17% more expensive than C-TV? H-TV has various useful features designed for hotels Hotel Logo Display & Welcome Message O X 270˚ Swivel O X Anti-theft Battery Cover & Mount Kit O X Non-Flammable O X Security Mode O X Healthcare O X Multi-code Remote Control O X Variable Speaker-Out O X Headphone-ID O X Remote Jack Pack Compatibility O X Software Clock & Clock Back-Up O X Except Brazil/Argentina HC450 HC890V HC890 HC770 HC690 HC670 HC470 HC460 TV contents can be easily created and managed Hospitality TV ■ Logo Display ■ Welcome Message Consumer TV ― Video Clip Only Broadcasting ― Hotel Logo ― Only texts can be shown HC890V HC890 HC770 HC690 HC670 HC470 HC460 Stand swivel function provides perfect viewing experience Hospitality TV 20˚/60˚/90˚ Swivel Support Consumer TV MAX 20˚ Except Brazil/Argentina/Europe HC673 Anti-theft functions keep hotel’s assets safe Hospitality TV ■ Remote Controller with Security Screw ■ Mount Kit Holes for screws locking stand and table ― Can be loosened only with special screw drivers ※ Provided with Swivel Stand (N/A: all models / Other regions: 40”↑) HC890V HC890 HC770 HC690 HC670 HC470 HC460 HC890V HC890 HC770 HC690 HC670 HC470 HC460 H-TV is safe from being on fire (※C-TVs sold in Europe and North America are non-flammable ) Hospitality TV SAFE Consumer TV NON FLAMMABLE FLAMMABLE More and more hotels are purchasing H-TV instead of C-TV 《 % of C-TV and H-TV Sold to Hotels (WW) 》 100% 80% 60% 40% 20% 0% 2012 2013 H-TV ※ Source: IHS Q1 2014 C-TV 2014 (Exp.) Samsung is No.1 in display markets (C-TV, LFD, and H-TV) st 1 C-TV st LFD1 st 1 H-TV for 8 consecutive years (MS 33% in 2014 1Q) for 5 consecutive years (MS 29% in 2014 1Q) for 5 consecutive years (MS 34% in 2014 1Q) (Source: Gfk) (Source: Display Search) (Source: IHS) Samsung is leading the growth of the H-TV market Samsung Market 633 1,711 1,779 ’12 ‘13 540 ‘12 ‘13 ※ Source: IHS Q2 2014 15 / 52 Samsung has been always No.1 in the H-TV market 《 Hospitality TV World Wide Market M/S 》 27.3% 23.4% 9.7% ※Source: IHS Q2 2014 24.8% 8.0% 7.4% Samsung H-TV has three main strengths: reliability, familiarity, and design Samsung TVs must pass 164 QA tests and 52 safety tests The Most Robust TV 《 EMI Test》 Global Standard 40dB 37dB From -30℃ to 60℃ Apply EMI test standard stricter than the global one (FCC and CISPRO standard) 4 steps of 25~100cm drop tests ※ EMI: Electronic Magnetic Interference. It is an unwanted signal affecting circuits and preventing them from working in the way that was intended. In general methods are sought to reduce the level of the interference. Guests are prone to feel more satisfied seeing a Samsung H-TV in their hotel room Most Well-known TV Brand 《 C-TV M/S WW 》 31% 31% 《 Guests Expectations for the TV in the Hotel 》 33% 75% 60% Samsung LG 19% 19% 16% 2012 2013 2014 Q1 Global M/S 33% (2014 Q1) TV of the same technology as they have at home TV of the Better technology than they have at home Roughly two out of three guests expect the same or better technology of TV than they have at home ※ Source: IPSOS survey Samsung H-TV itself is an excellent ornament Luxurious Design for Hotels Home Menu is a free information page for Standalone H-TVs without hospitality solutions, which is provided only by Samsung NO OTHER BRANDS provide specialized info page for standalone H-TVs 1 Welcome Message 2 Hotel Info 3 Date & Time Info 5 Function Icons 4 Live Channel on PIG Screen Samsung has the Only Curved Smart H-TV which provides the best viewing experience to hotel guests NO OTHER BRANDS have Curved Smart H-TV for Luxury Hotels Full-HD Perceived screen is larger than the actual screen Viewing distance is the same across the whole screen Distance : A=B=C What does H-TV market really want? Hotels want to have their own unique UI, which Live Channel system cannot provides Simple solutions such as Samsung SINC and REACH are perfect ways to meet hotels’ needs Set-Top-Box Solution ★★★★★ Partner Solution (IPTV) (H.Browser) Set-Top-Box Solution ★★★★ Set-Top-Box Solution SINC (IPTV) ★★★ REACH (Coax) ★★ Live Channel Live Channel ★ Live Channel ※ Set-Top- Box Solution: Hotel Information Service, Pay-Per-View Hotel Home Menu Samsung has four H-TV solutions that meets various needs of hotels IP network Except Brazil/Argentina HC450 HC890V HC890 HC770 HC690 HC670 HC470 HC460 Home Menu is a specialized function provided only by H-TV (No network required) Except China/HK HC890V HC890 HC770 HC690 HC670 HC470 HC460 Samsung LYNK provides highly efficient and affordable CAS/DRM solution • Low-Cost DRM solution • Enhanced Contents Protection Technology – Fast-recover CAS Problems – On-line Key Renewal TV/STB • A New Solution to Replace H/W-based • Eco-system Expansion – Head-end Providers – System Integrators Pro:Idiom Edge LED Slim Direct LED Direct LED 2013 2014 Premium Design Features 28 32 40 46 55 65 75 ― ― 28 32 40 46 55 65 75 Luxury (34mm) 28 32 40 48 55 65 75 Slim (49mm) SINC 3.0, Clock Accessory 22 28 32 40 48 55 65 75 Slim (49mm) REACH 3.0, Clock Accessory TBD HC900 Luxury Display Size Apr HB890 HC890 HB690 HC690 HB670 HC670 SINC 3.0 Apr Apr Advanced Standard HA590 Continue 28 32 40 46 55 65 75 Normal (93mm) SINC 2.0 HA570 HA470 Continue 22 28 32 39 40 46 55 75 Normal (93mm) REACH 3.0, HB460 + HP + HP-ID + RJ12 HB460 Continue 22 28 32 39 40 46 55 75 Normal (93mm) Value Maximized TBD HC350 28 32 40 48 55 65 75 MGM Grand Hotel, USA Grand Hyatt Santiago, Chile Hilton Surfers Paradise, Australia (LN40D560, 20,000units) (UN40B6000) (UN40B6000) The Blackstone Group, USA InterContinental Caracas, Venezuela (LN32C450, 50,000units) (LN32D467) MGM Grand Hotel, USA Grand Hyatt Santiago, Chile Somerset Saigon(ASCOTT), Vietnam (LN40D560, 20,000units) (UN40B6000) (LA37D560) Park Hyatt Milano, Italy Capital Plaza(ACCOR), UAE (UE40D5500) (LED 40”,46”,55”) Disclaimer: This presentation contains preliminary information that may be changed substantially prior to final commercial release of the software described herein. The information contained in this presentation represents the current view of Samsung Electronics on the issues discussed as of the date of the presentation. Because Samsung Electronics must respond to c hanging market conditions, it should not be interpreted to be a commitment on the part of Samsung Electronics, and Samsung Electronics cannot guarantee the accuracy of any information presented after the date of t he presentation. This presentation is for informational purposes only. SAMSUNG ELECTRONICS MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Samsung Electronics may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this presentation. 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